As the weather starts to warm up and beach season approaches, it's time to start thinking about updating your swimsuit collection. With so many Swimwear brands on the market, it can be overwhelming to decide which ones are worth investing in. To help you out, we've compiled a list of the best swimsuit brands to shop in 2023. These brands not only offer stylish and flattering swimsuits, but also prioritize sustainability and ethical production methods, making them a great choice for environmentally conscious shoppers. From classic designs to trendy styles, these brands offer something for everyone, so read on to discover your new favorite swimsuit brand for the year ahead.

Here are 10 Trending Swimwear Brands To Shop in 2023

Fabletics Swimwear: 

Fabletics is a popular athleisure brand that offers a range of activewear and now, swimwear. Their Swimwear Collection Features stylish and functional pieces designed to stay in place during water activities. They offer a variety of styles, from one-pieces to bikinis, and have a wide range of sizes available. Fabletics Swimwear also features UPF 50+ sun protection and is made from eco-friendly materials.

Bright Swimwear: 

Bright Swimwear is a Swedish brand that offers a range of bright and colorful swimwear options. Their collection includes bikinis, one-pieces, and mix-and-match separates, all made from high-quality, sustainable materials. Bright Swimwear is known for their fun prints and flattering cuts that suit a variety of body types.

Sienna Swimwear: 

Sienna Swimwear is an Australian brand that offers a range of sustainable swimwear options. Their collection features feminine and elegant designs, including ruffled tops and high-waisted bottoms. Sienna Swimwear uses recycled materials in their production process and is committed to ethical and sustainable practices.

Baiia Swimwear: 

Baiia Swimwear is an Australian brand that offers body-positive swimwear in a range of sizes. Their collection includes bikinis and one-pieces, all designed to flatter a variety of body types. Baiia Swimwear is committed to using eco-friendly and sustainable materials, and their swimwear is made from recycled nylon.

Knix Swimwear: 

Knix is a Canadian brand that offers a range of intimates and activewear, and now, swimwear. Their swimwear collection features pieces designed for comfort and support, including high-waisted bottoms and supportive tops. Knix Swimwear is made from sustainable materials and features UPF 50+ sun protection.

Oceanus Swimwear: 

Oceanus Swimwear is a California-based brand that offers sustainable and eco-friendly swimwear options. Their collection features sleek and minimalist designs, including one-pieces and bikinis with simple yet elegant details. Oceanus Swimwear is made from recycled materials and is committed to ethical and sustainable production practices.

Hard Swimwear: 

Hard Swimwear is a Miami-based brand that offers a range of bold and colorful swimwear options. Their collection includes bikinis and one-pieces with unique details like cut-outs and bold prints. Hard Swimwear is committed to using sustainable and eco-friendly materials in their production process.

Shade and Shore Swimwear: 

Shade and Shore is a Target brand that offers affordable swimwear options. Their collection includes a range of styles and sizes, from classic one-pieces to trendy high-waisted bikinis. Shade and Shore Swimwear is designed to be both stylish and functional, with features like adjustable straps and UPF 50+ sun protection.

Montce Swim: 

Montce Swim is a Florida-based brand that offers a range of high-quality swimwear options. Their collection features stylish and unique designs, including asymmetrical tops and ruched bottoms. Montce Swim is committed to using sustainable and eco-friendly materials in their production process.

Atlantic Beach Swimwear: 

Atlantic Beach Swimwear is a New York-based brand that offers a range of swimwear options designed for comfort and support. Their collection includes classic styles like halter tops and high-waisted bottoms, as well as trendy one-pieces with unique details. Atlantic Beach Swimwear is committed to using sustainable and eco-friendly materials in their production process.

Abercrombie and Fitch: 

Abercrombie and Fitch is an American brand that offers a range of clothing and accessories, including swimwear. Their swimwear collection features a range of styles, from classic one-pieces to trendy high-waisted bikinis. Abercrombie and Fitch's swimwear is designed to be both stylish and functional, with features like adjustable straps and UPF 50+ sun protection.

Rotita Swimwear: 

Rotita is a Chinese online retailer that offers a range of affordable fashion items, including swimwear. Their swimwear collection features a variety of styles, from classic bikinis to trendy one-pieces with unique details. Rotita Swimwear is designed to be both fashionable and affordable, making it a great option for those on a budget. However, it's worth noting that there have been some customer complaints regarding the quality and fit of Rotita's swimwear.

Kulani Kinis Swimwear

Kulani Kinis is an Australian swimwear brand known for its bold, colorful and fun swimwear designs. The brand was founded by sisters Daniella and Hannah in 2013, and since then, they have expanded their range to include a variety of swimwear styles for women, as well as matching swimwear for girls.

What is the Most Popular Swimsuit Brand?

It's difficult to pinpoint a single most popular swimsuit brand as popularity can vary depending on factors such as location, demographics, and fashion trends. However, there are a few swimwear brands that have gained widespread recognition and are commonly considered as some of the most popular in the industry:

1. Victoria's Secret Swim: Victoria's Secret has been a dominant force in the fashion industry for decades and their swimwear line has been a popular choice for women around the world. Known for their bold colors, prints, and flattering cuts, Victoria's Secret Swim has been a go-to option for those looking for stylish and sexy swimwear.
2. Speedo: Speedo is a well-known swimwear brand, particularly among athletes and swimmers. They offer a range of functional and high-performance swimwear for both men and women, including one-piece swimsuits, jammers, and racing briefs.
3. H&M: H&M is a popular fast-fashion brand that offers a range of affordable swimwear options for both men and women. Their swimwear collection features a variety of styles, from classic one-pieces to trendy bikinis, and they often collaborate with designers and celebrities to create limited edition collections.
4. Nike Swim: Nike is another well-known brand that offers a range of functional and high-performance swimwear for athletes and fitness enthusiasts. Their swimwear collection includes one-piece swimsuits, bikinis, and swim trunks for men.
5. Billabong: Billabong is a surf-inspired brand that offers a range of swimwear for men and women. Their swimwear collection features bold prints, colors, and unique cuts, making them a popular choice among those looking for stylish and functional swimwear.

Overall, these brands are widely recognized and popular, but the most popular brand can vary depending on personal preference and location.