Humans make up less than 40% of the internet’s traffic. The rapid growth of social media bots, fake users, and ad fraud has caused a corresponding spike in bad paid social data for most businesses, with countless hours now routinely wasted investigating leads that don’t actually exist or are never going to convert. ...

The post How to boost authentic ad engagement: our top takeaways from our webinar with click-fraud experts, Lunio | Hallam appeared first on Digital Marketing Consultant.