Nile Breweries Limited has stepped up its support for the Kyabazinga Royal Wedding with a generous sponsorship package of Shs450 million, according to sources
The eagerly awaited Royal Wedding of Isebantu H/W William Wilberforce Gabula Nadiope IV and Her Highness Jovia Mutesi of Busoga is set to take place on November 18 at Bugembe Cathedral in Jinja City.
During a recent event at the Kingdom headquarters in Bugembe, Jinja City, Njuki Emmanuel, the Head of Legal and Corporate Affairs at Nile Breweries Ltd, unveiled the Shs450 million sponsorship. This package includes both cash and in-kind contributions.
Mr. Njuki explained that the media partnership with the wedding will encompass extensive advertising of the preparations on billboards and radio promotions. Additionally, each of the twelve celebration venues will be equipped with a special bar stocked with Nile Breweries beer brands for attendees to enjoy.
He emphasized the longstanding relationship between Nile Breweries and Busoga Kingdom, citing the use of water from the Source of River Nile, which is employed in the production of their beer. As a result, the sponsorship was seen as a natural way to strengthen their ties.
Joseph Muvawala, the Busoga Prime Minister, acknowledged the unity within Busoga, which has attracted companies like Nile Breweries to associate with the region, especially during significant events.
The chairperson of the Kyabazinga Royal Wedding organizing committee, Patrick Batumbya, expressed optimism about the progress of cash collection, noting a positive response from the public regarding contributions.
Justine Kasule Lumumba, the head of media and entertainment committee on the Kyabazinga Royal Wedding Central organizing committee and Minister for General Duties in the Office of the Prime Minister, commended the media for their positive coverage of the upcoming wedding.
David Igulu Isabirye, the Spokesperson for the clan heads, regarded the contribution as a form of “parental support to the Kyabazinga,” given that royal chiefs are made by clan members.
The event, held on Friday, was attended by various dignitaries, including Eng. Patrick Batumbya, Martin Tibalira, Samuel Nkuutu Zirabamuzale, and several Busoga Kingdom Ministers, among others.
