Lead generation is a key component of any marketing strategy that all businesses must practice if they want to attract more prospective customers. This is even more vital for business-to-business (B2B) marketing, where clients are sparse and high-quality leads are harder to find and convert. Here are seven of the best Chicago Lead-generation strategies you need to grow your business:

1. Organize a PPC Campaign
2. Run an Informative Webinar
3. Provide Samples and Trials
4. Revise Your Landing Pages
5. Scout for Business Partners

There’s a lot to discuss, so get ready to take notes. Let’s go!

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7 B2B Lead Generation Strategies That Work

Lead generation is a straightforward concept — you attract people using various means, such as blogs, videos, or images, which you deliver through ads, emails, and landing pages. Regardless of which ones you use, the end goal is to encourage people to learn more about your business. Starting a B2B strategy with search engine optimization (SEO) is a smart choice because it is a cheaper and better way to familiarize yourself with the job. Making small changes to your SEO content strategy sounds simple, but its effect is rarely immediate or as good as you want. Here are seven Chicago Lead Generation strategies for your Chicago business to remedy that.

     1. Organize a PPC Campaign

As mentioned, SEO content is an excellent place to jumpstart a strong Chicago lead generation strategy because content and brand building go hand-in-hand. A recognizable brand catches traffic and interest faster than one that is unknown and invisible to most people searching online.  The downside is that brand building through content alone takes an extremely long time. At the very least, it takes a few years, whereas a pay-per-click (PPC) ad strategy can almost instantly get you in front of prospects. Together, these two give you an excellent chance for success. If you have enough budget for PPC, consider hiring an expert to handle your campaign to ensure you have the best one possible for your kind of business. If not, the hours you spend researching your target market, keywords, and optimal ad formats are well worth the trouble you go through for the ROI.

     2. Run an Informative Webinar

If you already have a decent following (or even if you do not), hosting a webinar can help capture more people’s attention. You need to tap into SEO tactics for this one to ensure you reach the right people. Start with a relevant topic that you can tie back to your business. It does not (and preferably should not) be an overt attempt to sell people a product or service. You must focus on providing helpful information to generate leads through a webinar. Choosing a topic relevant to your business is crucial because people will trust you as an expert. For instance, it would make sense for a Chicago tour company to run a webinar on planning the perfect trip to Chicago and highlighting the best spots. It would not, however, be practical for the same tour company to talk about planning events or developing a mobile app for a business-unless the app is for touring.

     3. Provide Samples and Trials

This might not be realistic for your business unless you have a large amount of money or product to spare. Although it differs among industries, a common issue is finding the right balance between what you give and the ROI you get. Keep in mind that not everyone becomes a leader. PPC works in a similar way in that you need advertising space to get your strategy up and running. Fortunately, community markets provide you with high-traffic locations where you can put your Chicago lead-generation strategy into motion. Just make sure you know how much it costs. For companies that offer software as a service (SaaS), free accounts and trial periods are common ways to generate high-quality leads. It also helps when you put the product behind a wall to collect email addresses for sending follow-ups, marketing emails, and offers.

     4. Revise Your Landing Pages

A strong B2B marketing strategy heavily relies on the business’s website for lead generation and conversion. In particular, the landing page (or pages) is central to this method because it serves as the main hub where visitors who search for your services or click on your ads arrive. In short, you need a website that converts visitors into leads and, eventually, customers. To do that, you must hyperfocus your landing pages to appeal to your target audience. Think of a landing page as an exclusive and detailed profile page for each of your business’s major offers. It must include a brief overview of the problem you want to solve and explain how your product or service benefits your buyers. Adding statistics, charts, or supporting information is welcome, as are mentions of awards and accolades. Inserting customer reviews also helps make your case.

     5. Scout for Business Partners

These days, many agencies recommend having a referral system to bring in high-quality leads through loyal customers, but partner businesses are just as good a bet for the same. In other words, partnering with similar or adjacent Chicago businesses brings growth opportunities. For example, event planning involves multiple services, from catering to decorations to invitations. Business owners can band together to strengthen their individual Chicago lead generation plans by giving referrals to each other. By doing that, everyone in the group benefits, even clients. Of course, you must be selective about who you add to your group or with whom you form it because not everyone necessarily shares your work ethic or values. You should, therefore, start by attending a few networking events or visiting community markets to grow your network and find people who fit well with your own style.

Summing Up

Finding leads is a hard task for local businesses that rely on converting hundreds, if not thousands, of repeat customers to sustain themselves and grow. When facing the prospect of generating and converting other businesses into clients, the importance of strategy is apparent. Fortunately, choices for effective lead-generation strategies are plenteous. These include getting referrals from partner businesses, organizing a compelling PPC campaign, and hosting a helpful webinar. SEO content is also another reliable strategy you can use to attract more quality leads. Need help creating a B2B Chicago lead generation strategy? Contact Digital Authority Partners to learn how we can help.

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