Creating new content for Social Media every week is hard work. Coming up with fresh ideas constantly can lead to burnout for social media managers. In 2024, the smart approach is to reuse and repurpose your existing social media posts across different platforms instead of always making brand-new content. This post explains the benefits of repurposing content and provides easy tactics for doing it. Repurposing allows you to get more mileage out of your content while requiring less effort than constantly producing new material from scratch. It helps you work smarter, not harder when managing social media.

Benefits of Repurposing Social Media Content

Reusing and Repurposing Social Media content with a brand and influencer platform has many benefits for social media managers:

• Saves time: Instead of constantly creating new content from scratch, you can repackage existing content for different platforms. This allows you to reach more people with less effort.
• Fights creative burnout: Coming up with fresh ideas constantly is exhausting. Reusing past successful content gives you a break and inspiration.
• Ensures consistency: By repurposing evergreen content across platforms, you can maintain an active, reliable posting schedule without stretching yourself too thin.
• Low effort, high impact: Small tweaks to reformat or reword previous posts can breathe new life into that content for different audiences.

Repurposing allows social media managers to work smarter, not harder. You maximize your existing content’s value while avoiding the struggle of constant new creation from a blank slate. It’s an efficient content strategy.

Repurposing Social Media Content: 3 Easy Tactics

Instead of constantly creating brand-new content, repurposing allows you to reuse and recycle your existing posts in different ways across platforms. This saves time and effort while maximizing your content’s reach. Here are 3 simple tactics:

• Cross-Posting: The easiest repurposing method is cross-posting – sharing the same post across multiple social channels like Instagram, Facebook, Twitter, etc. Just be careful not to overdo it so your audience doesn’t get fed up seeing the same things repeatedly.
• Reusing Short Videos: If you create short videos for platforms like TikTok or Instagram Reels, you can repurpose those same videos on other platforms too. Just remove any watermarks and tweak things like text/audio to fit each platform’s native styles.
• Reformatting Content: Pull pieces of your longer videos, podcasts, articles, etc, and turn them into new bite-sized posts. For example, turn a quote from a webinar into an image for Instagram, or create tweets from a blog post. Get creative reimagining your successful content in new formats.

The key is taking one piece of content and stretching it across multiple platforms and styles. This lets you exponentially increase your content’s lifespan and exposure without having to start from scratch each time. Look at these influencer marketing examples for every campaign type.