The recent NAR settlements were necessary for protecting consumers and promoting transparency.  Consumer protection and transparency are key aspects for any thriving market or system… Read More

Why Google Local Services Ads Reign Supreme: A Cost-Effective Gem for Local Businesses In today’s hyper-competitive digital landscape, local service businesses (LSBs) face a constan… Read More

Rate lock is losing its grip on homeowners  Twenty-one percent of homeowners surveyed by Zillow are considering selling, up from 15% one year ago. Monthly mortgage payments, down $143 f… Read More

In the ever-evolving world of digital marketing, understanding the pivotal role of backlinks in SEO is like uncovering a hidden treasure in the vast ocean of website optimization. Imagine a… Read More

First…Why Do Personas Help In Website Design Anytime a new website is built, for it to be successful, you must first figure out what the goal of the website is. Some websites are desi… Read More

Tableau, TIBCO Data Science, IBM, and Sisense stand out as some of the top predictive analytics software available. It’s essential to review their features, pricing, advantages, and d… Read More

One or Two Phono Preamplifiers? The Musical Surroundings Phonomena III, priced at $1,200, is the latest in a series of well-received phono stages designed by Michael Yee in California. Th… Read More

With the internet being so centralized to everything we do today, its understandable that many business owners understand that having their website found on the internet is critical for succ… Read More

Let’s dive into some major ripples in the real estate world that Realtors need to be up to speed on. Shockwaves hit the industry as Kenny Parcell decided to pack up his role as NAR… Read More

How can CTOs increase their value as executive leadership while providing tangible results and ROI?  Managed Services has been gaining a larger percentage of the workforce at the CTO l… Read More

Steady demand is keeping the heat turned up, but early signs point to a late-summer seasonal cooldown  Houses are spending more time on the market than in the spring, but still half as… Read More

OpenAI, a leading artificial intelligence research lab, published a new tutorial on using its GPT-4 and Whisper models to automate the transcription and summarization of meeting minutes.&nb&helli…Read More

Real estate investors looking to secure debt could face significant challenges due to today’s market conditions. Bank failures and rising interest rates have led to a tighter lending… Read More

SEO Basics With all of the technical SEO, keyword research, content marketing and backlinks needed today for ranking your website on page one of Google, many people forget some of the most b… Read More

Professional Real Estate Photography Back in another lifetime, when I worked for a very large, independent real estate broker, I was tasked with improving the Sales Rate of our listings whil… Read More

Real Estate Marketing Basics–Touching Your Sphere As real estate agents, we all know how important it is to stay visible to our sphere of influence.  In the old days, that meant b… Read More

The WRONG Way to Use Digital Marketing for Real Estate I see a ton of real-estate technology offerings that claim to offer some sort of benefit by using your listing data and putting it on t… Read More

Real Estate Search Engine Optimization – More than the sum of its parts Real Estate SEO has many of the aspects of Search Engine Optimization in any other industry but has some unique… Read More

Homeowners are holding off on listing their homes.  This has added to the lack of inventory.  Anytime you have a lack of inventory and consistent demand, prices go UP. But the tide… Read More

Press Release: Audio Research purchased by AR Tube Audio Corporation, a privately ownedDelaware Corporation. Minneapolis, Minnesota (June 20, 2023) Audio Research Corporation was acqui… Read More

Investing in a real estate franchise can be a smart choice for aspiring entrepreneurs who want to avoid starting a business from scratch. When you purchase a franchise, you are essentially b… Read More

Dean Cacioppo recently reviewed the new Hana Umami Blue MC Cartridge ($2,500) for Michael Fremer’s Tracking Angle. The cartridge was initially heard at Axpona 2023 and has been under… Read More

DEAN SAYS . . . ____________________________________________________ At the end of the day, acquiring real-estate leads is not the challenge. That can be done in a variety of ways. What sets… Read More

Wow, what an incredible year 2022 turned out to be! It’s natural to be curious about the effects of such a remarkable year on the real estate landscape in 2023, especially considering… Read More

The tiny house (also called tiny home, mini house, or small house) movement is all about downsizing your lifestyle so you can live a more fulfilling life without accumulating large debt… Read More

Fishing is one of America’s great past times. Being basically surrounded by water and having numerous lakes, rivers, and streams throughout the county means that you don’t have t… Read More

What is the deal with statewide MLSs? Statewide MLS Do statewide MLS’s exist?  How can you search all of the available listed properties in a particular state? How many MLSs are t… Read More

Why Would My Website Rank Differently On Different Computers? I speak to people all of the time who say they are currently on the first page of Google for a particular search term.  Whe… Read More

Are you considering starting your own local service business, but don’t know where to start? The first thing you need to decide is what kind of business to start. Each type of business… Read More

Do meta keywords matter for SEO? Not anymore. It has been years since meta keywords were looked at by any search engine. What is entered as meta keywords on a web page has no effect at al… Read More

Facebook’s Data Debacle Drive Digital Marketers to SEO Before Facebook was a dominate force on the internet, there was the Google Search.  Not to say that today, people do not use… Read More

Buying a home is a significant milestone that many people aspire to achieve. Owning a home comes with great benefits, including financial stability, security, and a place to call your own. H… Read More

The name Edward Snowden, a former employee of the National Security Agency, is probably familiar to you. ITV’s new documentary series Secrets of the Spies will cover the details ass… Read More

Memphis is home to a variety of farmers’ markets that offer locally-grown produce, artisan crafts, and prepared foods. From the lively Downtown Memphis Farmer’s Market to the coz… Read More

Mardi Gras: Mardi, French for “Tuesday”, and Gras French for “fat”, literally translates to “Fat Tuesday”. This is a celebration that marks the end of the… Read More

Whether you’re looking for a small town with a big personality or a place to get away and relax, Louisiana is full of options. Each offers its own unique blend of history, culture, and… Read More

These programs were once rare, but the growing addiction crisis and strong advocacy have resulted in a tenfold rise in student recovery programs on campus. Christina Farfield, a former un… Read More

Rent is rising due to a lack of inventory, economic uncertainty, and migration. Here are some things renters can do in order to make their next lease less stressful financially. Rent is o… Read More

COVID-19’s contact restrictions and lockdowns caused social media to explode. Millions of people turned to Facebook, TikTok, and Twitter to escape isolation, anxiety, despair, and hope… Read More

Using Custom Cartoons in your Real Esate Marketing Saying it with a smile. Making the message memorable.  Studies show that adding a touch of humor to even the driest material can aid i… Read More

Is it a hotel or a vacation rental? This is a common question if you have ever vacationed with family or friends in the past decade. If you are like many travelers, you might have traded the… Read More

There are many fun and unique festivals and other events held in the Savannah area each year. That is one of the things that locals (and visitors) love about Savannah. The Savannah Film Fest… Read More

For the past 40 years, Americans have voted Mexico as the #1 place to retire or live the life that truly matters. The country is home to at least 1 million Americans and as many as 2,000… Read More

One of the biggest benefits of using a real estate agent has long been their access to the Multiple Listing Service (MLS®), marketing databases set up and maintained by groups of coopera… Read More

You’ll gain a ton of real-world, practical knowledge from your broker and coach once you start working as a real estate agent, such as should you participate in a statewide MLS or your… Read More

SPEAKERS BETTER THAN BOSE  We all know it.  We get suckered every day by marketing.  Whether it’s the difference between two distilled bottled waters or the local SEO th… Read More

What Every Parent Wants To Know About Fortnite Today’s generation of kids is unique from all the ones before them. They are native inhabitants of technology. They have never known a… Read More

As a webmaster we get used to Google making changes. But, you never know what you might run into down the line. Recent changes to Recipes pages seems to have had some effect on other pages a… Read More

HEADPHONES BETTER THAN BEATS  Let’s face it; we’re all suckers for a good marketing campaign. The Beats by Dre headphones are a great example of a mediocre product finding… Read More

SEO Consulting can be very challenging for any REALTOR.  Search Engine Optimization is the art of having your website be found using the search terms that you want.  The chall… Read More

Zillow Announces They Are Buying Homes Yes, you heard that right…Zillow will now be buying and selling homes.  Similar to the process currently in place with online home purchas… Read More

What is it and why is it dying? Real Estate Lead Generation Leveraging Facebook to generate seller leads for real estate For years now, we have been working on providing holistic real estate… Read More

DEAN Knows has partnered with IDX Broker To Waive Your IDX Setup Fee DEAN Knows has been working with RETS feeds and implementing IDX and VOW to real estate websites for years.  Now, we… Read More

SEO Case Study We have wanted to complete an SEO case study for a while now…document every step in ranking a real estate website.  We have recently come across the perfect c… Read More

Google Sets July Deadline for HTTPS We are right around the corner from Google implementing a major change on what websites people visit. In July, if your website doesn’t have a secur… Read More

Ranking a Real Estate Website There are many ways to drive traffic to a real estate website.  You can run Pay Per Click Ads, you can run Facebook Ads, you can blog and syndicate and alm… Read More

Real Estate Websites – The Problems and the Fix DEAN Knows has been involved in Real Estate Websites since before many people were online at all.  We were involved in putting Real… Read More

Real Estate Websites and SEO There are many Real Estate Website Companies and the vast majority of them claim to include SEO.  The claim is usually that the site will be SEO Optimized… Read More

How To Use Social Syndication For SEO For some time now google and other search engines have been using social signals to determine SERPs.  For those of you not familiar,  SERPs s… Read More

In the Beginning It wasn’t all that long ago that Real Estate Listings weren’t available online—at least not as abundantly as they are today. In the beginning, large, forwa… Read More

Exactly What Is a SEO Site Audit? An SEO Audit is the process of reviewing your website to insure that it will perform well in search results. Any good SEO Tool will review the website again… Read More

The Ultimate Guide to Real Estate Lead Generation The field of real estate has experienced very dramatic changes over the past decade. In July of 2004, housing prices were on the rise and th… Read More

Real Estate SEO Best Practices Real Estate SEO can be a more challenging than many other SEO verticals.  There are many challenges with real estate websites, but by the same token, if y… Read More

SEO Keywords For Real Estate Keywords for real estate SEO should be an easy task.  You would think real estate keywords would be simple because there are specific search … Read More

Absorption Rate Real Estate The use of absorption rate in real estate is critical to understanding supply and demand.  How quickly new properties are listed and the time it takes for th… Read More

Website Development and SEO There are many Website Development Companies and the vast majority of them claim to provide Search Engine Optimization Services.  That makes perfect sense… Read More

Your domain’s age is a critical factor in the way that Google ranks your site. Most people are aware that the older their domain, the better chance they have of moving up in the search… Read More

Staying as high as possible on search engine results based on specific keywords is seen as the ultimate prize in search engine optimization. However, over the past few years, Google (one of… Read More

What Does It Take To Be a Real Estate SEO Expert? Many people and companies claim to be experts in real estate SEO.  Truth is most website designers, regardless of real estate or not, d… Read More

The Importance of Link Building in SEO Marketing Campaigns Search Engine Optimization is still essential for new and existing websites and Link Building is essential for that success. In fa… Read More

SEO Basics Top 5 SEO Techniques to Drive Traffic SEO BASICS – Learn the Top 5 SEO Techniques to Drive Traffic to your website. These are the foundation of all Search Engine Optimizatio… Read More

Domain SEO Metrics Explained! If you have ever looked at the Domain Metrics for your website or the back-links that refer to your website—your eyes most likely glazed over seeing abbr… Read More

Why Your Website Is Worthless Without SEO Without gas, your favorite truck couldn’t leave the driveway. And without wings, your private jet couldn’t fly. Simply put, without vit… Read More

Facebook Ads – How to Create a Successful Ad Yourself We all know that Facebook Ads are all the rage for an affordable, effective digital marketing campaign. In this article, we will… Read More

What the Hell Is Local SEO Anyway? SEO Services continue to soar in global popularity because of the tremendous return on investment it provides. Having your business come up on page one of… Read More

The Importance of Mobile Friendly Websites Google is the worlds largest and most popular search engine. As part of its recent updates and changes to its algorithms, all websites must contai… Read More

Tired of Spending Your Money With Zillow? There Are Other Marketing Options! Are you a real estate agent or broker that advertises with Zillow?  If you are, even if you are receiving an… Read More

LinkedIn Basics LinkedIn is a business-oriented social networking site. LinkedIn was launched in May of 2003, and it is mainly used for professional networking.  In 2006, Li… Read More

Could this Be the End of IDX? For some time now, The Realty Alliance has been working on a project called Project Upstream. There has been much speculation on what Project Upstream is… Read More

Keyword Research – What You Need To Know The very first step in any SEO Marketing Campaign doing a substantial amount of Keyword Research.  Keyword Research is looking deeply at… Read More

On-page SEO vs Link Building Search engine optimization can be categorized in two flavors: On-page SEO and Offsite SEO. Basically, On-page SEO entails ensuring that your website pages, tags… Read More

DEAN Knows brings all of the pieces of Digital Online Marketing together in a powerful synergy. Creating Online Marketing Systems with a holistic approach, customized for your business. S… Read More

How To Choose An SEO Company Search Engine Optimization (SEO) is just the start of the whole online marketing strategy of a company. SEO plays a critical part in a holistic Digital Marketing… Read More

Have you ever wondered how after you visit a website, you later see advertisements for that product/service on Facebook? This form of advertising falls perfectly into why Marketing on Faceb… Read More

Google’s Big Change – Has Your Website Been Hit? On Tuesday April 21st Google unleashed what could be a massive disruption for a large portion of the world wide web. The good ne… Read More

SEO Consulting can be very challenging for any REALTOR.  Search Engine Optimization is the art of having your website be found using the search terms that you want.  The chall… Read More

SEO Services are Vital for New and Existing Businesses New Orleans SEO professionals can truly help expand your business. They can also extend your brands reach on the web, while securing hi… Read More

The Top 5 Benefits of Having a Modern Website For Your Business It is 2015 and it’s no longer secret, your website can make or break your business. Like any part of the globe, Brick an… Read More

The Louisiana Real Estate Commission in its 2014 session has made some slight, but important changes to how Real Estate Teams can be advertised.  Starting January 2, 2015 (because Jan 1… Read More

Trulia is rolling out a new CRM (Client Relationship Manager) that is being offered directly to Real Estate Agents. Trulia One claims to bring all of your leads, including leads from other w… Read More

Real Estate Marketing is ever changing.  With technology becoming so front and center you can no longer rely on print advertising in the newspaper or Just Listed – Just Sold postc… Read More

Watch Your SERPS–A New Penguin on the Loose! How Google’s new algorithm change can affect the way your website it found… It has been confirmed that Google has upda… Read More

RESO — The Real Estate Standards Organization has been working for years on creating some standardization for how MLS refer to certain fields.  For instance, where one MLS may say… Read More

Facebook is constantly evolving and rolling out new features and functionality.  It can be a full time job simply keeping up with the new, cool things that are now available.  DEAN… Read More

Home cooking has had a resurgence.  There was a time, not long ago, where to cook your own food at home was a hobby, like knitting or woodworking.  Now, we see everyone trying to b… Read More

The largest MLS in the state of Louisiana, GSREIN (the Gulf South Real Estate Information Network) is prepping to roll out an entirely new MLS system for their real estate agents. The new ML… Read More

Today we have more personal information on our cell phone than our grandparents could fit in their safe deposit box.  When it comes to our business, the servers located at our workplace… Read More

ONE-ON-ONE PERSONALIZED MATRIX TRAINING MLXchange and Fusion are Going Away! As most of you are aware, both MLXchange and Fusion are going away and will no longer be accessible after F… Read More

SOLD DATA in IDX Feeds It’s official.  IDX feeds all over the country will now include the Sold Status.  In a follow up to my post  2014 NAR Convention MLS Policy Change… Read More

What to Expect in the Real Estate Industry for 2015 2015 will bring a world of changes into the real estate industry.  The remnants, and potentially the most detrimental part, of the Do… Read More