Zindagi and Applause Entertainment premiere ‘The Pink Shirt’ at SXSW Sydney

The Pink Shirt demonstrates a true collaboration between India and Pakistan in Sydney!

Yesterday at SXSW Sydney, renowned South Asian content studios Applause Entertainment and Zee’s Zindagi premiered their latest collaboration, The Pink Shirt. The 8-episode web series, starring Pakistani superstars Sajal Aly and Wahaj Ali, marked Applause Entertainment and Zindagi’s second project together and was received extremely well by Australian audiences! The series had its world premiere at Sydney’s Palace Central Cinema as part of the festival’s screen lineup and was the only South Asian Web Series selected this year. The iconic film and culture festival left its home in Austin, United States for the first time for Sydney, bringing global stars and music legends to Sydney this week.

A collection of Sydney’s media and social influencers gathered to view the first two episodes of the series, which was followed by a robust Q&A with director Kashif Nisar, writer Bee Gul, and producer Shailja Kejriwal - where great ideas were exchanged about this groundbreaking collaboration between India and Pakistan and hopes for the future.Chief Creative Officer (Special Projects) Zee Entertainment Enterprises Ltd., Shailja Kejriwal said, “We're bringing lots of exciting content from Pakistan and bringing them into Indian homes, which I think has made a lot of difference in terms of how our neighbours are perceived by people in my country. Now we are meeting up with directors and writers, and the fact that we're sitting here is a testament to that. Going forward we really hope for a day when we can shoot in each other’s countries. When we did Zeefinity there were six top directors from India and some of the top directors from Pakistan as well and the wish that they wanted to project, was that the borders should open and let the art flow seamlessly.”

Pakistani screenwriter BeeGul said, “Television is a very important medium in my part of the world at least we do not have very established cinemas all we can watch in the world of entertainment is television. Almost 60% of the world has television sets and we always knew that television was a very powerful medium in Pakistan. That was the only medium to through which we could communicate with our audience and people. As a child when I was growing up, I watched a lot of television series and they definitely influenced my work and actually inspired me to write for the screen I would say!”

The recently announced strategic partnership between the two renowned content studios Applause Entertainment and Zee’s Zindagi, promises to be a remarkable addition to the world of global entertainment as they prepare to head off to more film festivals around the globe in the coming year.

The Pink Shirt is a riveting take on modern-day relationships, their love, challenges, and struggles in a raw & real way. The drama revolves around the journey of Sophia cast as Sajal Aly and Umer as Wahaj Ali being stuck in a toxic relationship with their respective partners Sameer and Sara and how they then discover an alluring intensity and embark on a transformative journey towards love that mends them as people.

When talking about the leading actor Sajal Aly, Director Kashif Nisar said, " Sajal owned this project like anything she does. The ownership of Sajal in this role was amazing - and believe you, me I directed her readiness… she was so much into the skin of this character. “

Presented by Applause Entertainment, a Zindagi original ‘The Pink Shirt’ an 8-part web series, is a South Asian collaboration between India and Pakistan. Directed by Kashif Nisar & written by Bee Gul, starring Sajal Aly and Wahaj Ali, the series highlights a riveting take on modern-day relationships, their love, challenges, and struggles. Narrated in a raw & real way The Pink Shirt is a simple & confusing, tragic yet funny tale of broken and complex relationships.

About Applause Entertainment

Applause Entertainment is a leading Content & IP Creation Studio with a focus on premium drama series, movies, documentaries, and animation content. A venture of the Aditya Birla Group, led by media veteran Sameer Nair, the studio has produced and released popular series across genres and languages which includes shows like Rudra: The Edge of Darkness, Criminal Justice, Scam 1992: The Harshad Mehta Story, Scam 2003: The Telgi Story, Undekhi, Kafas, and others that have gone on to win acclaim and applause. Applause’s feature film Zwigato, directed by Nandita Das and starring Kapil Sharma released in cinemas worldwide to tremendous critical acclaim. The first Tamil cinema ‘Por Thozhil’ struck gold at the Box Office with rave reviews from critics and audiences alike. The Rapist, directed by Aparna Sen, recently won the prestigious Kim Jiseok Award at the Busan International Film Festival. Applause has partnered with leading platforms like Netflix, Disney+Hotstar, Amazon Prime Video, Sony LIV, MX Player, ZEE5, and Voot Select for its creative output.

About Zindagi

Zindagi, a flagship channel launched in 2014, owned by Zee Entertainment Enterprises Ltd, introduced India to captivating and thought-provoking stories from across the border. Zindagi has gained acclaim for its diverse range of shows like Humsafar, Zindagi Gulzar Hai, and Aunn Zara to originally created shows such as Churails, Qatil Haseenaon Ke Naam, Dhoop ki Deewar and so on that transcend borders and languages. In the last 9 years, Zindagi has traveled its journey from television to OTT (launched in 2020 on ZEE5) and recently returned to television as a DTH value-added service provider. Last year, Zindagi took home over 10 awards for their original shows, including Qatil Haseenaon Ke Naam, which was titled the National winner of ‘Best Anthology Award’ at the Asian Academy Creative Awards in 2022 as well as ‘Best Programme Title Sequence’ at the Promax India Awards 2022. Another original show Dhoop Ki Deewar won ‘Best Key Art’ and ‘Best Use of Social Media’ in Marketing at various Awards and so on.