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The world of SEO (Search Engine Optimization) is in a constant lookout for changes made by the top Search engine listings. With Google recently turning to even manual penalties to curb spamming, Search Engine Optimization professionals now expect changes every time they log on. The constant changes have also led to the spread of a lot of rumors, even fuelling speculations on the death of Search engine optimization. People who have experience will know that coffins for SEO have been projected at earlier times too and just like every time, SEO refused to die. However, there have been a few vital changes in how SEO operates, especially after the Hummingbird update and the war on Spam Links. The top 5 ways that SEO has fundamentally changed through the years have been analyzed below.
Link-building – Many of the most drastic changes who have occurred are in the ways that Backlinks are formed. Within the earlier days, the Backlinks were placed manually through the SEO executives. The hyperlinks were meant to be placed in the relevant platforms only. But, since the amount of links use a direct bearing on the page rank within the SERPs (Internet Search Engine Result Pages), the SEOs were soon enticed to make use of the unethical ways of placing links everywhere they can! To make matters worse, software engineers entered the video game and created programs that may place links automatically, using the Backlink Building game to a new level. Google reacted early in 2014 and swept up with heavy penalties on such cases. There is no space for Unnatural Link Building within the current scheme of things as well as the new means of building links to your website is earning these with quality content placed at relevant platforms. Blogs and submissions are the most convenient way of doing this but even these are beneath the scanner. Thus, techniques like paid Guest Blogging and Link Exchange are doomed with the current search methods.
Keywords – Keywords were a significant bone of contention between SEO executives and content writers. Any writer worth his / her salt felt strange each time the language suffered as a result of demands in the Keywords. Hummingbird came to the rescue with its ability to predict the search phrase. With all the attention shifting through the density from the keywords for the interest shown from the readers, writers now write for that users with no longer for that Search Engines’ bots. SEO now targets optimizing the content for real people and never for the crawlers.
Clicks to Conversions – The earlier SEO practices focused on improving the clicks. It failed to matter if the clicks converted to real sales or otherwise not. Though this created impressive numbers within the reports, it absolutely was never a complete solution for your client. What good are a thousand clicks to a business if not one of them convert into sales? The brand new trends correct the focal point and try to convert with realistic appeals. It will no longer depends on the number of clicks but on the testimonials and reviews of satisfied consumers.
Primary Traffic Sources – Within the initial period of eCommerce, most of the traffic was extracted from search engines like google. Thus, the first page from the leading search engines took over as the holy land for SEO and they also stopped at eojara from targeting it. The popularity of social media marketing platforms changed the scenario and the new techniques bring a significant share in the traffic from their store. There is no longer a requirement of putting all of the eggs in the same basket.
Payment vs. Popularity – The earlier top rankings were reserved for the websites which could pay for the paid services. There was clearly no way to contend with those that had the additional advantages of reduced service package. However, the current online search engine algorithms glance at the popularity of a website as a method of determining its quality. It is possible now to utilize the popularity of a site to rank loaded with the SERPs.
The aforementioned are definitely the 5 major methods the strategies, used by the SEO Agencies, have been affected by the alterations made by the Search Engines. However, if the starting of the entire year is any sign in the rest, much more changes should be anticipated.
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