Follow me      Share me

Tags: license plate recognition license plate number radar signs lpr cameras aipowered lpr technology road safety alpr technology camera triple riding detection

A business cannot expect to grow and reach target customers without running marketing campaigns. Companies have been implementing unique marketing strategies to draw potential customers’ attention. And one of such innovative marketing campaigns is done by leveraging the power of the beacon, which is a tiny Bluetooth device. It keeps on broadcasting radio signals to all smartphones nearby. However, a smartphone must have a specific application installed on it to receive the signal. A beacon transmits signals around every one-tenth of a second. A smartphone spots beacons once it starts receiving a signal. We all know how acquiring customer data is significant to run personalized campaigns and get to know a customer better to serve better. Beacons play a crucial role in this regard, so a business should use these devices to run effective marketing campaigns. It is not the end of the list of beacon applications. Beacons can even help customers in navigation inside the store. n other words, beacons broadcast proximity campaigns based on the location of the target customer’s smartphone. A business can also leverage beacons to acquire customer data based on their behavior. These pieces of information help the brand to design personalized marketing campaigns to boost customer interaction and engagement. Hence, when it comes to a budget-friendly and easy-to-use device to run personalized marketing campaigns, beacons come as an effective option. How Do Beacons Work? Do you want to leverage the power of a beacon-based system? Then, you need a minimum of one beacon device. Moreover, a mobile application and user’s permission to send campaigns are also required. In short, you need to cater to all the above three conditions to ensure success with a beacon-based system. Once users enter the area of an IoT network configured with beacons, they receive pop-up messages on their smartphones. And you already know that a specific application (either branded or third-party) needs to be installed on a user’s smartphone to receive the notification from a beacon-based system. A beacon-based system comprises an SDK (Software Development Kit), at least a beacon device, and back-end management tools. In short, it is a complex process to configure a beacon-based system. Hence, you need to hire software engineers to get the system configured. Smartphone configurations to receive notifications from beacon: Android smartphones must have Android 4 or higher and iOS smartphones need to have an iOS 7 or higher to receive push notifications from the beacon device. The beacon standard in Google is called Eddystone whereas it is known as iBeacon in Apple. User’s permission is mandatory for a beacon-based system to reach out to their smartphones. Moreover, a user must keep the smartphone’s Bluetooth on to receive push notifications from beacons. However, what if a user chooses to keep the Bluetooth off? It won’t be possible for a beacon-based system to send personalized campaigns to the user’s smartphone. So, what can be done to make it right? A brand can encourage users via sending notifications about the applications and advantages of the beacon-based system. In other words, you should try to convince your users to keep the Bluetooth turned on to get the benefits of a beacon device. When it comes to buying a beacon device, many options are available in terms of scale and type. That is why you need to be specific about your requirements regarding the applications, size, battery life, and the degree of resistance to external factors. So, are you interested to know about the most popular types of beacons? Let us talk about it now: