You must have heard that “Your Website is Your Best Salesperson”!

Think about it. A website is the front-face of your online Business. It says everything about your business and helps you promote your products or services. It is the only way to attract new customers and help them clarify their doubts related to your offerings.

No matter where prospects discover you, social media, or an online article, they will come to your site and validate it. And they will judge you within 0.5 seconds. Either they will like your site or hit the back button and search for a better one. Now imagine this:

• Your website once was a trendsetter but now fails to meet current trends. It is constantly failing to convert visitors.
• Your website doesn’t help you leverage the true potential of the digital market.

Having a website that fulfills the expectations of your visitors is crucial. Do you know 94% of first impressions of a website are entirely rely on how your site looks? And thus, 73% of organizations are spending on website Redesign services. So, if your site looks and works like it was built in the early ’90s, it is time for you to approach a website redesign agency right now!

This blog post will help you find out some of the most important reasons to redesign an existing website. So, let’s jump on it.

Why website redesign is important?

The first reason behind redesigning your website is the changing face of the internet. The shift in the way the internet works. From responsive website development, flash, and HTML5 to high resolutions like 4K, the design standards have emerged in the past couple of years. You must understand the difference between the earlier designs and website designs today.

And that is the reason you should think about redesigning your website. If your website design is more than two years old, you should contact website redesign specialists and work on a redesign strategy.

You still care. Redesigning your website is a message to the world that you still care about your online business. It will show your audience that you are willing to be at the top of the game.

You want to rebrand your business. When you think about the rebranding of your website or are willing to refocus on other aspects of your business, website redesign services are a great way to give yourself a refreshing start on the internet. Redesigning an existing website can also be a good way to convey a change of direction for your business.

You cannot plan and execute everything on your own. You may need a professional website redesign agency to take care of the nitty-gritty of the redesigning. 

Such professional website redesign experts can help you with almost everything about rebranding yourself.

Okay, so you have an amazing website design, and things are running smoothly. But are you getting desired results? If the answer is no, it is the most straightforward reason to think about professional website redesign. Your website fails to meet the expectations. No matter how beautiful your website is, if it fails to achieve target sales or subscriptions, it is not working for you.

The most important thing is to analyze what is wrong with your website. Start by analyzing conversion rate and visitor lead rate. Also, you can monitor the visitor behavior on a website and try to figure out points from where they return. This way, you can identify where your site fails to meet the customers’ expectations.

Your website is very slow! Do you know 1 out of 4 visitors will abandon your website if it takes more than 4 seconds to load? It means you have to be super fast. Your website speed can make or break your online business. If your website is too slow, it means something is wrong with it. And it would be best if you started fixing it ASAP. It could be the main reason you start crafting a website redesign strategy.

Mobile optimized sites are crucial, specifically when you have one website. Your website is not responsive. The number of people using mobile devices has skyrocketed. And the trend will continue for longer in the future. Therefore, it is a must that your website is responsive to provide a seamless user experience. If you feel your site is not working properly with mobile devices, you must propose a new website redesign strategy.

3rd Party tools are not up-to-date. 

All websites have some third-party tools integrated to achieve specific functionalities. All such tools are often updated with new enhancements and capabilities. However, if such tools or integration touchpoints are not up to modern web development standards, the users will find it difficult to use them and eventually abandon your site.

Try to conduct a detailed audit of your site to identify what all 3rd party tools need to be updated. Try to check if they are functioning properly and responding well. If newer versions are available for any tool, don’t forget to update. If the tool you are using does not have any updates for a long time, it is better to remove it from your site.

Still using the old content strategy. 

Content is a lethal weapon to achieve desired success when it comes to digital marketing. You must update your site’s content periodically to ensure you are providing up-to-date information to the user.

However, if you feel there are major changes to your content strategy, it is wise to redesign a custom website. Just remember that good quality content is the only way you can achieve desired results in digital marketing.

Struggling for exceptional user experience

Your website’s user experience is the primary criteria for the users to decide if your site is up to their expectations or not. It is something that customers will take away with them when they leave your site. If your visitors cannot find the desired information, can’t use your website feature, or experience broken links, it is high time for you to go for a UX website redesign. Optimizing your existing site for a better user experience will help you stay competitive and maximize results only.

Outdated website design

It is the most basic reason you need to redesign a business website. Having a vintage look is different than having a website with an “old” design. Not everything old can be considered vintage. When it comes to a website, people won’t find it appealing. Today, people are expecting a lot when they visit your website. Not just enticing features, but an appealing look and smoother navigation is something they will love about your site.

Moreover, outdated designs are often linked with untrustworthy sites. It may give the wrong impression to your audience about your business. In the end, you are going to lose customers. Hence, it is time for you to redesign your website considering the latest trend.

Change in your industry or audience.

It is something related to your personal decision. If you have changed your business domain or industry, or maybe you’ve observed a change in consumer behavior, it calls for a custom website redesign. When you designed your site earlier, it was built with different parameters. However, that doesn’t mean you jump on reinventing the wheel. Instead, be strategic and go for a website redesign expert to help you out.

Having over-complicated structure 

Have you ever paid attention to the structure of your site? Complex site structure and navigation are clear indicators of a website that need to redesign. You should always pay attention to the website and identify which pages require more than three clicks.

If you have one or multiple pages, you should understand that your site needs better structuring. Make sure you optimize your site structure to make it easy for the users to find the desired information.

Poor keywords rankings and SEO performance

One of the early signs that your website needs a robust redesign strategy is poor rankings and SEO performance. If you are experiencing a steady drop in organic traffic, you must leverage site redesign SEO services. It will ensure that your site is optimized for search engines and help you perform better.

Moreover, you must understand that SEO is not all about keywords, content, and marketing. It is more about the site’s code and design to make it easy for the search engine crawlers to index your page.

Low conversions 

Conversions on your site are the important KPI to track how well your site performs. If your existing website is not helping you convert more, you are not driving the results, and your site is not serving its purpose. Of course, there are a couple of ways you can boost your site’s conversion rate, but all your effort will go in vain if you have a poor foundation.

If your site is not fulfilling the users’ expectations, improving the conversion rate is impossible. In such a scenario, adopting a corporate website redesign is the best possible way to move forward.

Add new features and functionalities. 

As your business scales, you may have to add new features and functionalities to your site to cater to their growing needs. And that is the time when you have to redesign your website. With each passing day, new advancements have made the web world a lot more competitive. It would help if you innovated to survive, and adding new features or functionalities is part of that process.

As with any business, you will probably evaluate the need for website redesign services by assessing your website, considering the factors mentioned earlier. Now let’s look at all benefits a website redesign service can bring for your business.

One of the main benefits of redesigning your existing website is improved branding. With modern design, you can easily enhance trust in your target audience and make it more recognizable. An updated website will help you add consistency to your brand.

Potential customers who are finding your business online will evaluate your website’s overall design and quality. If your site appears cheap and outdated, it will not work. On the other hand, a redesigned website will help you make your business more relevant and improve your brand image. Furthermore, it will help make your site trustworthy.

Improved search engine ranking

The second most important benefit of having a redesigned website is better to search engine rankings. The website redesign services not just focus on the front-end but also consider the back-end part. Ultimately, this will help you rank higher on the search engine result pages.

Moreover, once someone lands on your site with an improved and engaging design, they are going to stick for a longer period.

Streamlined information flow. 

The ultimate goal of custom website redesign is to improve the information flow. People expect the information they want to be in front of them on the go. The content and information on your website help your potential customers to learn more about your business, products, or services. With a professional website redesign agency, you can easily streamline how information flows on your website.

It has increased sales and leads. 

Converting visitors into regular customers is the ultimate goal of any website. One of the greatest benefits of redesigning your website is leveraging more leads and sales. And all that is because of the cutting-edge conversion optimization techniques and interesting features.

With the professional website redesign, you focus on improving the conversions by providing useful information that will encourage them to purchase or subscribe for more information.

Improve revenue and bring down the cost. 

By improving your brand, search engine rankings, and information flow, a website redesign agency will help you boost your revenue. But, have you ever thought that it could help you bring down your costs too?

Well, when you go for a corporate website redesign, you can get time to evaluate your hosting and your content management system. You can add new features, fix the bugs, enhance existing functionalities, and a lot more while redesigning your website. This way, you can greatly cut down the cost and lost revenue due to bugs in your website. 

Website redesign is all about rebuilding and reinvention. Whether you are going for a web page redesign, eCommerce website redesign, or redesigning a WordPress website, it will consume your time, effort, and money. But it is crucial for the success of your online business. You will find a professional web design company that can help you out. However, it would help if you considered a few simple things when redesigning your website:

• Set realistic redesign goals and KPIs
• Have a robust website redesign strategy in place
• Don’t forget to consider your target audience
• Make sure you consider high-performance pages of your site
• Understand the number of issues pushing you back in the search engines

Want to get started with a professional website redesign agency? Let’s help you evaluate, analyze, and strategize your website redesign roadmap that fits your business goals and caters to your target audience.