In 2019, Pauly Long decided to leave behind the traditional employment path. Leaving his last job in Pennsylvania, he embraced the uncertain path of entrepreneurship and moved to the tropical paradise of Bali, Indonesia. This bold decision paid off spectacularly over the next few years, as Pauly generated over seven figures in online income, built a following of more than 2 million on social media, and crafted an enviable life with his wife and two sons.

The Birth of MineSet

Pauly’s entrepreneurial journey kicked off with the creation of Mineset in 2020. This brand was more than just a business—it was a community aimed at empowering individuals. Anchored in the belief of personal autonomy, Pauly often shared, “my mindset is mine.” Despite significant challenges, including a period when he stepped away from the business to rediscover his path, these experiences only fueled his resolve.

Rebirth and Viral Success

By early 2021, Pauly’s personal life flourished as he began dating his future wife. Their family grew quickly with the arrival of their first son in 2022, just two months after Pauly went viral on TikTok, catapulting his personal brand into the spotlight. By 2023, he was married with a second son, and in 2024, Pauly relaunched MineSet as the MineSet Army—a robust community sharing the growth principles that transformed his life.

Vision of the MineSet Army

Today, MineSet Army is more than a brand; it’s Pauly’s mission to empower individuals through 30 in-depth principles that cover everything from mindset improvement to financial well-being. The goal is ambitious: grow to 100,000 members and establish a global presence with in-person events, positioning Pauly as a transformative speaker on the world stage.

Authenticity and Innovation

One of Pauly Long’s distinctive traits is his commitment to authenticity. Early in his journey, he got a tattoo on his neck that reads “Be Genuine.” This motto has guided his interactions and online presence, ensuring transparency and sincerity in every post and video. Unlike many online “gurus,” MineSet Army focuses on overall wellness, not just financial success.

Overcoming Internal Battles

The path hasn’t been without its challenges, mainly internal—self-doubt, fear of failure, and the universal struggle against negative thoughts. However, overcoming these barriers has only strengthened Pauly’s resolve to help others through MineSet Army.

Influences and Aspirations

Financially, Pauly’s ventures have been incredibly successful, generating millions and achieving viral growth. Inspired by figures like Gary Vee, he aims to reach similar heights of influence and community building. He envisions MineSet Army becoming the leading online community globally, sharing the stage with mentors and thought leaders who have shaped his perspective.

Values and Advice

If there’s one principle Pauly has learned, it’s the importance of being a good person with pure intentions. His advice to aspiring entrepreneurs is to join communities like MineSet Army, where you can access invaluable resources for a nominal fee. This support structure is vital in navigating the complexities of online entrepreneurship and personal growth.

Looking Ahead

In 2024, Pauly is focused on expanding MineSet Army to 5,000 members, with a target of 50,000 by the following year and 100,000 by 2026. To achieve this, he plans to assemble a dedicated team to enrich our community’s experience, ensuring that MineSet Army not only meets but exceeds the expectations of its members.

As Pauly Long continues on this path, his journey from Pennsylvania to Bali represents more than a change in location—it symbolizes a transformation of life, mindset, and the potential to positively influence the world.