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Digital marketing is simply marketing done over digital channels, whether that’s optimising your website for SEO, launching a monthly email newsletter, or paying for targeted social media ads. There are some tremendous advantages of Digital Marketing over traditional advertising channels, particularly if you enlist the services of an experienced digital marketing service. Digital marketing is cost effective, and the potential reach is global, meaning you can grow your audience exponentially. Digital marketing allows you more creativity and control over your brand story, and helps you to build rapport with your existing and potential customers. Above all, it is incredibly measurable, meaning you can change your strategy at any time if you notice a particular aspect of your digital marketing campaign isn’t working. Something that you could never do with a TV ad or a magazine advertorial! What Types of Digital Marketing are There? There are a lot of different types of digital marketing, and you’ll need to use a range of different techniques in your business. A digital marketing service provider will help you know which approaches will get the most traction for your product or service, and create a digital marketing campaign that will make a big impact to your bottom line. Here are some of the major types of Digital Marketing in Brisbane. 1. SEO: Search Engine Optimisation is where you create content that ranks well on search engines, by using the right keywords and creating useful, engaging content that answers a customer’s questions or needs. No-one will find you on page 7 of Google, so you need to SEO optimise your website! This can be achieved by writing keyword-rich blogs and landing pages on your website, writing content for external sites to get backlinks, or creating a beautiful infographic or video. All of this will boost your search engine ranking (SERP) and send lovely traffic to your website, without paying for ads! 2. Technical SEO: This is probably going to be one to outsource to your digital marketing service provider or IT person, as it is all about how your website pages are coded, and how quickly your pages load. (Search engines will penalise slow-loading sites, which hurts your rankings). 3. Content Marketing: This is about creating content that gets your message out-whether that’s blogs, infographics, video or a free e-book. Remember to SEO-optimise this content. Don’t know how? Reach out to a digital marketing service provider. 4. Email Marketing (EDM) One of the great things about digital marketing is that you have so many opportunities to reach out to your customers, as well as build ever-bigger and better email lists. By creating a newsletter subscription or a free e-book or gift giveaway to subscribers with an online form, you can capture lots of rich data about your customer and prospective customer base, and you can keep communicating with them! This is a great way to build loyalty, stay in the customer’s minds, and share your brand story. 5. Social Media Marketing: This is probably the best-known of the digital marketing approaches. Posting on social media platforms like Facebook, Twitter, Instagram, Pinterest, LinkedIn, Snapchat, and Tiktok is a phenomenal way to get your product and brand story out there, and start a conversation with the world! It’s important to have a strategy here though, as there are a LOT of platforms and each one has a different audience and a different algorithm. You can spend a lot of time on social media, but if you don’t have a cohesive digital marketing strategy, a lot of what you do online to build your brand will be like yelling into the wind. 6. Pay Per Click (PPC): PPC is where you pay for ads by paying the platform each time someone clicks on it. You might pay per click for the top spot on Google through Google Ads, or pay Facebook to show an ad to a particular audience. 7. Sponsored Content: This is where you pay someone to feature your product or service on their platform, such as an influencer, or pay a publisher to create an article, blog post, photo or video that features your brand. What are the Advantages of Digital Marketing? It’s cost effective: Digital marketing generally requires less money than traditional marketing channels. You can scale your budget up and down in a way that’s impossible when you were paying for big advertising spends on TV, radio, or print. You can cheaply write blog or website content rich in SEO terms, and run targeted social media ads for a minimal spend. However, spending a little on lots of different digital marketing approaches can both waste time and add up financially if you don’t enlist the help of an expert internet marketing provider. It’s targeted: Unlike traditional marketing channels like a TV or magazine ad, you can decide which demographic you want to target with your digital marketing campaign, and send them highly specific marketing messages. You can experiment over time, and create different campaigns for different sub-groups within your target market. Using social media advertising, you can choose things like age ranges, gender, hobbies, location, or you might use SEO or Pay-Per-Click ads to show your product to those people who have shown interest in the past. It’s trackable: Digital marketing allows you to track who’s visiting your site, and how they found you (did they come from a Google search? Did they click through from a facebook ad? Did they find you through a blog? ) You can see what strategies are working for you, both paid and unpaid, and quickly pivot to leverage what’s working, and drop what’s not. You can see how many people saw your blog/ad/post/product, how long people spent on the page, how many clicks, how many shares etc. You can see their location, whether they’re scrolling Instagram on their phone or reading blogs on a laptop during their lunch break. You can see what time of day your posts have the most reactions, and how many people abandon their carts. So much information! It gives you creative freedom: You have freedom to be creative with digital marketing — no newspaper editor is telling you what you can’t say, or how big your image has to be to fit in their banner. No TV producer is telling you that you’ve got only got a 15-second slot (at an eye-watering cost). You are in control. You can sit at home in the evening crafting a post with some target keywords, punch out a quick newsletter with your latest product launch, and post to instagram while sitting on a beach. You can be more playful or chatty in digital marketing than you ever would have been with traditional marketing, and your brand story can be a multi-channel, multi-audience affair. You can build real rapport: Digital marketing can be wonderfully personal, and you can build brand loyalty incredibly effectively. By creating engaging content, having a chat function on your website, and responding to comments and questions on social media, you can create a real bond with your customers that TV and print media could have never hoped to deliver. You can outplay the big players, on a small budget. The google algorithm doesn’t care how big your marketing budget is. it just scans the content for what it sees as meaningful and helpful to the customer, and ranks you accordingly. If you create interesting content rich in SEO and best-practices, you can leapfrog the big competition. Exciting, isn’t it. Why Should You Use a Digital Marketing Service in Brisbane? There is a ton to know about Digital Marketing in order to do it well, and unfortunately, the algorithms and best practices are constantly changing. Even people in the business have to be constantly learning just to keep up. There’s a science to doing digital marketing well, and unless you have an expert on your side, you may find yourself stuck on page 7 of Google forever, despite your best efforts. Unless you have a lot of time and resources to devote to learning about digital marketing, it’s better to outsource this time-consuming aspect of the business to a digital marketing company