Critically acclaimed musician, multimedia artist, animator, dancer, director, entrepreneur, and New Orleans dynamo Dawn Richard unveils her new single/video, “Bubblegum,” via Merge Records and announces select dates for her Electro Revival Unit tour. As a founding member of Danity Kane, and later with Diddy’s Dirty Money, Richard has explored the ins and outs of commercial pop music. “Bubblegum” is a triumphant return to form, an undeniable banger that demands to be left on repeat. Its accompanying self-directed video is a vision in hot pink. With enthralling choreography, coordinated outfits, and CGI glimpses into Richard’s futuristic imagination, “Bubblegum” exudes self-assured joy from start to finish.

Of “Bubblegum,” Richard states: “Leaning back into the Electro Revival era, I wanted to remind people that King Creole is just getting started. The preface to the second installment of the Electro Revival, ‘Bubblegum’ is a cocky candy-coated conundrum. Full of sass that only a New Orleans King can have, this yummy multi-genre single is just a taste of what’s to come.”

Watch Dawn Richard’s “Bubblegum” Video 

Over the span of six critically acclaimed full-length albums, Dawn Richard treats Louisiana Creole culture, New Orleans bounce, and Southern Swag as elemental, allowing her to weave in and out of house, footwork, R&B, and more. As she proudly proclaimed on her album Second Line: “I am the genre.” Her latest album — the experimental Pigments, a collaborative album released last October  with multi-instrumentalist, producer, and composer Spencer Zahn — is an orchestral fusion of neoclassical, ambient, and jazz. It was praised by the likes of The New York Times, NPR, The FADER, and Pitchfork, who hailed it as Best New Music.

In addition to her prolific musical output, Richard is active in a number of other artistic fields. She works in creative direction and creative partnerships with Adult Swim; she is passionate about emerging technology, as well as the intersection of tech and art. This past October, Richard was the Artist in Residence at NYU’s Clive Davis Institute of Recorded Music, marking the first time  the Institute has hosted a visiting artist for a full week of programming.

This summer, Richard will embark on the Electro Revival Unit tour, including her first performance in Atlanta in 8 years, as well as solo debuts in Saxapahaw and New Orleans. Full dates are listed below and tickets are on sale now.

 
Dawn Richard Tour Dates
Sun. May 7 – Brooklyn, NY @ BRIC – Bang on a Can Festival ^
Wed. June 7 – New York, NY @ Racket *
Sat. June 10 – Saxapahaw, NC @ Haw River Ballroom * #
Mon. June 12 – Atlanta, GA @ Terminal West *
Wed. June 14 – New Orleans, LA @ Toulouse Theatre *
 
^ Pigments performance
* Electro Revival Unit performance
# w/ Tank and the Bangas