When business magnate Elon Musk offered to purchase Twitter in April 2022, many thought it was a late April Fool’s joke. Unfortunately, this was not the case. Several months and a brie… Read More

Quick question: what skill is the most crucial indicator of success in search engine optimization?  You might think it’s critical thinking, that you need an analytical mind and… Read More

We’ve all met at least one search engine optimization (SEO) snake oil salesman. You know the type.  Grandiose and sweeping promises. Language bogged down with so much jargon it… Read More

A sales funnel—also known as a conversion funnel or a marketing funnel—is basically a visual representation of the different stages a prospect goes through before converting. Wit… Read More

There was a time when search engine optimization(SEO) was all about gaming the algorithm. A time when keyword density and backlinks were the exclusive determining factors in where one appear… Read More

To say that search engine optimization (SEO) has changed a great deal over the past several years would be putting it lightly.  Today’s SEO landscape is nearly unrecognizable comp… Read More

There’s a lot of misinformation floating around the search engine optimization (SEO) sector. Perhaps it’s because SEO scammers directly benefit from this lack of understanding. O… Read More

A lot of people forget that search engine optimization isn’t simply a matter of finding the right keywords and selecting the right topics. It’s about more than meta descriptions… Read More

How to Ensure Your Website Resonates In many ways, content creation is as much a passion as it is a career. The desire to create and express ourselves is a fundamental part of what makes… Read More

Officially added as a ranking factor in 2021, Largest Contentful Paint (LCP) is one of Google’s Core Web Vitals — the metrics by which the search engine measures user experience… Read More

Or is it Time to Move to Greener Pastures?  Facebook has had a bit of a rough year.  The Facebook Papers first released by The Wall Street Journal (and recently made public b… Read More

Who are your customers? Why are they your customers? What do you offer that your competitors do not?  More importantly, what sort of content is your audience interested in? What do t… Read More

When someone mentions search engine optimization (SEO), what’s the first thing you think about? Chances are good that if you’re like most people, it’s Google — or rat… Read More

If a picture is worth a thousand words, then a video is worth ten times that. Modern audiences are intensely visual. It’s not surprising, then, that the streaming video market has grow… Read More

Some people can turn creativity on and off like a faucet, accessing an endless well of inspiration and imagination with ease. We’d be lying if we said we weren’t at least a littl… Read More

To say that we’re living in a time of great cultural upheaval would be putting it lightly. From the coronavirus pandemic to the civil unrest surrounding George Floyd’s death, the… Read More

At this moment in time, no one is entirely certain when the coronavirus pandemic will end. Even as some regions look to reopen, businesses and people alike are still struggling with the isol… Read More

Owing at least in part to the coronavirus pandemic, mental health is at the fore of everyone’s minds. It’s no secret that people are struggling right now. We are stressed, fearfu… Read More

Marketing and politics can no longer be kept separate from one another. Maybe they never could. Either way, brands have woken up to the fact that modern consumers desire more than simply a p… Read More

Most businesses are impacted by changing seasons. People are less likely to buy products such as sunscreen during winter, for instance. There likely won’t be much interest in Christmas… Read More

In case you haven’t already heard of it, pay per click advertising is an ad model where a business only pays if a customer clicks on one of their ads. It’s most popularly known t… Read More

Authenticity is a critical driver of modern marketing.  When a brand makes an effort to be transparent in everything it does, people notice. They appreciate a business that they feel… Read More

The coronavirus has changed the world in unprecedented ways. Schools have closed. Graduation ceremonies are canceled. Hundreds of thousands of people have lost their jobs, homes, and even lo… Read More

Small boxes of text that appear at the top of the search engine results page, featured snippets are an effort by Google to provide users with a clear, concise answer to their questions &ndas&hell…Read More

Social media is the most powerful marketing tool in your arsenal. With minimal investment, it allows you to better understand your audience, promote your business and brand, and engage with… Read More

With so much information freely available online, modern patients are more educated than they’ve ever been.  Many no longer feel the need to visit a hospital, urgent care center… Read More

No one could have predicted this. In just a few short months, the coronavirus has changed society. Distributed work and delivery services have never been more important, and all over the… Read More

Infinite scroll and search engine optimization don’t play nice together. Given that infinitely-scrolling websites aren’t exactly a new thing on the web, that’s something we… Read More

Generally, search engine optimization is largely location-agnostic. It’s about creating compelling content, targeting the right keywords, and increasing the scope and reach of your bra… Read More

The Uniform Resource Locator (URL), is one of the most common yet most frequently-misunderstood elements of a website. It’s also been an integral part of the Internet more or less sinc… Read More

If there’s one constant in the world of search engine optimization (SEO), it’s that people love throwing out predictions that it’s dead (or at least dying). It&rsquo&hell…Read More

They say a picture is worth a thousand words. When it comes to content marketing, we’d argue that it’s worth even more. A good header image is arguably imperative for the creatio… Read More

In an effort to compete with platforms like Amazon and eBay, crafting ecommerce site Etsy rolled out a new advertising policy. Known as Offsite Ads, it was billed as a risk-free way for merc… Read More

The right message delivered to the right person in the right place at the right time can make all the difference in the world. That’s the idea behind proximity marketing, which is func… Read More

Animated GIFS have been a part of Internet culture for years. They’re a quick, effective way to convey emotion on social media. They’re entertaining, they’re easy to digest… Read More

Popup ads are awful.  They’re intrusive and frustrating, interrupting your browsing experience to shove spam in your face. They’re so reviled that their original creator, Et… Read More

In January, Google announced that version 80 of Chrome, which launched in early February, would start blocking website push notifications. For users who consistently block these notification… Read More

No tracking, targeted advertising, or personal profiling. No search history, and no sharing of user data with advertisers. Unbiased results, untainted by sponsored entries. Encryption and ti… Read More

A lot of people look at search engine optimization (SEO) as some sort of holy grail. They operate on the mistaken belief that if they can only master the sacred art of SEO, their website wil… Read More

Per Statista, in 2019 mobile devices accounted for about 51 percent of total web page views worldwide.  What that means for you is that if your website isn’t optimized to be viewe… Read More

Artificial intelligence (AI) and machine learning are changing the face of search engine optimization and search engine marketing (SEO). That’s the prevailing narrative, anyway. … Read More

December was quite the month.  Before the month even fully kicked off, we were treated to what was the worst television spot of the holiday season, if not the entire year. The culprit?… Read More

It’s no secret that just as with Google, YouTube’s algorithms are a closely-guarded secret. Unfortunately, it also seems to be no secret that compared to Google, YouTube seems in… Read More

Although it’s currently the world’s most popular video hosting site, YouTube is anything but perfect. Over the past year, we’ve seen a constant string of blunders from the… Read More

Facebook is no stranger to controversy. From the Cambridge Analytica scandal to numerous revelations regarding abuse and misappropriation of user data,  it seems as though the social ne… Read More

A lot of people look at search engine optimization as this arcane, unknowable craft. It really isn’t. It’s just in the best interests of some people to make you think it is.&nbsp&hell…Read More

In August, telecommunications company Verizon sold social network and microblogging site Tumblr to WordPress owner Automattic for approximately $3 million. It was, many publications noted, a… Read More

Have you heard of the Streisand Effect?  If not, we’ll start the piece off with a bit of a history lesson, courtesy of the Economist. In 2003, singer and actress Barbara Streis… Read More

People like to talk a lot about the importance of consistent branding without saying how.  It’s obvious that it’s important for a brand to maintain a cohesive personality ac… Read More

Much of the marketing that takes place on social media is Business to Consumer (B2C). But Business to Business (B2B) is every bit as prevalent – and every bit as important. Today, we&r&hell…Read More

Generally speaking, the best advice one will hear about multi-level marketing (MLM) is “don’t.”  While it’s certainly possible to make a life for yourself… Read More

Be unique.  That’s one of the first pieces of advice you’ll receive where content is concerned. Unique, compelling content is how you stand out from the crowd. It’s… Read More

People are having fun without you.   That pervasive idea lies at the core of Fear of Missing Out – or FOMO, as it’s more commonly called. Apprehension at being left… Read More

As you already know, content is king. All things being equal, a business with a steady stream of fresh content will inevitably outperform a business that generates no content at all.&nbsp&hell…Read More

By now, we’re going to assume you’ve had the basics of eCommerce search engine optimization drilled into you.  You understand the importance of high-quality product p… Read More

It’s common knowledge that Google jealously guards the inner workings of its search engine. While search engine optimization experts and marketing professionals can make educated judge… Read More

Search engine optimization (SEO) is a surprisingly complex discipline. The ways it has evolved  in just the past few years alone are staggering. How can anyone be expected to keep up?&n&hell…Read More

An unmarried CEO with a six-figure salary. A recently-arrived immigrant who’s still getting on their feet. A stay-at-home dad whose wife is the primary breadwinner for their family. A… Read More

What does it mean to be a parent? What comes to mind when you picture a mother or father?  Depending on who you ask, you’ll receive a wildly different answer.  A si… Read More

There’s no shortage of search engine optimization tools and platforms on the web, both premium and free. The range of choices available to you is actually a bit dizzying, particularly… Read More

At one point, being a freelance artist was basically a recipe for starvation. Art wasn’t something you did for the money, and with a few rare exceptions, most creative professionals co… Read More

People don’t trust marketers anymore, and I can’t say I blame them.   From manipulative marketing campaigns to rampant spyware, the reputation of marketing firms and… Read More

Before social media, before Google, before smartphones and tablets, there were search engines. But they’re not the search engines we know today. They were a lot simpler, a lot… Read More

All advertising is marketing, but not all marketing is advertising. Confused? You aren’t the only one. To say that the difference between advertising and marketing is nebulous w… Read More

A young person wakes up, snaps a few selfies, and spends some time editing before posting one to Instagram. A businesswoman shares her thoughts on a recent merger via Twitter and her comment… Read More

Ah, tax season. Everyone’s (least) favorite time of year. A time when we all must begrudgingly review our finances to determine how much of our money goes into the pockets of the gover… Read More

The only real constant in the search engine optimization space is that it’s constantly evolving. Keywords used to be the be-all and end-all of where a website placed on the SER… Read More

A young woman is looking for a nice place to take her boyfriend for their anniversary dinner. She opens up Google and enters the search term “best restaurants in Hudson Florida.”… Read More

A lot of people use the terms ‘marketing’ and ‘advertising’ interchangeably. That’s understandable, to some extent. On the surface, marketing and advertising ap… Read More

Quick question: what’s the most valuable commodity in marketing? It’s not money, nor is it knowledge. It’s not customer loyalty or brand awareness. It’s time … Read More

Affiliate marketing – where one business pays commission to someone else to promote its products – is an excellent way to generate both traffic and revenue for your brand. Not on… Read More

Looking to build a website for your business? Good call. These days, every business needs an established digital presence to succeed. Thing is, you’re not a web design expert, n… Read More

There are plenty of arguments in favor of hosting your website in another country. Saving money. Enjoying more permissive Internet laws. Reaching customers your business might otherwise be u… Read More

Looking to get started with your WordPress site? Chances are, your first step will be to find web hosting. Unfortunately, that’s easier said than done – especially if you’r… Read More

In any field, there will be unscrupulous people who use underhanded tactics to get ahead. The web is no different, especially where search engine optimization is concerned. There exists a to… Read More

Search engine optimization used to be a numbers game. For those of us who can remember them, those were dark times. There was no shortage of underhanded, spammy webmasters who sought to game… Read More

Search engine optimization has evolved. While keyword research and on-page SEO are still important in terms of how a website will rank, they’re no longer the only things that matter. H… Read More

Hey there, folks! Today we’re going to talk about Metadata. For the uninitiated, that’s just a fancy way of saying we’re going to talk about data which is focused on other… Read More

Here’s one tip about SEO, content marketing, and social media. None of it matters if you don’t have a quality product and great customer service. If you have those elements in pl… Read More

Last week, we wrote about how Google is taking legal action against SEO firm Local Lighthouse. Amidst the claims leveled against the company is that it guaranteed customers placement on… Read More

As most people who know a thing or two about SEO have steadfastly maintained, there’s no such thing as guaranteed rankings, or perfect, ironclad SEO. Now, at long last, we’ve bee… Read More

Sadly, this roundup comes alongside the end of summer. With colder months ahead, you’ll have plenty of time to catch up on your industry reading. This month we included articles lookin… Read More

By now, you’ve likely heard the news – after all, everyone’s been talking about it. Google’s been bitten by the reorganization bug and announced that it will operate… Read More

Although traditional search engine optimization doesn’t hold quite the same weight as it used to, that doesn’t mean it’s not worthwhile to school yourself in a few of the t… Read More

Turns out Google’s in the market for an SEO Manager. Apparently, the company’s product pages – search aside, of course – don’t actually have the best SEO in the… Read More

Panda 4.2 has arrived. Unsurprisingly, the Internet is still here. In case that doesn’t convince you, we found some posts that look at the impact of Google’s most recent update… Read More

You’ve probably been told on a few occasions that social media’s a pretty important component of content marketing – that social SEO is something that you as a content crea… Read More