E-commerce is difficult to enter if you do not know what to do. Not knowing where to start leads to wasting many chances to boost your brand or platform in search results. To improve search results, use search engine optimization (SEO). Here are 11 great e-commerce SEO agency tips to help your website reach higher rankings:

1. Identify relevant keywords.
2. Use email marketing.
3. Run paid ads.
4. Use schema markup.
5. Optimize product descriptions.
6. Use social media.
7. Retarget users.
8. Build high-quality backlinks.
9. Personalize shopping experiences.
10. Enhance mobile user experience (UX).
11. Clean up URLs and site structure.

There’s a lot to discuss, so get ready to take notes. Let’s go!

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1. Identify Keywords for Best Ranking

Users enter keywords into search boxes to find products or services online. It is smart to tailor your website’s content to phrases your ideal customers type into search engines. Use keyword research tools to find the ones that match your goals and can push your pages to or near the top of search results.  Google’s services (Google Keyword Planner, Google Trends, and Google Ads) are fantastic and free resources to begin your research. Learn about the ways to use different types of keywords to boost your pages in searches, including long-tail, location-based, and intent keywords.

2. Include Email Marketing Strategies

You can reach many people (customers and leads) through email offers and newsletters about new products, discounts, or sales. These will bring  people back to your website, where they can continue browsing or purchasing. This helps build a strong relationship with your customers. With the right tool, you can automate this process and expand its uses for better SEO ranking.

3. Run Paid Ads for Lead Generation

A quick way to cut through the noise on search results and Social Media is to set up paid ads to reach more people sooner. The downside is that you need strong keywords or your ads will not appear to your target market. You also need a decent investment before they will pay off. Overall, paid marketing is a fantastic way to spend your marketing budget and get returns.

4. Add Context With Schema Markup

Before your content can appear in search results, search engines must understand what it is about and add it to their indexes. Giving them more clues about what a page is for or what the subject is about gives them a better idea of who to show it to when they produce search results. For instance, Google uses structured data to understand web content and display it in its results.

5. Optimize Your Product Descriptions

Products are your main draw as an e-commerce business, so this is an absolute must for better SEO rank. To get started, have a firm concept of your ideal customer. Are they tech savvy, fashionable, or health conscious?  A good product description answers all the questions your customer may have about how the product will solve their problem, and does it using a writing style and vocabulary that is consistent with branding. Write product descriptions that are relevant to your target market and their lives. Add relevant keywords and make the text informative yet concise to keep people engaged.

6. Attract Attention Using Social Media

Many people shop through social media apps or, if not, at least follow their favorite brands to keep up with their latest releases. This makes social media fertile ground for lead generation. Organic traffic from posts is a good way to start testing for reactions. You can also use social media for paid ads to expedite the process and refine how you target potential customers on the platform. It is highly adaptable and flexible for achieving your goals.

7. Retarget Users Who Abandon Carts

Many people who enter your online shop will likely abandon their cart and its products at some point. You can use this to your benefit by turning these abandoned carts into a reason to initiate contact. This is another critical function that email marketing serves, though a smart e-commerce SEO agency would advise that you plan your approach well so your messages get past the recipient’s spam filter. 

8. Build a High-Quality Backlink Profile

Blogs are not, strictly speaking, a required feature on e-commerce websites, but they do have benefits.  Most e-commerce SEO agency experts will point out a couple of ways blogs raise your SEO rank. Once you have accumulated some valuable content, you can build authority with authoritative backlinks. Blogs also provide additional engagement and keep users on your website longer.

9. Personalize Shopping Experiences

People prefer personalized product suggestions because they relieve the sensation of information overload. The same need to feel understood applies to other marketing methods; for example, write personalized messages when sending marketing emails. You can also enhance the shopping experience by making it easier for buyers to find and filter products.

10. Prioritize Enhancing Mobile UX

To get more buyers, you can raise conversion rates with responsive design. Most of your target market is likely browsing websites and platforms on mobile devices, so failing to optimize for mobile use is bad for SEO. Google also uses mobile versions of pages for ranking. In other words, you hurt your business goals by ignoring responsive web design in SEO.

11. Clean Up URLs and Site Structure

A website with a huge (and growing) collection of pages, such as an e-commerce website, has a complex and confusing site structure. This can be a nightmare for navigation and technical SEO unless you plan and organize your website well and use concise, relevant URLs. Hiring an e-commerce SEO agency is one way to sort things out and benefit from expert advice.

Summing Up

An e-commerce business swims against currents full of competitors, which makes it tough to stand out. With SEO, the struggle becomes more manageable, and ranking high on search engines is possible. For instance, giving personalized suggestions helps boost website engagement. Need help raising your e-commerce business’s SEO ranking? Contact Digital Authority Partners (DAP) to learn how we can help.

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