Did you see the latest music video “Kasoor” by Prateek Kuhad yet? It’s trending all over social media with more than thousands of reshares and absolute adoration for the artist. The video was loved by fans all across the world and the internet flooded with fan made edits.
Prateek Kuhad is India’s one of the most famous songwriters and singers who makes independent music. He has received various awards and his album, cold/mess, was one of the most streamed Spotify playlists in the year 2019. He has fans beyond the geographical boundaries and is loved by all. His voice is soothing and pleasant to hear and he is a gifted songwriter as well. He has been on various world tours and has a worldwide fan following and people admire him to the very core.
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This is the magic, madness and mayhem that went down in the making of ‘Kasoor’ amidst the lockdown. While each one of you has made the video what it is today, it would have been impossible without the "jugaad" of the people at @jugaadmotionpictures The director and dictator @molfarnist (don't kill me Dar) who is like a magician, weaving spells around every story she tells. The partner-in-crime @dnm_roots almost a force of nature, the power behind this brilliant execution. Producing but also excited like he was at a live gig. And @adityavarmaarts the eyes, smell, sound, touch and taste; who completes the story. With his un-silent cheerleading and an eagle eye that only sees the world in beauty, colours and frames. The sturdy backbone of it all @sahnipranit . And of course, @kaproh the editor who we owe cartons of coffee to. He strung this impossible task together through sleepless nights and 500 faces. Cheers to all of them who tirelessly put 'Kasoor' together but also made me lie down on the floor and sing along. So -1 brownie points for that. Shot by @adityavarmaarts and @dr.niharika_ Edited by @heemverma
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Some of his songs include cold/mess (2018), Saansein (2018), with you/for you(2018), tune kaha(2016), Yeh pal (2013), Pause (2020) and so many other wonderful songs.
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selfportrait
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Coming to the main point, the video is made by clubbing up various fan clips where they were asked questions and their expressions for each question were video recorded. The entire video is beautiful and natural and so real. This is also the reason why it became so popular. It shows raw emotions through the people who are just like us. There is no glamour or extravagance, only real feels. It is simple yet moving and would brighten your day just by watching or listening to it.
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Featuring: Dhruv Bhola – Bass, Harmonies Nikhil Vasudevan – Drums, Harmonies Video Credits: Direction and camera – Karan Khosla (@thekhos) Edit – Amrit Ramakrishnan (@amritr_93) Shot in Sept 2019, at Island City Studios, Mumbai
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It is genuine, raw, real, beautiful and that is what moves us and makes us feel seen. Therefore, it got super trendy and the trend and fame is very well-deserved.
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