One of the first things to keep in mind about  digital  signage  is that it is one of  the most important trends in the field of  retail .  The screens Interactive not only are acquiring protagonism growing in any commercial establishment:  also are contributing to estre char the link between the brand and its customers. But what exactly is Digital signage? What is the relationship between this concept and LED screens? We’ll tell you then. 

What does digital signage consist of?

When we talk about  digital s signage  ( in Castilian, digital signage ) we refer to  a device digital display allowing  issuing  m messages in  shops and malls by  advertising screens . As a result, the content s programming can be modified according to the needs of the company and d the time of the day or the month we meet with the aim of prioritizing the sale of a certain product or service over others.   

This is when another term comes into play:  smart signage or smart signage, which is to digital signage what smartphones are to mobile telephony. Besides broadcasting content comprises other variables that allows n optimize the effectiveness of the content. Among them, the following stand out. 

•             G emend data

•             The adequacy of the content broadcast to the context

•             Personalization 

•             A DAPTATION to the geographical area or the time of day, month or year

•             G emend of l inventory and sales 

In short, the objective of smart signage is to adapt the content to the characteristics of each business, in order to provide the best possible performance. To help you with this task, see our tips for creating content for LED screens here.  

Types of screens for digital signage

We have recalled the need to adapt ad hoc content   to make it even more effective. However, this is not enough: to get the most out of digital signage, you also have to know how to choose the most suitable screen in each case.  

Although it may seem obvious, or all screens are equal: business has its type screen (or screens) more suitable. Among the most common are those listed below.

Outdoor displays for advertising

Both on our blog and on the rest of our website, you will find a large number of references to outdoor advertising screens. This claim attracts the attention of passers-by, encouraging them to visit a certain commercial space or store. Something that is especially important in large cities, where advertising claims abound. In order for them to carry out their function correctly, it is essential that they allow  the contents to be viewed correctly even in full  sunlight , something that is achieved with quality LED screens that offer  anti-vandal protection  and are resistant to rain and weather conditions  of the lu gar, without ignoring  sudden changes in temperature. 

In some cases, as with calls Smartcities or smart cities, the screens can have an informative function, the release details such as temperature, weather forecast, news of today, the cultural agenda, the traffic situation, etc. Also, when it comes to giant LED screens, they can be used to carry out outdoor cinema passes, be used as video scoreboards in stadiums and sporting events, etc. 

Indoor advertising screens

The  p antallas indoor advertising  is a good ally  to  publicize offers and promotions Any – uier commercial establishment . These monitors can be placed both in the showcase and inside the store, which helps the visitor make a purchase decision more quickly. In the case of hospitals and medical centers, they can be placed in waiting rooms, in order to provide practical information or entertainment to patients and their companions.

PoE displays

PoE displays   (acronyms for power over Ethernet) are small displays (around 10 inches), usually tactile and powered directly by RJ45 network jacks. However, when buying a screen for advertising , it is useful to note  that touch screens  have a higher maintenance cost  to that of  the screens  LED , as they often suffer more breakdowns due to constant manipulation. All this without forgetting that they require constant cleaning for hygiene reasons, something that many businesses are taking extreme as a result of the outbreak of the new coronavirus COVID-19.

Digital signage technologies

After seeing the different types of screens for digital signage, it is time to talk about the functionalities or technical capabilities that each one will have. Here we summarize what are the most frequent digital signage technologies. 

•             LCD screens or liquid crystal display.  E sta techno logy digital display is the one found on all screens available on the market.

•             LED screens. Although we explain what LED is in several sections on our website, it is worth remembering that this is the acronym for the English expression for light-emitting diode, that is, light-emitting diode. Inside, there are semiconductors that, being traversed   by a DC voltage,  make diodes emits n light in what is known  as electroluminescence.  Aapplied to an LCD screen, this lighting system allows to  obtain a superior image quality . Hence, it is widely used in advertising, also bearing in mind that its cost   it is significantly less than that of traditional neons.  

•             Touchscreens. Said  in the previous point, promote user interaction inside the store, while having as  big  drawback its  costly maintenance and hygiene measures they need. In Addition, since almost everyone has this type of device, is it a mobile phone or a tablet, the impact will always is less than with other digital signage screens.  

•             Mirror display or mirror screens.  It consists of a single optical glass (lens) display technology that helps improve image quality.  

Digital signage content management

Manage a fleet of screens digital signage also includes the management of l content. In relation to this aspect, it is necessary to underline the aspects that we indicate here.

•             Player is image, integrated s or not. Like a computer, an advertising screen needs a player, consisting of software that will manage the emission of texts and images, be they photographs or videos. This can be integrated directly on the screen, to manage this information locally, or it can have an additional external player. In the case of LED visual screens, the player is already integrated.   

•             Current inaction remote content.  It is  one of the functionalities  of the  digital signage software  ,  which allows you to  centrally manage, through a connection of the  RJ45 type and  another of Wife, the entire network of digital signage screens and what  is issued in them. Thus, it is not necessary to update each screen of the device, one by one, which saves time and resources.

•             Content server.  E This is the place where all the files are stored that will be distributed: images, videos, text, dynamic information and data, sounds…

•             Soluc ion dynamic display.  Is  the  software  that  allows  manages r content in real time, to  not have a single video being broadcast  in  loop .  For Visual Led, our LED screens offer the ability to create content to any person without prior technical knowledge. We have online courses where we teach you how  to get the most out  of the  content  software on your LED screen. In addition, we also have a  team of  advertising creatives,  who will be able to generate personalized and high-impact content.

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