Moving into Cloud territory isn’t about getting a rapid return on investment (ROI), but about giving your company a competitive edge, like speeding up your time to market. ROI-fixated decision makers are missing the point of cloud apps and cloud computing in general, experts say. Just a few years ago, IT leaders would make feature-by-feature comparisons to see if outsourcing fared better financially. Today, CIOs are on much better terms with cloud technology. The new mindset is “if it gets us to market a lot faster, green-light it!”

A good example of the core-business-first mentality is upgrading your communication channels. Legacy systems are not just expensive to maintain, they are detrimental to operations because they lack versatility, scalability and, in some cases, security. In today’s competitive landscape, few businesses can afford to keep their hands clean of technology. Moving communication and collaboration channels to the cloud poses benefits that are easier to quantify through gains like market-share and customer satisfaction – things that don’t translate into ROI immediately, but eventually.

One-app-fits-all

Cloud apps are another good example. Instead of installing and patching software all the time, why not go with a SaaS (Software as a Service) solution whose vendor is infinitely more qualified to add or remove features, fix bugs, ensure reliability of service and security, etc.? This way, you can focus on core competency instead of infrastructure hassles.

Hubgets fits the bill. It does does voice, video, direct messaging, file sharing and virtual meetings, all from a single focal point – your desktop. The data routed through the app stays in the cloud and is made instantly available to the relevant teams and team members. It makes file cabinets irrelevant like cell phones rendered the rotary dial obsolete. Instead of using a separate app for each task, why not use one that does it all at once? You don’t even have to install anything. No maintenance, no infrastructure, no nitty gritty. And we are (secretly) working on a stat counter to assess user performance, which will help determine some of the costs and the gains. After all, we can’t completely ignore ROI either

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