Headed by respected Music executive Sam Mobarek, the label unveiled its first signing in partnership with Parlophone’s FFRR, rising duo PARISI.

Mobarek added: “At Major Recordings, we’re building a roster and team that reflects electronic culture and its roots in collaboration, integrity, inclusivity, and fun. We’re bringing the independent spirit of the genre and giving it the major resources it deserves, supporting the broad spectrum of people who create this sound and the family of fans who love it. Our goal is to collaborate with the most innovative and talented artists on the scene. Many thanks to Tom and Aaron for giving me the opportunity to uplift and support our community.”

Over the last few months, Mobarek and her team have been behind the scenes working with Warner Music Group’s global partners to support the careers of artists such as The Blessed Madonna, Eliza Rose, LUUDE, Skin On Skin, HUGEL, BLOND:ISH, and more. The label’s first signed act – in partnership with FFRR – is PARISI, who has already garnered respect from the electronic music community via their collaborations with Fred again.., Swedish House Mafia, and more, as well as their pop production work for the likes of Ed Sheeran and Black Eyed Peas. Most recently, the pair teamed up with powerhouse Buy Now (Steve Angello & Sebastian Ingrosso) for “Church” and “Speak Up.” “PARISI are leaders of the new wave of high quality, innovative production that’s becoming more and more revered en masse,” said Mobarek. “We here at Major and FFRR consider them the future of the genre and are excited to collaborate globally with the duo.”

Anton Partridge, Warner Music Group’s Director of Global Strategy for Electronic Music said: “I am excited to provide a global foundation to innovators like PARISI with Major Recordings and FFRR. Sam brings a wealth of knowledge and experience to ensure the label Major becomes the home for artists with an aspiration for worldwide success, and Aaron and Tom’s commitment to the genre will enhance our reach within the electronic landscape even further globally.”

Sam Mobarek launches Major Recordings with nearly two decades of experience in branding and marketing, most recently running Mob Creative, which she also founded. A full-service marketing agency with clients across music, cannabis, gaming, and lifestyle, Mob’s client roster includes Hollywood Records, BMG, Sony, Atari, Unidisc, MK, Maya Jane Coles, Faithless, Krewella, Solomun, Wilkinson, Carolina Liar, Jean Michel Jarre, and many more. Prior to Mob, Mobarek led the marketing department at Ultra Music, working with multi-platinum acts such as Calvin Harris, Steve Aoki, Pitbull, and deadmau5. Mobarek’s impressive resume also includes a stint operating pop imprint Lefthook under Sony Music while still a student at New York University’s Stern School of Business, and working for live music conglomerate SFX (now Lifestyle) as well as Beatport.

SOURCE : WARNER MUSIC GROUP