2018-07-30 09:44
This posting is the formal notification that effective as of July 30, 2018, July Systems, Inc. is initiating End of Support / End of Life for Proximity MX and July MX.
Here are the key aspec… Read More
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News, tips and information on Location based services. Blog section on July, is the leader in LBS ( Location based services) technology.
2018-04-03 07:31
At the heart of an effective business strategy is the use of data and analytics. Knowing answers to questions such as – what do customers want, how do customers move through the sales… Read More
2018-03-29 10:16
Brick-and-mortar retailers often encounter the problem of optimal pricing. They want to know when, and by how much should they increase or decrease their prices so as to maximize revenue. Co… Read More
2018-03-23 07:18
When Chelsea Football Club set out to offer free WiFi in their stadium, they had one goal in mind: How can I offer free WiFi to fans, but also see a clear return on my investment? Chelsea F… Read More
2018-03-14 11:48
Not all organizations follow a centralized business model. Some allow local branch managers much greater latitude when it comes to taking location-specific decisions. Decentralization allows… Read More
2018-03-13 10:41
Captive Portal Best Practices in a Nutshell
The captive portal’s appearance is part of your brand. Its look-and-feel should be inviting and reflective of the business’s characte… Read More
2018-03-08 18:42
On this International Women’s Day, we are proud to recognize the extraordinary women of July who are driving the conversation around location technology. They come from a variety of et… Read More
2018-02-27 09:53
Optimized Captive Portals
We have overhauled our client side framework to greatly reduce the time required for your portals to load. On an average, your portals will now load approximately 4… Read More
2018-02-27 09:53
Universal Account
Do different locations in your organisation operate on a mix of Cisco Aironet and Cisco Meraki solutions?
Our new Universal Account feature helps you manage both wireless n… Read More
2018-02-27 09:53
DASHBOARD
The Dashboard has received several big ticket feature additions and numerous usability enhancements.
Proximity Rules
Profile Rules
Individual Profile Rules now have their own repor… Read More
2018-02-27 09:52
DASHBOARD
The Dashboard has received several feature additions, that increase usability, and numerous performance optimizations, that enhance user experience, during the past three months.
L… Read More
2018-02-27 08:08
Different passengers may have different priorities when it comes to booking their flights but virtually every one of them regard instant, reliable internet as a given. Most airline operators… Read More
2018-02-27 06:54
Privacy, whether physical or online, is regarded as a fundamental human right throughout the European Union. In principle, individuals “own” their personal information and have t… Read More
2018-02-26 12:03
DASHBOARD
The dashboard has received a plethora of feature additions and optimizations that greatly enhance performance and usability
The loading and accessing process of the location hiera… Read More
2018-02-08 06:57
February 7, 2018 – We’re excited to announce that Proximity MX, July Systems’ location analytics and engagement cloud platform was mentioned in Forrester’s new resea… Read More
2018-02-06 11:21
Retailers today understand the potential of big data — ‘data-driven’ business decisions is the key to success. Analytics can help predict and influence consumer behavior. T… Read More
2018-01-26 13:02
‘Hello, , we have an offer just for you!’ is a passé.
Traditional personalization strategies won’t cut it anymore. We live in an ‘always-on’ world where… Read More
2018-01-19 08:58
When it comes to buying a car, people have unlimited options for research. Whether it’s google, their phone, a car buying app, or word of mouth, today’s car buyers are informed… Read More
2018-01-08 11:47
In spite of the retail apocalypse with numerous U.S retail stores shutting down, 2017 ended on a high note with a massive surge in holiday sales. Keeping innovation at the forefront, the ret… Read More
2017-12-29 13:49
Every building has a story. Every physical space has a story. In July’s quest to make buildings special and memorable, we invited July’s friends on Social Media to share stories… Read More
2017-12-27 12:24
What was once considered to be a junior cousin of cellular mobile data services has now exploded as the most promising technology. WiFi has become so much a part of people’s lives that… Read More
2017-12-22 07:28
It’s that time of the year again when the travel industry can anticipate a healthy demand for all kinds of travel. This holiday season, consumers will spend approximately 30% of their… Read More
2017-12-19 12:00
According to PwC, 90% of consumers are likely to shop in store this holiday season. This is good news for store based retailers. However, here’s the catch: while people may eventually… Read More
2017-12-14 11:32
2017 was an interesting year for the tech world: Amazon made a shift to brick and mortar by acquiring Whole Foods, bitcoin finally moved from the dark web to ordinary people’s wallets… Read More
2017-12-07 11:45
After devoting dozens of man-hours to the project, we are proud to announce that our whitepaper called The Physical Store of the Future is now available to you. It consists of an in-depth an… Read More
2017-12-06 12:16
The Wi-Fi Analytics Market is expected to grow from USD 2.94 Billion in 2017 to USD 10.72 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 29.54% during the forecast period.
Thou… Read More
2017-12-05 23:42
A data leak was reported on November 27, 2017 where some repositories were accessible by third parties. These repositories mostly contained public facing data as well as some internal July S… Read More
2017-12-04 20:40
There’s a wealth of valuable consumer information readily available for businesses that use WiFi as an analytics platform. Using this platform intelligently helps companies understand… Read More
2017-11-15 19:45
Customer churn is the clearest sign of a brand’s diminishing value. But it is extremely hard to find out the root cause of customer churn. For a long time now, retailers have been tryi… Read More
2017-11-08 23:10
Facebook ‘likes’ are often often touted as a gold standard for measuring brand engagement. Global brands are known to spend millions of dollars annually on social media marketing… Read More
2017-11-02 19:32
Data – big or small – is necessary to become successful in a connected world. IDC predicts there will be a tenfold increase in the amount of data that exists in the world between… Read More
2017-10-26 01:58
Black Friday is coming up in just less than a month. Research shows that fewer people are attending Black Friday year after year. According to PwC, only 35% of people who plan to shop during… Read More
2017-10-20 12:46
Did you know that digitally connected consumers prefer WiFi over candy, water or magazines? It may come as a brutal shock to luddites but adaptive businesses are aware of how free WiFi can p… Read More
2017-10-17 17:36
It comes as no surprise that businesses around the world are embracing WiFi analytics. It gives them deeper insights into their customer behavior, helps them understand patterns and spurs be… Read More
2017-10-12 14:01
CIOs at enterprises who plan to invest in an at-location wifi analytics platform need to be aware of the risks and challenges involved in such a global undertaking.
Multi-site deployments ar… Read More
2017-10-11 11:29
No business can grow without expanding its customer base. Though this is obvious, the challenge lies in getting people to walk into your venue and become a paying customer.
So how do you dr… Read More
2017-10-05 17:17
Retailers and critics inevitably question the role and future of a physical store. While optimists expected ecommerce sales to be confined to low margin items, naysayers predicted the demise… Read More
2017-09-26 12:52
In the era of new retail, customer experience (CX) is the new frontier of competitive advantage. Due to advances in digital mobile technologies, consumer spending has undergone a marked shif… Read More
2017-09-04 13:40
Online retailers know virtually everything about their customers. They know which individuals have shown an interest in which products, when are they most likely to buy, which websites… Read More
2017-08-17 13:58
There’s a fast food restaurant down the street from where I live. They serve great burgers – good flavor, good spice and great sides. But so does the one on the next street. But… Read More
2017-08-09 21:38
In a previous post titled Hotel Vs Airbnb: How Data can help hotels combat new entrants, we discussed how a networked, decentralized hospitality model is perceived as one of the biggest thre… Read More
2017-08-07 11:58
Many airports around the world want to put digital transformation at the heart of their commercial strategy. Some are even walking the talk; they have a digital roadmap in place which goes b… Read More
2017-08-02 09:58
Companies that move fast and break things are popping in places where they are least welcome or expected. It just indicates that every industry, no matter how traditional, is subject to disr… Read More
2017-08-01 00:04
Last week, we wrote a post titled Digital Transformation: Leaders and Laggards – discussing which industries have completely embraced digital transformation and which ones are yet to… Read More
2017-07-25 12:01
Twitter recently rechristened the Etihad Stadium as ‘Emptyhad,’ following a dismal turnout at one of Manchester City’s biggest games of the season.
Turns out, traffic was t… Read More
2017-07-20 15:50
Nokia, Blockbuster, Kodak, Blackberry — each of these is a neat little demonstration of how digital disruption spares no one. The age of these empires is over.
The Frontrunners: Knowl… Read More
2017-07-12 10:31
We’ve seen the role of hotel concierge evolve past making reservations and hailing cabs. These days, they’re also seen helping hotel guests with directions to places, with emerge… Read More
2017-07-12 10:26
Footfall analytics helps to introduce methods to boost sales, improve performances, increase ROI and make instant operational changes. It all started with manual tally counters to get simple… Read More
2017-07-12 10:17
Until the entry of e-commerce, retailers had the luxury of sticking to conventional marketing campaigns like tv ads, flyers, and radios. Creating awareness was straightforward. The main chal… Read More
2017-07-05 06:19
It’s not exactly a secret, but it is one principle that is overlooked too often: it’s generally a waste of time trying to sell something to “the market”. The market h… Read More
2017-07-04 08:50
Retailers traditionally followed a linear approach to convert a prospect into a customer. First by creating awareness, followed by interest, consideration, intent, evaluation all leading to… Read More
2017-06-29 21:30
In the digital world, Millennials are taken care of, like a friend or family. They’re given assistance, personal recommendations, and easy access to information at the click of a… Read More
2017-06-23 19:44
Customer loyalty programs are nothing new. But the strategy behind them needs to be.
Most loyalty programs are designed to primarily offer financial benefits to customers. But if you think… Read More
2017-06-21 21:54
The success of any event – whether it’s a hi-tech conference meeting or a car expo, depends on two things – its turnout and its dropout rate.
Attracting a large audience an… Read More
2017-06-16 11:56
For a very long time, brick and mortar was designed for baby boomers rather than a generation influenced by technology and digital adaptability. Surrounded by a digital world, Millennials a… Read More
2017-06-14 20:00
The concept of proximity marketing has been around for centuries. It is a powerful way to engage and connect with people in a specific area and is emerging as one of the most compelling mar… Read More
2017-06-09 20:00
In todays’ malls, high value loyalty shoppers are not recognized until check out. What if that could be changed and members could be engaged instantaneously at the beginning of their s… Read More
2017-06-07 07:34
The retail industry has always been marked by intense competition, tight profit margins and extremely demanding customers. The only way to survive and thrive in this industry is to keep deve… Read More
2017-06-01 09:54
The phrase ‘post truth’ is as relevant to marketing as it is to politics. There have been cases where marketers tend to misrepresent or exaggerate facts just to get their foot in… Read More
2017-05-26 11:29
Businesses are finally waking up to the benefits of Location based services. It is clear that having access to location analytics can provide unprecedented insights into behaviors and activi… Read More
2017-05-24 00:39
While at the mall, chances are you’ve asked – “Excuse me, where’s the restroom?” or “Which floor is Macy’s on?” but at some point or another… Read More
![Digitizing Hotels With Location Intelligence [Infographic]](https://cdn.blogarama.com/images/posts_thumbs_site_id/12874/1287413-295759727.w320.jpg "Digitizing Hotels With Location Intelligence [Infographic]")
2017-05-22 21:23
Attracting guests and keeping them loyal is becoming a challenge in the competitive hospitality industry. The only way a hotel can distinguish itself is by turning a guest’s ordinary v… Read More
2017-05-19 23:25
When talking about stadiums, two things are likely to come to mind – the adrenaline rush of the game and the crowd. Location intelligence and proximity marketing technologies that work… Read More
2017-05-18 07:10
Contextual marketing has been a key ingredient for retail sales and visitor interaction. As far as sales history goes, if you know your customer, it gets easier to sell. Beacons — the… Read More
2017-05-16 12:19
For the decision-maker in charge of a modern business, access to digital data is rarely the problem. Connected customers leave behind a trail of data – from their shopping cart to the… Read More
![The Current State Of Location Based Services [Infographic]](https://cdn.blogarama.com/images/posts_thumbs_site_id/12874/1287413-3858082387.w320.jpg "The Current State Of Location Based Services [Infographic]")
2017-05-09 12:09
In a desperate attempt to look for the next big thing in customer engagement, many businesses tend to overlook a critical capability offered by the most ubiquitous tool – the location… Read More
2017-05-04 23:41
We’ve all been there: you finally arrive at your destination airport, several hours late due to ominous-sounding “technical problems.” You are most likely tired, dehydrate… Read More
2017-05-02 23:45
In order to be a great retailer, you need to understand only one thing: the customer.
Customers, especially millennials, can be a complex bunch. While most businesses can’t figure ou… Read More
2017-04-27 22:39
Believe it or not, some of the shopping malls that once dotted the landscape of America are now buried in a blog called deadmalls.com (which probably has more visitors than some of the… Read More
2017-04-26 05:52
The digital world has transformed our way of living. From shopping to fashion, social media to entertainment, news to apps – we find ourselves in a position where it is difficult to im… Read More
2017-04-19 06:26
The human touch is the edge that lets us stay on top of machines. Which is why even in the days of driverless cars, chatbots and VR teleporting, the hospitality industry still manages to ret… Read More
2017-04-13 06:53
Location is essential in making sense of the complex world around us and if its power is harnessed well, it can enable not only people but also companies to uncover a great deal of insights… Read More
2017-04-12 22:08
E-commerce websites use analytic tools to understand, track and improve their customer loyalty and acquisition strategies. From a customer’s shopping cart history, to time spent on pro… Read More
2017-03-29 15:40
In a world permeated with online shopping, it’s sometimes easy to forget that traditional brick and mortar retail establishments with four walls have some competitive advantages over… Read More
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