The Future of TV- OTT

For decades, India has been a TV set household. For as long as one can flashback, the TV set was kindly the nucleus of a family. Members of the family would crowd in front of a TV and watch shows indeed if they weren't of their choice. Television has been a primary source of entertainment in Indian homes for a long time and frequently has a lot of emotional value attached to it. When was the last time you watched a commodity on TV? How numerous TV channels do you end up paying for every month? It's ironic that we pay for numerous channels indeed though the utmost of us don't spend further than 10 twinkles watching one channel. Still, the demand of the day is to watch only favorite programs at preferable times.

To make effects easier, this is what OTT offers Over-the-top delivery of TV channels. Gone are the days when television or movie theaters were the only way to absorb video content. India has seen a tremendous rise in the consumption of video content on varied platforms in the past couple of times. With rapid advancements in technology and adding levels of internet penetration across India, patterns of consuming media are changing. The emergence of over-the-top media services has changed the media space significantly.

Cheaper and effective data and connectivity have permitted both pastoral and civic populations to consume video content at an intimidating rate. Whether you're in the metro, staying for someone, traveling to work, or on a flight, chances are high that you'll be hooked to your phone’s screen catching a new episode of a series or a movie; or watching your favorite show again. That’s how OTTs have crawled into our lives, with the content just a click down.

OTT Over-The-Top

Let us understand what OTT stands for as an “over-the-top ” media service. It's an online content provider that offers Streaming media as a standalone product. In technological language, OTT is offering video content through fixed or mobile broadband internet connections rather than the broadcast television spectrum, fiber, or satellite networks.

There are numerous ways to access OTT services similar to computers, phones, tablets, smart television, or gaming press. Unlike television, you do not have to carry remote and set-top boxes with you to enjoy your favorite videotape content.

You don’t need a subscription to a service provider but depending on the OTT service, you may need a subscription to the platform. This is the case for services similar to Netflix and Amazon, where users can access curated content at any time with a yearly or monthly subscription. These services are replacing traditional media distribution channels similar to telecommunications networks or cable TV providers.

These services are generally monetized via paid subscriptions, but there are exceptions. For example, some Ott Platforms might offer in-app purchases.

OTT platforms give you the freedom to watch the pictures and television series you want at your own convenience. While the majority of the population of the country uses TV,

We can see a shift towards OTT platforms like Netflix, Amazon Prime, and Hotstar.

OTT is growing with no way ahead. With rapid-fire video streaming, enhancement in internet speed, and the addition of better over-the-top (OTT) video technology like adaptive bitrate streaming, conditions for the advancement of OTT video streaming service providers like Netflix, Amazon, and numerous others have not been better.

Internet data consumption per nanosecond has also come down. Eventually back, streaming a two and partial hour movie needed 1 GB of data for 360p quality. currently, only 800 MB is sufficient for the same movie in 480p quality. Therefore, quality has improved and data consumption per nanosecond has come down. People can now watch two movies at a go by consuming just 1 GB or 1.5 GB of data.

For numerous of us watching TV means streaming on platforms like Netflix. It's as if television and Netflix are synonymous with each other. Well, there's nothing as comforting as binge- watching your favorite shows for hours rather than staying for them to be vented. OTT platforms offer numerous distinctive characteristics and features that aren't possible with over-the-air, cable, or satellite distribution. These include the breadth of content available, inflexibility of time and place for viewing content, and the flexibility of consumer offerings and price points that companies can offer and from which consumers can choose. The litmus test for any entertainment is that it should appeal to the sensibilities of the audience. moment’s millennials can not watch cleaner operas. They want content that's profound, logical, and meaningful. Also, freedom, comfort, and flexibility are valued a lot in a moment's age. With extremely busy cultures and exciting routines, traditional television watching in fixed places is getting obsolete, especially among millennials.

Compared to TV, OTT platforms give exceptionally creative content across different stripes and languages such as Sacred Games, Delhi Crime, House of Cards, Friends, Game of Thrones, and many more. It has opened an ocean of openings for passionate and talented craftsmen. either, the user-friendly interface of these platforms is the cherry on the cutlet, providing a seamless client experience.