The term customer has simply been defined as a patron; one who receives or purchases a service or product from a merchant or Business or intends to do so. While service can be defined as an act of being of assistance to someone. So put together we can safely say that customer service is the act of being of assistance to a patron. From this definition, we then see the importance of customers to a business and the necessity of servicing these customers. Customers are the lifeblood of any business, they are the reason why anyone sets up a venture in the first place, without them a business is bound to collapse. Any business owner who wishes to stay on top should keep the old saying in mind; the customer is king. The customer is like royalty and should be treated as such. We understand this golden rule and everything we do embodies it, from the moment you contact us to the moment after patronage we are there every step of the way, reminding you that you are royalty and we appreciate you. The importance of customer service as we know it is set out in ten points below.
CUSTOMER LOYALTY
A happy customer is a loyal one and we are happy to say we have many loyal customers in Walsall & West Midlands. The competition for the attention of consumers is growing intense by the day and as more people venture into business, more creative and enticing ways to convert that window shopper into a paying customer are been invented. However, how many business owners are equipped with the simple business secret of good customer service. Good customer service can help keep your customers satisfied and willing to do business with you again. With the high level of competition, it will be fatal to think that all you need to do is to market the enticing features of your product or the service you render without treating your customer as royalty.
CUSTOMER RETENTION
Every business owner knows the cut-throat competition out there to gain one customer. Retaining the customers one already has is reportedly five times cheaper than gaining new ones. According to reports, investing in customer service can decrease a business’ churn rate, which in turn decreases the amount a business must spend on acquiring new customers and decreases the overall customer acquisition cost. With outrageous amount being invested in brand promotions, it is far less cheap to retain any customer who patronizes your company and this can be achieved by servicing the customer right.
BRAND IMAGE
How you treat your customers will tell on your brand image. No matter how timely or necessary your products are, if your customers are not happily using it, you will find it difficult convincing other persons to patronize you. You may have a certain image in your head but your customers may have another image in theirs if the customer service team does not do a good job of communicating that positive image you have in your head to your customers. The brand’s image must be jealously guarded, according to Warren Buffet, it takes 20 years to build a reputation and 5 minutes to ruin it. Ever wonder why bad news travels faster than a bush fire released upon an Australian forest? Well, it is man’s nature to jump on the exceptional and exaggerate it further. Ensure that your business benefits from this streak in man positively, because Rome may not have been built in a day, it may take a day to turn it into desolate rubble. If you do not want your business to be a shadow of itself, represent your brand image well to your patrons by investing in your customer service team. Image is everything.
INCREASE IN PURCHASE AND PATRONAGE
Existing customers are more likely to patronize you more than new customers. Because they see that your brand can be trusted with their needs and will go ahead to invest more of their resources in your business. The probability of selling to a new customer is between 5 to 20 percent while selling to an existing customer is between 60 to 70 percent. Apparently, customers value been appreciated for spending their hard-earned money on a certain business and will spend more if one experience convinces them that they are valued.
REFERRALS
It is a well-known fact that happy customers are invaluable, as a happy customer will naturally want to share this happiness with friends, family members and colleagues. We are very grateful for all the referrals for bouncy castle hire in Wolverhampton, Sutton Coldfield, Lichfield, Dudley & Surrounding areas. If a customer can trust your brand they will most likely do the honours of referring their close allies to your business. This will cost you nothing but will yield a lot of profits. It is only natural for a person to trust what a friend says about a product than what the marketer says about it. So your customer service is the key to unlocking the benefits of great referrals.
COMPETITIVE ADVANTAGE
The business space is riddled with cut-throat competition and staying ahead requires deliberate efforts. Investing in customer service gives you an edge over your competitors, which is why we stand out because we understand that the key to being the best lies in the hands of each of our customers and we strive to keep them happy. While profit is the main aim for business generally, customer satisfaction is our main aim. It is this same creed that drove corporate bellwethers like Apple, Amazon, Google and a few others to the top of the corporate chain.
REDUCTION OF OVERALL PROBLEMS
Treating your customers like royalty will reduce problems largely associated with business. Legal issues leading the pack of problems that many businesses have to deal with in this era of social ‘wokeness.’ If your customers are satisfied it gives you a cleaner slate and lessens the risk of running into problems that may be fatal to your business. In all our years of service, our underlying focus is to maintain the peace we enjoy with our customers which in turn leads to a healthy business atmosphere.
IMPROVEMENT OF EMPLOYEE TURN OVER
Ever wondered why many businesses find it hard to get the best out of their employees or even find it hard to maintain them? When employees see that you treat your customers shabbily this will reflect on them and will make it easy for them to become sloppy. Because the way you treat your customers shows that you either value your business or not. An employer must make the employee feel like part of a working and happy team.
CREATES OPPORTUNITIES
Great customer service paves the way to collaborations, partnerships and great opportunities. A company that treats the customers well will invariably grow thereby attracting other businesses to jump on the happy train.
BRAND LONGEVITY
The customer is the lifeblood of any company and their patronage means that your business will stay in the game for longer than a company that focuses more on profit than keeping the customers happy. Today, reportedly only four out of every 100 businesses last through until the 10-year mark. This alarming failure rate doesn’t have to apply to you if you always remember that the customer is king.
A business is only as good as what the customer says, therefore keeping the customer happy and satisfied should rank high on the list of the company’s priorities. Our customers will gladly give the verdict that we are the best at not just selling our services but also at keeping our customers satisfied from one bounce to the other.
