A delegation of government officials from Da Nang city, led by municipal People’s Council Chairman Luong Nguyen Minh Triet, participated in the 2023 International Mayors’ Forum on Tourism in Zhengzhou city, Henan province, China. The forum, held from September 3-6, attracted 500 delegates from 59 countries. During the event, a short film showcasing Da Nang’s tourism offerings was screened.

During the forum, the municipal Department of Tourism and the Department of Foreign Affairs presented two main topics: ‘Building Da Nang into a community tourism destination’ and ‘Digital transformation promotes innovation and development of tourism cities’.

The forum aims to propose policies to support the effective and sustainable development of inter-regional and international tourism, as well as promote cooperation in cultural tourism and the development of suitable tourism products to attract more international tourists. This is especially relevant as China reopens its borders to foreign tourists.

Prior to the forum, the Da Nang delegation had a working session with leaders of Henan province. Chairman Luong Nguyen Minh Triet expressed his gratitude for the invitation to attend the International Mayors’ Forum on Tourism and briefed the Chinese hosts on Da Nang’s achievements, potential, strengths, and development plans.

During the meeting, the leaders discussed bilateral cooperation programs in the fields of tourism, investment, air route openings to Da Nang, cultural and sports exchanges, and more.

Da Nang’s tourism industry is currently promoting and advertising destinations to the Chinese market, while also focusing on the development of MICE tourism and high-end resorts for the high-spending Chinese segment. The city expects to host 200,000-300,000 Chinese tourists this year.

According to the General Statistics Office, Vietnam welcomed 557,151 Chinese visitors in the first half of 2023. Vietnam has consistently been one of the top five suppliers of tourists to China.