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According to the results of the survey and data collection conducted, the idol trot singer Lim Young Woong's mother managed to top this month's list with a brand reputation index of 8,370,609.

The Korean Business Research Institute has revealed its brand reputation rankings for all stars for the month of April. The rankings were determined through an analysis of various stars' media coverage, consumer participation, interaction, and community awareness indices, using big data collected from March 30 to April 30.

According to the survey and data collection results, idol trot singer Lim Young Woong topped this month's list with a brand reputation index of 8,370,609, marking a 28.88 percent increase in his score since March. On the other hand, BTS, who is currently on hiatus as a group, still managed to come in second with a brand reputation index of 8,249,094, marking a 21.46 percent increase in their score since last month.

Next up is BLACKPINK who rose to third place after enjoying an impressive 69.61 percent increase in their brand reputation index since March, bringing their total score for April to 7,659,080. Recently Jisoo et al themselves have become the first K-pop idols to appear as headliners at the prestigious Coachella music festival and are also still busy completing their world concert tour "Born Pink".

Meanwhile, rookie girl group NewJeans took fourth place for the month with a brand reputation index of 5,370,059, marking a slight increase in their score of 7.02 percent since March. The group made by ADOR itself has just released "Ditto" on December 19, 2022, as the first single from their single album, "OMG". The song became NewJeans' first entry on the Billboard Hot 100, peaking at number 85, and the UK Singles Chart, peaking at number 95. "OMG" was released on 2 January 2023 and peaked at number one on the South Korean Circle Albums Chart, selling 700,000 copies in its first week. first launch.

Finally, there is IU, who completes the top five positions with a brand reputation index of 4,927,000, marking a 47.51 percent increase in her score since last month. IU recently collaborated once again with BTS member Suga on the song "People Pt.2" which was released on April 7 as a pre-release song for Suga's first solo album "D-Day".

"BTS is always in line with uncles, mother Korean's affection, the gap is thin again. Congratulations Bangtan and Uncle IYW," commented Netter. "Justify it according to our estimates, if the GG which is currently viral is not scored, BP will return to its original position because the main key to BP is stability," said another. "It's crazy that the fans, Im Young Woong Legend, are beating young people who support BTS, BP," concluded another. (wk/aiss)