Design trends come and go, but the fundamentals of trade show marketing remain the same. Oftentimes, some of the most important aspects of trade show Booth design are overlooked because exciting new technology and design fads hog the spotlight.

So forget the bells and whistles for a moment. Below you will find four key features that must be considered in order for an Exhibit to be successful.

1. Appropriate lighting. Use lighting to strategically illuminate key aspects of your trade show booth designs. Utilize various colors and intensities in order to customize even your most basic exhibit rentals. Lighting is a feature that is often overlooked when designing custom exhibits, but when used correctly, it is one of the most dramatic ways to add visual appeal and depth.
2. Appropriate flooring. Unfortunately, when attempting to create a unified aesthetic, many exhibit design services overlook the floor. While it may not seem as important as proper lighting or eye-catching signage, the floor can bring the whole exhibit together, more fully defining the trade show booth space. Trade show hall floors are typically concrete or tile, which may clash with the ambiance your brand is going for. To tie it all together, cover the floor with a more appropriate material.
3. Individuality. The average U.S. trade show visitor spends about nine and a half hours viewing exhibits. After a while, some booths may start to blend together and the majority will be forgotten by the end of the day. To differentiate your brand from your competitors, create a custom exhibit that reflects your individuality. Forget about the latest design trends; think outside of the box and strive to give your audience a totally unique experience. Quality exhibit design services will offer insight into ways you can make your booth stand out from the crowd.
4. Consistent messaging. When visitors approach your booth, they should be able to immediately understand who you are and what you can offer. This is the ultimate goal of trade show marketing. The only way to accomplish this goal is by delivering a clear and consistent message through your exhibit’s graphics, printed materials, staff, and overall atmosphere. Every aspect of your trade show booth should by in-sync with your company’s brand in all other marketing materials.

When you are preparing for your next trade show, make sure that you have all four of these features covered. Trade show marketing offers the opportunity to reach hundreds of new clients, so it is important to make the most out of every event.