The European clothing line sparked a major controversy over the weekend when it ran an advertisement on its website featuring a black boy wearing a hoodie with the slogan ‘Coolest monkey in the jungle’. They were later forced to apologise, including removing the controversial garment from their collection.

Singer, The Weeknd also announced his disassociation with H&M after the clothing brand was forced to apologise for a racist advert. ‘Woke up this morning shocked and embarrassed by this photo,’ the singer wrote on Twitter. ‘I’m deeply offended and will not be working with @hm anymore.’

According to the British newspaper Metro, Diddy will be offering the little boy in the picture a one-million dollar modeling contract to join him at his own clothing company, Sean John.