Heart-touching commercials strategically manipulate consumers’ feelings and trigger the sentiments that influence our decisions. An emotional ad may be designed to incite anger, sadness, or joy—depending upon what consumer response stimulates sales. However, the power of evoking pity or sympathy, remains the key to successful advertising.
Here is a list of 5 heart-touching commercials that will make your heart melt-
SaveTheChildren- Save Syria’s Children
A young girl’s happy world gets turned upside-down in this video. This is what war does to children. This commercial shows the grim reality of warfare and how it traumatizes people- be it adults or children. The worst scars remain with the children- too young to understand evil and too innocent to distinguish friend from enemy. Just because it isn’t happening here, doesn’t mean it isn’t happening.
Vicks- The Touch Of Care
Vicks may not just clear your throat, but also melt your heart with this overwhelming advertisement. Motherhood knows no gender and prevails upon the world above all bias. The pure, unconditional love of this mother makes tears flow from your eyes incessantly. Gauri Sawant’s dedication and courage awakes the emotions which we have power over, at least subconsciously.
Thai Health- Smoking Kids Advert
This is the best anti-smoking ad you would have ever seen. Simplicity of its implementation and the sharpness of insight makes you wonder. The concept might be funny, but the emotions! They are so real and touching. If you smoke, remember your life matters, you are precious, you are loved. End this addiction before it ends the life that everybody around you rejoices.
SOS Barnebyer Norge- Donate A Jacket
Donate, as long as you have enough, donate. The quality of mercy is twice blessed- it blesses the one who gives and the one who gets. Humanity is still the most decent aspect of someone’s personality. This advert motivates you to donate for a good cause, for children who are cold and homesick.
MetLife- Pursue More From Life
Is there anything as heart-rending as the innocence of a father-daughter bond? The way this man does menial tasks only for the priceless smile of his beloved daughter, is priceless in itself. Be it carrying loads or cleaning glasses, he did everything for his daughter’s sake. The sweet voice of a little daughter and her love for her ‘superman’ is overwhelming!
You might also like to read 5 Most Convincing Ads We’ve Ever Seen.
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