Luxury hotels and resorts around the world are looking for ways to differentiate the guest experience. Hotel signage and displays play an important role in high-end travel as they provide a unique aesthetic throughout the premises and intensify the dimensionality of space while communicating key information to guests.

Atlantis The Royal, Dubai’s new ultra-luxury experiential resort, has just announced its grand opening in 2023. Atlantis The Royal is raising the bar for resorts worldwide, delivering unparalleled guest experiences amplified by display technology technology from Samsung Electronics. From the lobby to the most luxurious suite, Atlantis The Royal and Samsung have collaborated to deliver a new perspective on premium travel with an unparalleled guest experience.

“Atlantis The Royal set new boundaries in terms of architecture, and Samsung was a key part of that feat,” said Anthony Lynsdale, Vice President of Information Technology, Atlantis The Royal. “We leveraged Samsung’s LED solutions and curated specific content, from aquariums in the lobby to a trip to the spa, which really enhanced the customer experience.”

Take a look below for an exclusive tour of Atlantis The Royal with Samsung.



Create a duration First impression with ocean scenes

Upon entering the lobby, guests are greeted by three towering aquariums. Fish swim past crystal-clear visuals, made possible by Samsung Smart LED signage (6m x 8.5m, 7.5m x 6m, 6m x 6.5m) hung behind the tanks. This innovative display with unique and stunning visuals sets the tone for a stay at Atlantis The Royal, offering a one-of-a-kind experience.

Because the contents of the aquarium displays can be changed, Atlantis The Royal is able to create different moods for guests. This flexibility helps the resort create the perfect ambience for any occasion, from midday to evening VIP events.

Raising every Space with signage and multipurpose displays

When visiting the rooftop infinity pool, called Cloud 22, guests are greeted with sweeping views of Dubai and the Arabian Sea. With its high visibility, Samsung Outdoor LED Signage shines brightly even under the strong Dubai sunlight and is used to light up the night party next to the DJ booth, providing a one-of-a-kind ambience.

When visiting the spa to relax and unwind, guests are greeted into the space by a huge curved Samsung LED display. The screen illuminates the walk-in closet with HDR LED technology, showing crystal clear scenes with brilliant colors and adding dimension to space.

The most immersive display meets the most luxurious room



▲ Take a look at The Royal Mansion at Atlantis The Royal in Dubai (and The Wall)

For an unforgettable experience at Atlantis The Royal, guests can retreat to The Royal Mansion, the resort’s most luxurious suite. Measuring 146 inches with 4K resolution (3840 x 2160), Samsung’s ‘The Wall’ sits in the mansion’s cinema room, providing a fully immersive cinematic experience that makes your stay unforgettable. The sleek and modern design of “The Wall” blends seamlessly into the chic and sophisticated interior of the room, combining the highest quality technology and the most luxurious hospitality into a breathtaking experience.

Maximize every occasion with high quality signage

Atlantis The Royal makes every guest feel like royalty. For business travelers, executive meeting rooms are equipped with Samsung interactive displays to maximize productivity and collaboration for visiting professionals. For those who wish to travel with their well-being intact, the resort’s gym boasts soaring ceilings for an elevated workout experience, with an impressive screen from Samsung in the yoga studio. Display content engages guests with crisp clarity and true-to-life color representation.

After exploring the property, you can return to your room to relax. The resort’s 795 rooms are equipped with Samsung’s home screens to ensure that every guest can be comfortable and immersed in their favorite content.

Samsung and Atlantis The Royal have brought creative new concepts to life through this collaboration, delivering an unparalleled luxury experience to guests while redefining the future of hospitality.