In its second weekend Taylor Swift: The Eras Tour grossed one other $32 million, humiliating Leonardo DiCaprio’s Killers of the Flower Moon, which debuted to simply $22 million.
Why is that this vital?
Right here’s why…
Taylor Swift: The Eras Tour was produced by … Taylor Swift and her crew. It was additionally distributed by … Taylor Swift and her crew. Swift Inc. froze Hollywood out and went straight to the theater chains. The end result has been a field workplace triumph. In its first weekend, The Eras Tour grossed $93 million home and $124 million worldwide. After solely three days, Swift already had the highest-grossing live performance movie in historical past. Furthermore, she loved the second largest October opening weekend ever. Solely Joker (2019) topped her, and…
Hollywood had nothing to do with any of it.
Hollywood didn’t make one penny off of it.
And…
This so terrifies Hollywood that Hollywood’s palace guards on the far-left Hollywood Reporter spent 1,500 phrases final week spinning Swift’s field workplace triumph right into a mistake. And what was the error? She didn’t distribute The Eras Tour via the identical studios that publicize on the far-left Hollywood Reporter.
Right here’s what I wrote Friday:
Creators and producers are actually considering the precise reverse. They’re now what Swift Inc. simply pulled off and questioning why they will’t do the identical. Barbara Broccoli owns James Bond outright. Why pay Sony all that cash when she will lower a cope with AMC or Regal or each? Publish-Darkish Knight, Christopher Nolan has been producing blockbusters unattached to studio-owned properties. What’s to cease him from going on to exhibitors?
And now, Swift’s second weekend has humiliated a significant Hollywood studio (Apple Studios), an Oscar-winning director (Martin Scorsese), and two of Hollywood’s largest stars (Leonardo DiCaprio, Robert De Niro). Moreover, Killers of the Flower Moon is a status image having fun with rapturous opinions.
Flower Moon’s $22 million opening additionally qualifies as a stand-alone disappointment. Projections had the Oscar bait opening between $29 and $38 million, and this sucker price $200 million to provide. It’s not a catastrophe. Apple produced Flower Moon to draw subscribers to Apple TV+, which is the place it’s going to head quickly.
By Monday, The Eras Tour’s home gross will hover proper round $150 million, and as an alternative of handing 10 to twenty p.c to the Hollywood studios, Swift Inc. simply proved to each content material creator that with a sizzling sufficient property, you don’t want Hollywood’s vaunted distribution system.
Beyoncé Inc. already figured it out. Renaissance: A Movie by Beyoncé hits theaters on December 1, and Hollywood has nothing to do with it.
John Nolte’s debut novel Borrowed Time (Bombardier Books) is offered at the moment. You’ll be able to learn an unique excerpt right here and a evaluate of the novel right here.
