2024-01-16 10:35
Welcome to WordPress. This is your first post. Edit or delete it, then start writing! Read More
Blog Directory > Technology Blogs > Born to Be Global technology Blog >
Born To Be Global Blog
borntobeglobal.com
Tags:
marketing
leadership
sales enablement
outbound
language
sales enablement programs
webinar
business
department
crosscultural remote teams
To help digital companies with international expansion, global growth hacking, international marketing, and localization.
2023-04-20 02:58
In current economic times, many companies are struggling to figure out how to keep their growth going strong amidst market slowdowns. This is especially true in some industries, like technol… Read More
2023-04-03 03:48
For marketing leaders and CMOs, deciding on the best approach to take when it comes to global digital marketing can be a daunting task. A crucial decision you’ll need to make is whethe… Read More
2023-03-23 01:07
Do you know the difference between content marketing and thought leadership content? Many people use these terms interchangeably, but they are actually two distinct types of content that ser… Read More
2023-03-22 03:14
Whose job is it to create content in business settings? At most companies, creating content typically involves multiple departments, depending on the nature of the content and the business&r&hell…Read More
2023-03-20 02:59
Taking your product into multiple markets around the world isn’t easy. In fact, it’s an area of marketing that often trips up even the most seasoned of marketing veterans! If pro… Read More
2023-03-12 21:10
If you’re a B2B marketer, you may have heard that inbound marketing is the only way to go. After all, who doesn’t love the idea of attracting leads to your website through engagi… Read More
2023-03-12 03:31
When your B2B marketing efforts need a boost, one way for you to drive results is something pretty simple: webinars. I know, webinars have been around for so long that they might not seem al… Read More
2023-03-12 01:50
In today’s globalized world, remote teams have become increasingly common, and with that comes the challenge of managing cross-cultural teams with members in different locations. Cross… Read More
2023-03-11 18:31
Of all the things I’ve ever done as a marketing leader, one of my favorites of all has been building out a successful B2B sales enablement function. There’s great joy in seeing y… Read More
2023-03-11 07:07
In today’s world of business, there is no denying that B2B inbound marketing tactics are essential for any company looking to grow its business. Inbound marketing involves creating val… Read More
2023-03-10 20:14
Content marketing is an important aspect of many marketing teams’ strategies for helping businesses grow. It can be hard to know where to get started, let alone how to budget for it, w… Read More
2023-03-10 05:28
Expanding a business internationally can be a challenging and risky endeavor. However, some companies have successfully expanded their operations beyond their home countries and have become… Read More
2023-03-09 16:47
When I took my first job as a marketing executive, I had a CMO mentor who introduced me to the concept of T-shaped marketers and T-shaped marketing leaders. Basically, the idea was that most… Read More
2023-03-04 04:00
If you’re looking to expand your business globally, creating an international business plan is crucial. A well-crafted plan can help you identify the market opportunities, assess the r… Read More
2023-03-03 14:53
Expanding a business internationally can be a complex and daunting process, but is important for many companies seeking business growth. There are a lot of factors to consider, including cul… Read More
2023-03-03 02:56
In a perfect world, we wouldn’t need localization or transcreation to be part of the marketing mix. We’d create all local experiences natively, without the need to adapt anything… Read More
2023-02-21 06:35
I’d like to help clarify some terminology to enable better communication between the digital marketing profession and the localization profession. I often seen the terms “localiz… Read More
2023-02-14 11:53
The term “transcreation” describes the process of adapting content for a given target audience to make sure that it resonates with the intended effect. The process may or may not… Read More
2023-02-12 19:17
When companies develop an international growth strategy, the output is often a simple grouping of countries, mapped primarily to market size or current customer base. That’s a great st… Read More
2023-02-12 14:23
Creating a web app? It’s important to make sure what you’re building can be quickly and easily localized. Here’s a list of 27 web app and website localization best practice… Read More
2023-02-06 00:05
So you’ve been laid off by a large tech company.
I am so sorry. That stinks!
Also: Welcome to the rebound!
You’re going to come back stronger than ever.
How do I kn… Read More
2023-02-04 03:12
Localization means adapting an experience for customers in other countries and/or languages. Translation entails adapting a message (not just words) from one language into another. Internat… Read More
2023-01-20 16:59
I recently announced on LinkedIn that my third book is coming out this year. I’ve gotten so many questions from folks interested in publishing their own books that I thought it might h… Read More
2023-01-15 16:33
There are lots of discussions among writers and marketers right now about whether AI content creation tools will replace writers, and how it will transform the profession of content marketin… Read More
2023-01-08 14:40
Product-led growth (PLG) is here to stay. Many companies have started to realize the benefits of selling to users versus buyers, of giving people direct experience within a product before tr… Read More
2022-12-13 15:38
As companies gain experience with growing in new local markets, they typically reach a point in time where revenue growth slows down. No matter if it’s in good or bad economic times, w… Read More
2022-11-09 04:11
In the digital age, as more and more and more interactions take place virtually and online, companies are realizing how important it is to have a strong brand, and how important it is to mak… Read More
2022-10-25 16:28
I’m often asked about the benefits of having an internal linguistic team at a software company. Here’s why I think having one is absolutely invaluable within a tech environment… Read More
2022-10-24 18:27
Companies are having more conversations lately about 1) doing more with less, 2) doing the same with less, or 3) doing the same with the same. When macroeconomic environments start to hit bu… Read More
2022-10-17 19:58
Going into performance reviews often makes people nervous, but these conversations can actually be incredibly helpful and valuable in your career. There are several things I wish I’d k… Read More
2022-10-05 16:07
Localization and Content Operations are perhaps the most underutilized accelerants in tech sales these days, especially in B2B SaaS environments. The need for localization and content operat… Read More
2022-09-29 02:26
When investors are scouting out new opportunities, one topic that’s popping up more frequently at the due diligence phase is the topic of global growth. After all, expanding beyond bor… Read More
2022-09-22 02:49
The bigger you get, the more important alignment becomes. But the more global you get, the harder it becomes. It’s not easy to align teams across both functions and geographies simulta… Read More
2022-09-21 02:49
Ever since I began working in the language services field, I hoped to shine a light on the work of human translators. That dream came true in the form of a book I co-authored called Found in… Read More
2022-09-15 09:15
Could something as mundane as content operations have an impact on your company’s revenue enablement efforts? In this post, I’ll demonstrate why the answer is yes. When we think… Read More
2022-09-14 17:41
Localization teams often struggle to demonstrate their value. A question pretty much any top-level executive will ask localization leaders is this: “How do you measure success?”… Read More
2022-09-12 12:14
At many companies, international expansion is no one’s job, but everyone’s job. Who should lead it? Where should it live organizationally? And should its home and influence remai… Read More
2022-09-09 03:55
Content is no longer just the domain of marketers. Not long ago, it was mostly CMOs and marketing executives who had to think deeply about to how to scale their content operations as they gr… Read More
2022-09-07 02:15
It might be surprising to hear that you shouldn’t localize your business, especially when it comes from a localization advocate like me. But there is a very simple reason behind this a… Read More
2022-06-25 05:09
What kind of careers can foreign language majors pursue? There are far more options than you might initially realize. When I first chose to pursue a degree in Spanish, I did not have a clear… Read More
2022-06-14 21:34
There’s irony sometimes in localization. Even though localization practitioners are in the business of helping provide access to experiences and information, our own localization indus… Read More
2022-05-12 19:02
Working in B2B software, I’m often asked for inspirational examples of how the “best of the best” companies really crush it with localization. The truth? The best examples… Read More
2022-04-07 17:10
Seasonality is something that affects many businesses, but what if you’re delivering your product with a software-as-a-service (SaaS) business model? Tomasz Tunguz shared a really inte… Read More
2022-04-06 23:33
One question that start-up leadership teams often ask is not if, but when they should take their business into other countries. I’ve had three different start-up founders ask me this q… Read More
2022-04-06 02:07
With better and better machine translation engines making more content accessible to the world, should companies go ahead and localize all of their content into other languages? Here are fiv… Read More
2022-01-25 22:19
Back in the old days of international expansion, it was common business parlance to talk about “entering” a market. This is because companies often had minimal if any customers… Read More
2021-09-24 11:18
Localization managers at companies that purchase translation services are often trained as follows: when it comes to translation, your top considerations are quality, speed, and cost. Pick t… Read More
2021-07-15 23:48
Can bias get built into software in ways that actually harm non-English customers? It can, and it’s actually very common. In this article, I’ll break down seven types of cognitiv… Read More
2021-04-28 17:02
The closer you get to a person’s wallet, the more important it is to speak their language. Folks working in localization and international expansion have long embraced this truth. Howe… Read More
Subscribe to Born To Be Global
Get updates delivered right to your inbox!