For data and analytics applications, AWS has emerged as a top option for companies across industries. But the crucial query is: Why choose AWS Certification? AWS has shown to be a strong all-around platform for data and analytics workloads due to its substantial client base, a broad choice of tools and services, and regular improvements. Additionally, it has some noteworthy benefits that should not be disregarded, including scalability, flexibility, and affordability, all of which can contribute to the success and expansion of your company.

Establishment

AWS is the longest-running participant in the cloud computing business, in contrast to its rivals. AWS was introduced in 2006 and offers a wide range of services, such as Simple Storage Services (Amazon S3), Elastic Computer Cloud (EC2), and various other options. In 2009, additional services such as Amazon CloudFront, Elastic Block Store (EBS), and Content Delivery Network (CDN) were added to the AWS offerings.

Microsoft Azure and Google Cloud Platform (GCP), two rivals of AWS, entered the market later, in 2010 and 2008, respectively. In other words, they are continuously learning.

Available Zones

AWS has had more time to develop its zones because it was the first to enter the fray. The likelihood of AWS hosting in your area is therefore high, no matter where you are.

With a presence in 31 geographical areas and 99 Availability Zones, AWS Cloud provides a wide-ranging global footprint. 15 more Availability Zones and 5 additional AWS Regions in Canada, Israel, New Zealand, Malaysia, and Thailand are part of the announced plans to increase AWS availability globally. Whereas Google Cloud Platform has 27 cloud regions and 82 availability zones, Microsoft Azure operates in 60+ regions, each of which has a minimum of three availability zones.

Market Share

Since its inception, AWS has been a market leader in the cloud. According to Statista’s first quarter 2022 research, with 33% of total usage, AWS commands the majority of the cloud computing market. With a market share of 22%, Azure is closely behind, and Google Cloud completes the top three.

Leading companies including BMW, Zynga, Samsung, MI, Unilever, Airbnb, and Netflix are also served by AWS. If such well-known clients can trust this supplier, it must be offering top-notch services.

The seven-year head start, in Bezos’ opinion, provided AWS an edge over the entrants who came later. Customers are thus still able to take advantage of the most advanced and powerful features as well as the strong community support.

Ease of Use

The AWS Management Console, a very user-friendly interface, is available to you once you register with AWS. Every organization needs the numerous AWS services and applications presented on this server interface.

You don’t require exceptional IT expertise if you want to host your website, deploy your SaaS, or migrate your software. To navigate the system easily, you can also utilize well-documented web services APIs.

Services and Features

AWS has developed its services to encompass more due to its long history as an industry participant than its rivals. Because of their extensive experience, they are also by far the most functionally rich in the business.

Compared to Azure, which offers more than 100 services, AWS offers more than 200. Only 60 services or so makeup GCP’s backlog.

Security

AWS has observed numerous hacking strategies and, as the most established provider, has always responded quickly to keep one step ahead of them. Customers of AWS now have access to superior security as a service, tooling, and knowledge resources due to this experience.

Additionally, since the AWS platform has grown and solidified over time, users can now concentrate on their businesses while leaving the security concerns to the corporation. Moreover, the platform gives users the option to automatically use secure configurations. Network access constraints, for instance, apply when you deploy an instance onto a virtual network.

AWS offers all of the most important security capabilities, such as WAF, threat intelligence, vulnerability assessment, security event triggers, and API activity monitoring. It stands out from the competition because of features like security groups (firewalls) and granular IAM.

Seamless Data Migration

With AWS, combining, replicating, and migrating stored data is made simple, allowing businesses to combine, replicate, and migrate their data. Data preparation and combination for analytics, machine learning, and app development are simple with the aid of AWS Glue’s extensive integration capabilities. Furthermore, federated query capabilities are offered by services like Amazon Redshift and Athena, which enable users to access different data sources without the requirement for ETL pipelines or other data migration. As a result, it’s simple to draw important conclusions from the heterogeneous datasets you have stored across several platforms.

Cost-Effectiveness

AWS frequently proves to be the most accommodating vendor in terms of price on the market. As was previously stated, it has been around long enough to hold a sizable portion of the market, allowing it to operate on a considerable scale. Therefore, it is simple for them to offer their services at lower costs.

Compared to Azure, AWS has a more flexible price structure that allows for more financial savings as usage grows. The fees usually decrease as you make more use of their services. 

They’ve solidified their place in the market and are unquestionably great at luring new customers. Because of this flexibility, AWS can generate more income than GCP and Azure and comfortably reinvest a sizable chunk into the cloud to offer more sophisticated services at reasonable prices.

Performance

For all of its analytics offerings, AWS goes above and above to deliver the finest performance at the most affordable price. You may cut your storage costs for your data lake by up to 70% with S3 intelligent tiering. Customers who use Amazon EC2 have access to more than 200 different instance types with a 100 Gbps network bandwidth cap. 

You may manage your performance requirements while controlling expenses by using Amazon Redshift RA3 instances with managed storage. In comparison to conventional methods, Amazon’s advanced analytics query accelerator can speed up searches up to ten times. As a result, Amazon Redshift scales out over many nodes up to 10 times faster. AQUA also speeds up compression, encryption, and a variety of data processing functions like scans, aggregates, and filters.