It is the first Valentines after the Decriminalisation of section 377. Uber celebrates the first valentines day in a unique way. Uber India to make Valentines Day more special. It started a campaign by posting a petition on Uber India social platforms. Where they started uniquely by demanding a ‘Rainbow Heart Emoji’. They also have asked the followers to post the photo by giving #LoveMovesForward. This pride initiative has been getting a lot of positive responses on social media.

According to Uber, there is a need for Pride Heart Emoji that LGBTQIA+Community, that could to be used to express the love. Uber also posted a video of pride heart by giving a caption, “Let’s Celebrate our first Valentines Day for all with a symbol that everyone can embrace, it’s time for an inclusive heart that celebrates the many shades of love. Sign the Petition to help us getting the pride emoji”.

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