2024-04-22 08:00
Think about it: when you are trying to discern whether you ought to buy a particular product from a particular company, who do you turn to for advice? Probably people who have already gone w… Read More
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2024-04-15 08:00
Some people attend a college or university as young adults, shortly after leaving school; others take this same path after spending a lengthy spell in a particular job role and deciding to r… Read More
2024-04-08 08:00
It’s hard to deny that 4G is being increasingly supplanted as the go-to mobile cellular connectivity standard. According to a Statista report, the UK smartphone market share of 5G-read… Read More
2024-04-01 08:00
Thanks to increasing awareness of environmental issues, more and more people have endeavoured to ‘go green’ — with over eight out of ten adults in Great Britain having rece… Read More
2024-03-25 09:00
A ‘local’ business is classed as one providing goods or services within a specific geographic area. Of course, you might have a physical base in that area — such as if you… Read More
2024-03-18 09:00
Geometric design: you might instinctively recognise it when you see it, but what actually is it? The term ‘geometric design’ refers to an aesthetic style adhering to fundamental… Read More
2024-03-11 09:00
This year, the Easter weekend runs from 29th March (Good Friday) to 1st April (Easter Monday). So, you’ve got time to give your company’s website something of an Easter theme whi… Read More
2024-03-04 09:00
It’s not hard to notice what a juggernaut Threads has become in the social media space. Since first launching in early July 2023, the Meta-owned platform has successfully courted many… Read More
2024-02-26 09:00
In theory, you can reap plentiful benefits from recruiting an SEO expert to your company’s in-house team. You would be able to select someone who is steeped in SEO while also ready to… Read More
2024-02-19 09:00
Much web content comprises reviews aimed at helping readers to make wise decisions. For example, a tech news website might review new smartphone, tablet and laptop models as they arrive in s… Read More
2024-02-12 09:00
Could your company do with some new graphics? Maybe it needs a new design for its business cards, new banners for its website and social media pages or a new logo for… well, placing o… Read More
2024-02-05 09:00
You might run a business that mainly caters for customers from a local geographic radius of, say, five to ten miles; think a brick-and-mortar shop or restaurant. In this situation, it would… Read More
2024-01-29 09:00
Given how many new pieces of content — such as blog articles, infographics and so forth — are published on the internet every day, it’s no wonder that plenty of us will pay… Read More
2024-01-22 09:00
Are you thinking of putting on an event? Maybe you have something vibrant in mind, like a live music or comedy gig, or are more interested in delivering a presentation or seminar to teach pe… Read More
2024-01-15 09:00
Does your company have a name? Even if so, it doesn’t strictly follow that the choice of domain name for that company’s website will be a foregone conclusion.
Selecting the &l&hell…Read More
2024-01-08 09:00
Another year is here, but what do you have planned for it? Now is probably a good time for you to start planning your next summer holiday — and, if you run a holiday business, you can… Read More
2024-01-01 09:00
You might know that SEO means ‘search engine optimisation’, but what exactly is on-page SEO? It is a catch-all term for changes you make directly to your website in the hope of g… Read More
2023-12-25 09:00
It’s easy to be excited when a new year beckons, as it essentially presents a blank canvas to which you can commit whatever imagery you want. However, to keep the artist metaphor going… Read More
2023-12-18 09:00
When you know that a particular person is set to visit your home for the first time, you could be eager to pull out all the stops to ensure that your residence makes the right impression.&nb&hell…Read More
2023-12-11 09:00
Meta’s take on X-style microblogging, Threads, launched in July 2023 and has since been filled out with an array of features, including keyword search and a web app, that have long bee… Read More
2023-12-04 09:00
Whatever you typically like to do during the festive season, it undoubtedly presents a great opportunity for even relatively small companies to hugely increase their revenues.
In pursuing… Read More
2023-11-27 09:00
How can you be confident that you have genuinely good web content? One reliable indicator is when many other websites — including popular, well-regarded ones — link to it. … Read More
2023-11-20 09:00
It stands to reason that a vague term broad in meaning will — compared to something more targeted and specific — feature in many more Google searches. For example, ‘mens sw… Read More
2023-11-13 09:00
Your company might already be taking many green measures — from using recycled paper to making sure computers are turned off at the wall, rather than merely put to sleep, in evenings… Read More
2023-11-06 09:00
Obviously, if your company is listed on Google, Amazon, Trustpilot or any other customer reviews site, you wouldn’t want to see that someone has used it to post negative commentary abo… Read More
2023-10-30 09:00
In an earlier blog post, we explained why it is essential that you scour your website for broken internal links to fix. What we didn’t address in the same detail, though, is how to do… Read More
2023-10-23 08:00
“Take these broken links and learn to fly again,” Richard Page of the ‘80s rock band Mr Mister didn’t quite sing in the hit ballad “Broken Wings”. Despite… Read More
2023-10-16 08:00
Does your company need to get a new graphic made for itself? Perhaps you seek a new corporate logo as part of a wider rebranding effort, or want to convey potentially complex data in a blog… Read More
2023-10-09 08:00
What do you ultimately want members of your target audience to do on your website? Perhaps you want them to place an online order for a product you sell, register to attend an event you are… Read More
2023-10-02 08:00
You might have once considered live streaming to require sophisticated software and hi-tech equipment that you either don’t have or would struggle to get to grips with.
Howeve… Read More
2023-09-25 08:00
If you run a chain of, say, brick-and-mortar retail stores or restaurants dotted around the country, it’s easy to underestimate how nuanced you could need to be with your SEO (search e… Read More
2023-09-18 08:00
At the time of writing, iOS 17 — a new major version of Apple’s iOS operating system for iPhones — is set to arrive on Monday 18 September. When iOS 17 does become availabl… Read More
2023-09-11 08:00
What is nostalgia? The Collins online dictionary defines it as “an affectionate feeling you have for the past, especially for a particularly happy time.” However, you could be un… Read More
2023-09-04 08:00
As we have explained in an earlier blog post, tutorials can be great for educating your customers on why they ought to consider buying products you offer. However, in that piece, we didn&rsq&hell…Read More
2023-08-28 08:00
Probably all of us can relate to the feeling of looking to buy a product but remaining unsure exactly which one to go for. For example, your smartphone might be crying out to be replaced, bu… Read More
2023-08-21 08:00
What is evergreen content? Basically, it is content that remains relevant long after being published. This is in contrast to more time-sensitive pieces, such as news articles as well as repo… Read More
2023-08-14 08:00
It’s tempting to think that keeping a website in good condition is akin to doing likewise with a tree. In what sense? Well, in that pruning it from time to time can help it to flourish… Read More
2023-08-07 08:00
“A user’s data belongs to them and they should get to decide whether to share their data and with whom,” Vox has quoted an Apple spokesperson explaining about the rationale… Read More
2023-07-31 08:00
We have reached what is essentially the final article of a three-part series. In the first part, we outlined reasons for you to use polls and surveys, while the second part concerned how the… Read More
2023-07-24 08:00
There are many different things a business can do to make itself more eco-friendly. For example, it could impose recycling as standard practice in the workplace as well as switch to an energ… Read More
2023-07-17 08:00
In an earlier article on the blog, we detailed several benefits of your organisation holding polls and surveys — whether on its website or social media feeds.
Nonetheless, the… Read More
2023-07-10 08:00
It’s too easy to make unfair assumptions about graphic design. One reason why is that many people are unaware of exactly what the term ‘graphic design’ means.
You… Read More
2023-07-03 08:00
How can you tell what your customers want from your company and its website? One simple answer is to ask them. No, don’t worry — this task doesn’t have to be as time-consum… Read More
2023-06-26 08:00
If you run a local business, you face publicity challenges that do not so strongly apply to larger organisations offering their products or services nationally or internationally.
F… Read More
2023-06-19 08:00
If you have run an online store for years, you might have noticed its sales dipping every summer. Alas, this time of year is a notorious one for ecommerce businesses, as their usual customer… Read More
2023-06-12 08:00
What motivates people to buy from your business? While you might spur a few one-off purchases on account of attractive pricing or reliable service, you ought to pay particular attention to b… Read More
2023-06-05 08:00
When people are looking for a particular type of business or website, they want social proof. They want to know that other people have given this same company or site a go and come away impr… Read More
2023-05-29 08:00
We have previously touched upon ‘long-tail’ keywords and how they can augment SEO efforts. However, you might not have realised how effectively these keywords can be employed to… Read More
2023-05-22 08:00
You probably have online accounts with many companies — and have a long list of passwords to show for it. However, this situation can pose a security risk. For example, at least a few… Read More
2023-05-15 08:00
If you ever find yourself short of fresh exciting ideas for marketing content, you could look at what other brands are doing.
Better still, you could save yourself the hassle of doi… Read More
2023-05-08 08:00
It’s the bank holiday of the coronation weekend, with King Charles III having finally been crowned in Westminster Abbey the Saturday prior. It’s a good time, then, to look back a… Read More
2023-05-01 08:00
Certain products you have bought will inevitably need replacing at one point or another; think, say, a car, a smartphone, or exercise gear. Furthermore, when you do need to buy replacement i… Read More
2023-04-24 08:00
How important are your website’s loading times? Well, here’s a statistic from Google that sheds light on the subject: “The probability of bounce increases 32% as page load… Read More
2023-04-17 08:00
Last week, we touched upon exciting new functionality Apple had embedded into its iOS 16.4 and iPadOS 16.4 updates for, respectively, iPhones and iPads. Now, Apple’s Safari browser sup… Read More
2023-04-10 08:00
What is graphic design? The online Merriam-Webster dictionary defines it as “the art or profession of using design elements (such as typography and images) to convey information or cre… Read More
2023-04-03 08:00
In March, Apple released iOS 16.4 and iPadOS 16.4 — major OS updates for, respectively, iPhones and iPads. These updates have brought an array of exciting additions, including new emoj… Read More
2023-03-27 08:00
You may or may not have noticed that, in February, Google posted a new, in-depth article on how to get your linking strategy right. The document touches upon a wide range of subjects about l… Read More
2023-03-20 09:00
You are unlikely to need reminding of how tumultuous the 2020s have been for the world so far — and it looks like 2023 could continue in a similar fashion.
Given contemporary crises… Read More
2023-03-13 09:00
It’s been hard not to notice the drama that has engulfed Twitter since the microblogging site was acquired by Tesla CEO Elon Musk in 2022. However, that same year, Twitter co-founder J… Read More
2023-03-06 09:00
The SEO community has long been strewn with theories arguing the case for inserting keywords into domain names.
In some quarters, it has been said that, if a website links to your own sit… Read More
2023-02-27 09:00
It might make logical sense for your website’s written content to be strewn with keywords broad in meaning. After all, the broader the meaning of a keyword, the larger the amount of we… Read More
2023-02-20 09:00
Why does your business need to know what is ‘trendy’ in graphic design? Well, if your business does know, you can avoid the potentially reputation-damaging misstep of inadvertent… Read More
2023-02-13 09:00
Think about it: when you use the share function on social media to show other people content you have found there, what is the motivating factor? Perhaps you reckon the content would be usef… Read More
2023-02-06 09:00
If you run a business with its own dedicated physical presence, such as a bricks-and-mortar retail store, you might already be familiar with the process of adding or claiming a Business Prof… Read More
2023-01-30 09:00
When someone is scrolling through a SERP (search engine results page), it’s the title of a listed webpage that could be most influential in making them click through to it.
Furtherm… Read More
2023-01-23 09:00
It’s easy to think that marketing is largely just about encouraging people to spend money. However, marketers don’t literally just advertise; they provide information aimed at he… Read More
2023-01-16 09:00
The world of social media changes rapidly, as even just a few recent developments have attested. The struggles at Twitter are well-documented, while WhatsApp recently axed support for dozens… Read More
2023-01-09 09:00
It’s easy to underestimate how much your business could benefit from marketing on LinkedIn. This Microsoft-owned social media site has more than 875 million members worldwide, and is p… Read More
2023-01-02 09:00
The days when an iPad would essentially just feel like a really large-screened iPhone are long gone. Now, many iPad models have been built very much with productivity in mind — and the… Read More
2022-12-26 09:00
With Christmas Day now over for another year, it would be wise for retailers to start thinking about how to spur interest from shoppers seeking January bargains.
If you run an e-commerce… Read More
2022-12-19 09:00
At the time of writing, Google is rolling out a search algorithm update — one that should be in full effect by the end of the month. Fittingly, Google has referred to the new tweak as… Read More
2022-12-12 09:00
It’s the time of year when you are probably busy buying Christmas presents for friends and family — and you can trust that many of your target customers will be doing likewise fo… Read More
2022-12-05 09:00
Images can be crucial to making a website look good. However, with online images, there is more than what literally meets the eye. Even if no text has been embedded in the graphic itself, th… Read More
2022-11-28 09:00
No, don’t worry if you haven’t yet added the finishing touches to that novel you have been working on for years. The e-book format doesn’t have to be of interest just to pe… Read More
2022-11-21 09:00
At this time of year, you are probably buying — or at least planning to buy — Christmas presents for friends and family. However, you need to educate yourself on exactly which pr… Read More
2022-11-14 09:00
Despite the ongoing strain of the cost-of-living crisis, the future looks promising for e-commerce. In October, it was reported that 71% of online sellers were optimistic about the state of… Read More
2022-11-07 09:00
Encouraging better fitness has evidently become an even stronger focus among tech brands recently. Apple has launched new Apple Watch models, including the rugged Apple Watch Ultra, while Go… Read More
2022-10-31 09:00
Adding new, exciting content to a website is a thoroughly tried-and-trusted way of getting it noticed more easily online. However, once that fresh content has been created and uploaded, it c… Read More
2022-10-24 08:00
You might have noticed brands taking an increasingly minimalist approach to their logos’ designs. Just consider the example of the Pringles guy, whose moustache has lost its previous g… Read More
2022-10-17 08:00
If you have a child, you might easily discern what we mean when we say that naming a business is a lot like naming a child. It can take a lot of brainstorming and discussion before you figur… Read More
2022-10-10 08:00
In theory, it should be a foregone conclusion that Google does. When a page of your website appears in Google search results, the title will be the first and most prominently displayed part… Read More
2022-10-03 08:00
If you’ve been closely following news about the new iPhone 14 series, you have likely seen what Apple has dubbed the ‘Dynamic Island’, a black cutout on the iPhone 14 Pro a… Read More
2022-09-26 08:00
It’s easy to underestimate the importance of design. “Most people make the mistake of thinking design is what it looks like,” the late Steve Jobs told The New York Times ba… Read More
2022-09-19 08:00
With Bing occupying second place (albeit a distant one) in the UK’s search engine market, you could have underestimated Microsoft’s ability to help you with getting the word out… Read More
2022-09-12 08:00
It’s easy to underestimate the strain that websites can put on the environment. According to some research findings, the internet alone yearly produces about a billion tonnes of the wo… Read More
2022-09-05 08:00
In 1996, tech businessman Bill Gates — at that time the CEO of Microsoft — wrote an article where he insisted that “content is king”, predicting that content would be… Read More
2022-08-29 08:00
For a while, Apple’s iPad lineup has felt stranded in what you might call “a period of transition”, with many of the tablets striving — but also somewhat struggling … Read More
2022-08-22 08:00
As we have acknowledged on this blog, businesses and their customers have both been financially struggling recently. We have already touched upon how you could tweak your marketing to target… Read More
2022-08-15 08:00
It’s easy to see how visual elements of a website can potentially hamper the power of its SEO. While many graphic designers like to deck a site out in abundant white space, SEO profess… Read More
2022-08-08 08:00
If your business has a certain graphic — like a logo, banner or button — you would like to reuse in a larger form, you could easily feel frustrated when attempting to resize the… Read More
2022-08-01 08:00
With June having seen living costs in the UK soar by 11% on a year-by-year basis, a fifth of UK households have been left with an average weekly shortfall of £60 between what they earn… Read More
2022-07-25 08:00
Google Chrome is easily the world’s most popular web browser, having achieved a market share of over 65%. However, this doesn’t quite mean that Chrome ‘has it all’. G… Read More
2022-07-18 08:00
It’s hard to understate how much time and effort goes into forging a digital marketing strategy. For this reason, you could too easily be tempted to continue using one that is now long… Read More
2022-07-11 08:00
The COVID-19 pandemic evidently led to a renewed focus on engaging in exercise. In May 2021, as the pandemic’s threat was gradually receding, the British Heart Foundation reported a su… Read More
2022-07-04 08:00
Whatever your attitude towards Twitter, there’s no doubt that many brands there are “killing it”, as the younger crowd would put it, when it comes to fostering engagement o… Read More
2022-06-27 08:00
If you want to attract enquiries through your website, it would be a good idea to implement a web form on it rather than simply specify an email address. One reason why is that you could tra… Read More
2022-06-20 08:00
Even if you’ve thought twice in the past about personally renovating your home rather than simply leaving the job to tradespeople, you could be tempted to forgo approaching professiona… Read More
2022-06-13 08:00
If you need a website, you also need web hosting — it’s as simple as that. The term ‘web hosting’ refers to a service where webmasters are provided with access to the… Read More
2022-06-06 08:00
When you first see the word ‘contrast’, you might initially picture two very different colours positioned right next to each other. A classic example would be black and white, bu… Read More
2022-05-30 08:00
If you are at least somewhat unfamiliar with the concept of SEO (search engine optimisation), then chances are that you’ve dressed your website with a lot of text without stopping to t… Read More
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