What a throwback moment it was when we were asked to contribute to Toronto Special Events Guide ‘25 Years of Event Trends’ for their anniversary issue. It was hard to narrow it down to a few but here’s our top picks.

If there’s one common theme, it’s how Technology has impacted our industry.

1. A/V: Oh how you’ve changed
Settles into rocking chair with cigar to say, “When I started in this business we were still putting slides into trays to build a show.” Yes that was a thing. We’ve even Moved on from death by Powerpoint. Technology has evolved with LED screens, projection mapping, live streaming for real time access to events and dynamic content we can update with one click. We’ve moved into an era of storytelling with an emphasis on visual and compelling content.

2. Technology has completely changed the game when it comes to registration
We’re in the cloud with online payment capabilities. As the world has moved to a device-centric world, registration technology has gone mobile too. Conference apps have allowed us to offer instant updates, intuitive access to content, social and networking interfaces. We know that attendees are utilizing multiple devices at events and our internet capabilities are Designed to meet those demands. Oh how far we’ve come since the dial-up days.

3. The emphasis on Data has allowed us to personalize events
It goes beyond personalized agendas to curating experiences based on attendee interests. It allows for real and authentic connections to be made through events, tailored to a guest’s challenges and interests.

4. Technology and a world designed around sharing
Our social-centric world dictates event food and beverage, entertainment and décor.
The foodie experience has moved from the background to the forefront of the event experience with immersive culinary experiences. Healthy options are no longer boring. Remember the days when one salad was considered the vegetarian option? We’re now building entire menus around international cuisine and exciting farm to table options. Food and beverage is an integral part of an event’s design.

Consumer behaviours are dictating corporate events where you’ll activations designed with the sole purpose for sharing on social media.

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