Online travel agency Agoda’s flight bookings in the first half of this year reveal growing interest in Vietnam among travelers, particularly from Thailand, Australia, South Korea, and Singapore.

Lam Vu, Country Director for Vietnam and Indochina at Agoda, expressed excitement about the increasing enthusiasm for Vietnam as a top-notch travel destination, according to VnEconomy.

“Vietnam has an incredible ability to appeal to a wide range of travelers, offering a unique and authentic experience,” he said. “Its diverse cultural tapestry, breathtaking landscapes, and exceptional hospitality are truly captivating, and it’s tremendous to see Vietnam’s increasing appeal to visitors from all around Asia-Pacific reflected in Agoda’s flight booking data.”

According to Agoda’s latest findings, Vietnam has solidified its position as a favored destination for global travelers. Thai tourists, in particular, have shown a keen interest, with Vietnam claiming the top three spots in their international travel preferences. Da Nang, Hanoi, and Ho Chi Minh City have emerged as the most sought-after cities for travelers from Thailand.

Tourists from the Republic of Korea (RoK) have long had a special fondness for Vietnam, ranking it at the top of their international travel choices, with the coastal city of Da Nang being the favorite destination for Koreans. Ho Chi Minh City came in third for travelers from the country, showing that Vietnam’s diverse offerings captivate a wide range of travelers.

For Australians, Vietnam has quickly become popular, securing the second spot after the perennial favorite Bali, highlighting the country’s immense appeal and allure for Australian travelers seeking unique experiences and adventures within Southeast Asia.

Singaporean travelers, known for their discerning taste, have also recognized Vietnam’s allure, making Ho Chi Minh City the third most booked flight destination in their travel itineraries, highlighting Vietnam’s growing popularity as a prime travel destination.

Agoda noted that Vietnam is renowned for its rich history, diverse culture, and breathtaking landscapes. This surge in international interest can be attributed to its fascinating blend of ancient traditions and modern progress, its delectable cuisine, awe-inspiring natural beauty, and warm and welcoming people.

Vietnam aims to welcome 8 million international visitors in 2023 and is already on track to exceed its annual goal, with 7.8 million visitors as of the end of August.

Tour operator Vietravel revealed that in the first eight months of 2023, the company completed up to 80% of its plan to welcome international tourists, including those from the EU and the Republic of Korea, according to VietnamPlus.

Hanoitourist Corporation has received many orders from previous months for this year’s peak season, with tourists from Asian countries such as the RoK, Japan, and the EU accounting for the majority. Additionally, the Indian market has emerged significantly.

Meanwhile, Vietlux Travel has predicted a significant increase in the number of international tourists coming to Vietnam by sea this year.

Several programs have been implemented to welcome international arrivals and introduce new tourism products to attract new markets, such as Islamic countries and the meeting, incentive, and conference (MICE) tourist market, among others.

Hanoi authorities have also announced plans to organize numerous events to attract visitors, such as an autumn festival, a traditional costume festival, a Hanoi gift festival, and night tourism products.