JAY PARK CONCLUDES ‘WON SOJU’ U.S. TOUR WITH A SPECTACULAR FINALE AT SOMEWHERE NOWHERE NYC

Jay Park holding self-made liquor brand Won Soju

On Monday, September 18 world-renowned artist and entrepreneur Jay Park hosted the final event for his ‘Won Soju U.S. Tour’ to celebrate his premium Korean vodka brand, Won Soju, being introduced to the American market. The liquor brand initially launched in February 2022, where over 30,000 people lined up at The Hyundai Seoul store in South Korea to enter the brand's first-ever pop-up event. Won Soju sold-out of 20,000 bottles within the first week of its launch, four million bottles within half a year, and over six million at the end of year one, becoming the hottest brand in Korea.

Learn more about Won Soju | Won Soju Website can be found HERE

Won Soju, a testament to Jay Park's commitment to exceptional craftsmanship, has officially expanded its distribution across the U.S. With availability in over 100 premium establishments, including restaurants, liquor stores, and supermarkets, patrons can savor the impeccable taste of Won Soju for purchase in New York, New Jersey, California, Washington, and Georgia. For those seeking the convenience of online shopping, Won Soju can be acquired through renowned liquor retailers TIPXY and Woorisoul, ensuring doorstep delivery anywhere in the United States.

To celebrate this monumental global expansion, Jay Park launched a Won Soju U.S. tour consisting of exclusive launch events produced by Hurricane Han spanning the nation throughout September. The tour consisted of four extravagant celebrations hosted at Intercrew, Los Angeles (9/10), The Shop, Seattle (9/12), District, Atlanta (9/14), and lastly Somewhere Nowhere, NYC (9/18).

Each event offered unforgettable branding moments, special guests, performances from Jay Park, a Won Soju ice bar, custom Won Soju bottles, exclusive gift bags from the brands ‘VANDYTHEPINK’ collaboration and much more.

All jaw-dropping experiences were curated by the creative prowess of Hurricane Han. The sensational tour hosted an illustrious assembly of industry luminaries, influential tastemakers, and unwavering supporters who came together to raise a toast to Won Soju's exciting journey into the American market.