WordPress was originally invented for blogging but after its popularity and advancement, it has become a popular CMS for enterprises, startups, and organizations. In 2020, the expectations have changed from Wordpress compared to what we had in 2010. It’s not just the ability to create a website with some pages, we need good design, high speed, and optimized websites. You just need to consider the following strategies to improve the overall performance of the site. We have prepared the top 6 tips and enlisted tools for you.

Don’t Forget to Audit before moving forward

Many times, we forget where we started and where it went. WordPress has limitations and highly use of Plugins may affect the overall performance of the site. You should conduct an audit and see what is happening in the backend and what improvements you can make. Using various tools, you can quickly identify issues, errors, and updates required for your WordPress site. We recommend GTMetrix, Google Search Console, and Google Insight to conduct an audit of your site. You will get a detailed report and know how your site is performing slower than the rest of the web. These tools will provide most of the data and you will analyze it on different parameters as follows:

• Check if site pages are indexed and available in search results.
• Check the loading time of the homepage, and remove barricades and loads from the homepage.
• Check the speed of each page through Google Insight.
• Sitemap should be submitted and all the pages are covered in that.
• Images are quickly loading on the webpages.

Image Optimization

Images are considered as the best visual representation and you don’t compromise the quality. Image optimization is a very crucial task when your website has lots of media files. Websites with hundreds of pages or Wocommerce websites strictly need to optimize media files. Either you compress and upload optimized images before uploading or you need to install a plugin to automatically optimize image size before submitting.

• Use image compression tools or WordPress plugins. Make the image smaller without sacrificing quality. This will increase the loading speed of the page.
• Use tools like TinyPNG for image compression.
• Make sure the size is proper and it does not look ugly.
• Install a plugin called Smush image optimization or Imagify to compress the images in WordPress.

Remove Unwanted Plugins and Themes

Your site can ruin the user experience and you may get expected errors, page break and compatibility issues with plugins. The site should be cleaned and remove plugins you no longer need. Many times, people use several themes and plugins for different functions and designs. You just need to review all installed plugin and see which one is not in use and how long. Just deactivate them and delete one by one. After that, you need to visit the sections of the theme and delete all unused themes. You can use Media Cleaner to scan all the plugins and tell you to delete which is not in use.

WordPress Database Optimization

Databases can have junky files and become cluttered. If you have access to your MySQL backend Database, you can manually remove files because it is not too difficult. Over time your WordPress databases can become pretty cluttered and full of junk files you no longer need. Instead of letting these pile-up and affect your performance, you can actually get rid of them with the help of a plugin. Another option is to use a plugin called DBManager or WP-Optimize. Using these plugins, you can easily optimize, backend, restore, and repair databases. You can also restore an older version of your database.

Choose a Powerful Hosting Environment

Do you know about powerful hosting services and what does it impact? A shared hosting package can be insufficient and you might need to upgrade your hosting environment. The slow host can not fulfill your desire to build a strong database of users. People love to enjoy fast loading sites and which is only possible if your host response in microseconds.

As a site owner, you should use a dedicated hosting plan that provides you at least 1GB of RAM to respond in turn around time. Also, use CDN to store copies of your site on servers across the globe.

Use of Caching Plugins

Those WordPress sites that get high-traffic are surely required for caching. Caching does not require information to be retrieved from the database or CSS. A cache can store a static HTML file and whenever the same page or post is requested to crawl, it will quickly load. Using a caching plugin is very convenient and you can store versions of those static files to load anytime. Many organizations use W3 Total Cache and WP Super Cache to maintain cache files. Several web hosting also provides built-in caching features. You just need to explore them and start using them.

Final Points

Having a WordPress site is good and you can easily maintain it using a few tools. Also, there are several things you can handle yourself and improve the site day by day. There is no need to call the developer all time. Just educate yourself and start doing right away. Improving online presence is the most critical task in this competitive environment. We assume that the above strategies will definitely help in improving your site performance and building a larger user base.

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