Article by Arielle Smith

In the luminescent world of beauty, where talent and creativity intertwine to redefine elegance, Naira Vanoian stands as an extraordinary figure, sculpting the future of cosmetics with her indomitable spirit and unparalleled vision. Our sit-down with Vanoian was not just an interview; it was a journey through the mind of a pioneer who has charted an exceptional path in the beauty industry.

A Vision Born from Passion

From the onset, it was clear: Vanoian is not your ordinary makeup artist or entrepreneur. Her story is one of remarkable talent, relentless perseverance, and a unique vision that has propelled her to the apex of her profession. As the creative force behind Morena Cosmetics, she has not only launched a brand but also ignited a revolution in decorative cosmetics.

“Beauty is an expression, a form of communication that transcends words,” Vanoian shared, her eyes alight with the passion that has driven her from the early days of her career. This philosophy has been the bedrock upon which Morena Cosmetics was founded—a testament to Vanoian’s extraordinary vision for what makeup can and should be.

The Road Less Traveled

Vanoian’s journey was far from easy. Her tale is a testament to what it means to overcome adversity with grace and determination. Reflecting on the early days, she recounted the long hours, the sleepless nights, and the endless pursuit of perfection that marked her ascent in the beauty realm. “It was about proving to myself more than anyone else, that my vision had value,” Vanoian confessed.

Her tenacity paid off. From assembling bridal looks to crafting the perfect evening glow, Vanoian quickly became the go-to stylist for those in the know. Yet, it was her decision to delve into the world of cosmetics that marked a turning point. Morena Cosmetics, under her stewardship, has grown into a beloved brand, celebrated for its quality, innovation, and the unique joy it brings to its users.

Photo Courtesy: Vanoian’s Archive

Triumphs and Tributes

The accolades that Vanoian has amassed, including the prestigious Fashion TV Awards 2023 for Best Makeup Artist and the Stolypin Award for Best Entrepreneur in the Beauty Industry, barely scratch the surface of her impact. “Awards are wonderful, but the real prize is seeing the confidence and joy that our products bring to people’s lives,” she said, her humility shining through.

Vanoian’s approach to her work, marked by an extraordinary commitment to quality and innovation, sets her apart. She personally oversees the development of each product, a rare practice that underscores her dedication. “I believe in being hands-on,” she explained. “It’s about ensuring that every product we launch not only meets but exceeds our customers’ expectations.”

Looking Ahead with Purpose

As for the future, Vanoian’s eyes are set on broadening the reach of Morena Cosmetics, making its exceptional products accessible to a wider audience. Her vision goes beyond cosmetics; it’s about empowering individuals, about crafting a narrative of beauty that is inclusive, expressive, and profoundly personal.

In speaking with Naira Vanoian, one doesn’t just encounter a talented artist or a savvy entrepreneur but a visionary who has redefined the contours of the beauty industry. Her journey, marked by exceptional achievements and a relentless pursuit of innovation, serves as a beacon for aspiring artists and entrepreneurs alike. Through her work, Vanoian continues to challenge the status quo, crafting not just beauty products but a legacy that will inspire generations to come.