In today’s day and age, with the proliferation of apps of every kind, the first challenge is actually survival through the initial months of launch, leave alone growing or expanding th… Read More
We all aspire for the good things in life and rightly so. Who doesn’t want an iPhone X or an iPad Pro or that fancy motorbike? But then, we look at our bank balance and quickly change… Read More
It is indeed interesting to trace how marketplaces evolved over the centuries. Many eons ago, even before the advent of any form of money or currency, people traded with goods, through what… Read More
Imagine being on a battleground, pinning the person in front of you and being ahead of the crowd. And then, suddenly you are stabbed in the back and lay flat staring into the sky. Getting ba… Read More
Who doesn’t love the word ‘sale’? The entire year revolves around the concept of the sale period. The pleasure and satisfaction of buying a product at a price lower than it… Read More
Marketing gurus would certainly call it suicidal! Because classic marketing theory suggests that a new brand must first be made to stand firmly on its two feet, before it can give birth to o… Read More
In today’s fiercely competitive world, every brand worth its salt, goes to great lengths, to retain its customers on an on-going basis, thereby building loyalty and an assurance of reg… Read More
In this fast-paced world, we often forget how to relax and have some fun. Our lives are robotic to a large extent and we seem to settle quickly into a routine. On that note, perhaps the vers… Read More
Of all the months in the calendar, March is perhaps the most hardworking month of the year. Every business worth its salt, pushes its employees to stretch to breaking points to achieve targe… Read More
When things cannot be explained or don’t go our way, the normal tendency is to apportion blame or find some excuse or simply discard it as useless. But we’re quick to praise some… Read More
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