In A Strange Observation When You Type 'South Indian Masala' In The Search Option, Apparently The Images Of South Indian Actresses Appear In The Search Results.

In a world where the safety of women is a matter of grave concern, search engine giant Google is adding up to this similar concern with its strange search results.

In a strange observation made by a bunch of people on Twitter, when you type 'South Indian Masala' in the search option, apparently the images of South Indian actresses appear in the search results leading to the objectification of women. And on the other hand, when you type 'North Indian masala' on Google images, you get the obvious results. A picture of butter chicken, chaat masala, and various spices.

Such differences in search options have raised multiple facets to the issue, some have taken it in a light mood making it a social media joke, while others are outraged with audacious sexism and some are launching questions asking why Google is showing 'South Indian actresses' when 'South Indian masala' is searched for.

So why is Google showing this?

The problem lies with Goole's algorithm, apparently, when you type a keyword on Google images, it shows up photos that have meta tags as that particular keyword. Here it means, thousands of people have uploaded images of South Indian actresses with 'masala' as a tag.

Yes, this technical error must be looked for, but what is alarming is the mindset of the society that tags the word 'masala' with women.

Now one must be wondering why a similar problem does not occur with searches for 'North Indian Masala'. This is because, in North India, women are objectified with words like maal, item etc due to Google does not get confused with and correctly show spices used in North Indian dishes like butter chicken, rajma chawal and more.

A spokesperson from Google told to Huffington Post, "Search isn't always perfect. Sometimes, the way images are described on the Internet can yield surprising results to specific queries".

In a statement, Google said that they are aware that this is not an ideal situation, but they are working to improve their algorithms.