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Why Leveraging Data Creates More Personalized Customer Experiences. Blog


sutherlandglobal.com
Consumers love personalization. Data powers personalized customer experiences. Examples are Spotify, Amazon, and a long list of others. Learn more
3 Key Design Principles For Gen AI In CX
2024-04-23 14:32
Customers today have high expectations, and it’s up to you to meet them. They’re used to highly digital and personalised experiences, which mean they won’t stick around whe… Read More
Apple And Qualcomm Sign A Truce For 5G
2023-06-30 08:06
News is buzzing this week over Apple and Qualcomm’s ongoing legal disputes, which came to an abrupt settlement on April 16th in court. For more than two years, the two tech titans have… Read More
How To Leverage Data Analytics In Finance
2023-02-06 12:14
Following on our recent post about how to optimize the customer experience, however increasingly important is the use of data analytics for financial services companies. Enhanced data analyt… Read More
The Importance Of Analytics In Healthcare
2023-02-06 12:14
Our last blog post was dedicated to the foundations of healthcare in the digital era. In this post – the second in our five-part series devoted to healthcare’s digital future &nd&hell…Read More
The Rise Of Super Apps
2023-02-06 12:06
By 2021 the term ‘Super App’ had become commonplace in China, but what can we learn from this growing trend? In this short series we try to unpick if SuperApps are a fad, or the… Read More
The Future Of Work Is Bound In Blockchain
2022-12-15 13:06
When it comes to the future of work, enterprises need to hit it with a block – blockchain, that is. The still nascent technology is finally coming into its own, and savvy business lead… Read More
3 Ways To Future-Proof Your Content
2022-12-15 09:39
Ocean Spray’s viral TikTok moment. Zappos’ Customer Service for Anything hotline. Cottonelle’s #ShareASquare It’s fair to say the pandemic has fundamentally changed t… Read More
Customer Journey Mapping How To Get Started
2022-12-15 09:25
Customers expect their needs to be satisfied every time they engage with a brand. If an organization fails to deliver at any moment, it could trigger the end of the relationship. Of course… Read More

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