2024-04-26 08:17
The decision to embrace AI hyper-personalisation is not just a matter of adopting new technologies. It forces companies to reimagine their content supply chain to continually meet audience d… Read More
Blog Directory > Software Blogs > SwiftERM AI personalisation software for ecommerce software Blog >
Swifterm Ai Personalisation Software For Ecommerce Blog
swifterm.com
Tags:
quantum
hyperpersonalisation
psychology
highly capable gpai
hubspot
notice requirement
automated
quantum computing
purchase
drug discovery
This is a SaaS plugin for ecommerce. It uses AI algorithms to identify imminent consumer purchases, to calculate what they are most likely to buy next, then populates an email and sends, capturing huge volumes of additional revenues from existing consumers.
2024-04-24 17:17
Among the great challenges posed to democracy today is the use of technology, data, and automated systems in ways that threaten the rights of the American public. Too often, these tools are… Read More
2024-04-24 12:30
The resurgence of AI has industry leaders counting the days until quantum computers go mainstream. There’s been considerable progress on the quantum computing front since Forbes l… Read More
2024-04-23 09:26
On 6th February 2024, the UK Government unveiled its long-awaited response to last year’s White Paper consultation on regulating Artificial Intelligence (AI). As expected, th… Read More
2024-04-23 07:28
Quantum AI combines the power of quantum computing with the algorithms of artificial intelligence (AI). It enables technologies to solve problems exponentially faster and in new ways.
The… Read More
2024-04-21 08:47
The marketing world is dynamic and ever-changing. The latest trends, technologies, and tactics are never stagnant. Keeping an eye on the newest marketing statistics is critical to stay ahead… Read More
2024-04-20 16:11
In the realm of technology, 2024 promises not just an evolution but a revolution—a transformative era where Artificial Intelligence (AI) transcends boundaries, reshaping the way we liv… Read More
2024-04-18 08:51
Following ever-growing adoption of artificial intelligence in ecommerce marketing, the distinction between personalisation and hyper-personalisation has become ever more important. Indeed, s… Read More
2024-04-17 04:29
Imagine you visit two different websites for companies in the same industry. One offers you three choices, while the other presents 15 varied options. Which website do you think will perform… Read More
2024-04-16 06:00
Today’s ecommerce ecosystem is fast integrating cutting-edge technologies and the power of artificial intelligence to redefine the way shoppers search for and discover products. In a w… Read More
2024-04-15 07:18
The Pareto Principle (80:20 rule) in customer success represents that 80 percent of your revenue is from 20 percent of repeated customers or loyal customers.
Chances that you have h… Read More
2024-04-13 10:15
Staying ahead of the competition is crucial in the fast-paced world of paid search marketing. With more and more businesses allocating budgets and online marketing efforts to PPC, standing o… Read More
2024-04-11 18:48
Whether it’s a matter of concern or excitement, artificial intelligence (AI) is pervasive and undoubtedly here for the long haul. So, let’s talk about it!&nbs&hell…Read More
2024-04-11 07:40
In a world driven by constant connectivity, online experiences need to be more personalised than ever before. This hyper-personalised approach aims to create the most relevant and customised… Read More
2024-04-10 09:20
A consumer’s buying decision depends on the type of products that they are thinking of buying. The behaviour of a consumer buying a coffee is a lot different from while buyin… Read More
2024-04-08 09:29
The number of clicks it takes to go from the homepage to another page within a website is called click depth and is an important factor that many people often neglect. There have been numero… Read More
2024-04-05 06:39
What if you could use data to predict what a customer will buy, one year before they even know they want it?
Automating through machine learning (ML) allowed Amazon to predict future dema… Read More
2024-04-03 15:49
Top brands understand their customer’s unique needs and preferences and dominate their markets by using that knowledge to craft engaging experiences. Think of Spotify, YouTube, Amazon… Read More
2024-04-02 10:36
Time on page measurement refers to the amount of time a user spends on a particular page of your website before navigating to another page or exiting the site altogether. Consider how long y… Read More
2024-04-01 11:00
Statistical modelling is used by organisations to transform data into business insights before machine learning (ML) comes into the picture. Continuing our series of articles, this one expla… Read More
2024-03-31 08:18
What Is AI Code Review?
Artificial Intelligence (AI) code review is an automated process that examines the code of a software application for potential problems and inefficiencies… Read More
2024-03-30 12:29
Our purpose in this article is to provide a point of empirical evidence as to how machine-learning techniques stack-up in their ability to predict consumer choices, relative to traditional s… Read More
2024-03-27 12:38
Consumers are changing buying tactics for their self-care needs as they prioritise budget-friendly products and battle economic choices on essentials by intensifying price comparisons, appro… Read More
2024-03-26 09:58
Deep learning is a method in artificial intelligence which teaches computers to process data in ways and patterns inspired by the function of the human brain. It is already a reality proving… Read More
2024-03-24 08:51
What is the hyper-personalisation trajectory? A simple question with a myriad of answers. Ron Shevlin proposes “It is a series of interactions that strengthens a customer’s emoti… Read More
2024-03-23 08:29
Virtual agents and AI chatbots will be eating into search volumes over the next two years, causing them to decline by 25%, according to a report released Monday by technology research and ad… Read More
2024-03-20 09:16
With ecommerce surging, building direct-to-consumer capabilities is more important than ever—but how do companies truly scale their D2C business?
Direct-to-consumer (D2C) ecommerce… Read More
2024-03-19 08:17
The global demand for Health and Wellness Food, valued at USD 854.8 million in last year, is on a remarkable growth trajectory. Predicted to reach USD 1805.8 Million by 2030, this sector is… Read More
2024-03-17 11:39
Running an online store is a complex business. From copywriting to managing ecommerce marketing campaigns to providing exceptional customer service, it’s a lot.
Luckily… Read More
2024-03-15 19:21
Brand equity is a term used to describe the value of having a recognised brand, based on the idea that firmly established and reputable brands are more successful. More specifically, it&rsqu&hell…Read More
2024-03-15 09:30
The beauty industry has long been known for its one-size-fits-all approach to skincare and makeup products. However, with the rise of hyper-personalisation, that is quickly changing. Hy… Read More
2024-03-14 09:49
Deep learning has gained massive popularity in scientific analysis, and its algorithms are widely used by industry and ever increasingly in ecommerce now, as it solves complex problems. All… Read More
2024-03-13 10:08
Understanding the latest advancements in artificial intelligence (AI) can seem overwhelming, but if it’s learning the basics that you’re interested in, you can boil man… Read More
2024-03-12 11:07
Personalisation is not a new concept. Brands have long known that tailoring their offerings and communications towards individuals can dramatically improve customer retention and increase co… Read More
2024-03-11 20:31
This article introduces a selection of papers on Large Language Models (LLMs) from around the world addressing the latest technology being used to push the boundaries of data analytics. We b… Read More
2024-03-10 12:45
Large Language Models (LLMs) are neural networks with multiple parameters. They are trained on large volumes of text data through semi-supervised learning. The most well-known example of an… Read More
2024-03-07 15:13
Driven by technological advances such as artificial intelligence and changing consumer expectations, companies are facing new opportunities and challenges. Ecommerce is flourishing, but comp… Read More
2024-03-05 07:49
If your customer retention strategy relies on “buying” loyalty with rewards, rebates, or discounts, it is coming at a high cost. And these days, it could also mean that you&rsquo&hell…Read More
2024-03-04 11:11
Personalisation had become an integral part of exceptional customer experience—not just in ecommerce channels but in all customer interactions. This transition was fueled by rising cus… Read More
2024-03-01 09:01
Today’s marketplace is constantly fluctuating and its vital organisations adapt, by harnessing the power of analytics and artificial intelligence (AI) to make the necessary c… Read More
2024-02-28 19:34
In the ever-evolving realm of ecommerce, the paradigm of customer engagement is undergoing a profound transformation through the lens of hyper-personalisation, or as it will become better kn… Read More
2024-02-26 19:11
Today’s consumers expect tailored, curated experiences and brands are now on the hook to deliver a future of shopping that includes individualisation and AI-driven experiences. In a re… Read More
2024-02-25 08:16
Sophisticated advances in tech now enables you now to change your relationship with each consumer. Specifically offline, via email, unique in it’s product selection for each individual… Read More
2024-02-22 19:41
There is no time to worry about presenting a potentially bleak or vain hypothesis, only a search for what is unavoidable in the future. On the surface, this may sound like a run-of-the… Read More
2024-02-22 19:41
There is no time to worry about presenting a potentially bleak or vain hypothesis, only a search for what is unavoidable in the future. On the surface, this may sound like a run-of-the… Read More
2024-02-21 12:36
For the purpose of discussing conflicting visions in AI personalisation in this article, personalisation is defined as a suite of technologies designed to filter out irrelevant information a… Read More
2024-02-17 13:24
Machine learning (ML) has revolutionised the way we interact with technology. From personalised product selection content for email marketing to streaming media content, ML algorithms are p… Read More
2024-02-16 10:35
Cognitive dissonance theory (Festinger 1957) states that people experience a mental discomfort when they hold contradictory beliefs, attitudes, or values, or when they act in ways that are i… Read More
2024-01-31 11:01
The ecommerce marketing emails that perform best across all measures (think all the traditional metrics: opens, engagement, CTR, conversions) have one thing in common: they are extremely rel… Read More
2024-01-30 04:02
Fashion companies will face economic headwinds, technology shifts, and an evolving competitive landscape in 2024. However, shifting consumer priorities will continue to offer opportunities… Read More
2024-01-27 17:18
Artificial intelligence (AI) and machine learning are woven into the fabric of our everyday lives today, often for huge benefits. (See understanding and using AI models).
Algorithms direc… Read More
2024-01-24 18:01
If you’re responsible for the growth of an ecommerce site, then you will already appreciate that as exciting as what’s coming is, it’s difficult to get a gip on. this guide… Read More
2024-01-22 20:30
Deep learning is the field of artificial intelligence (AI) that teaches computers to process data in a way inspired by the human brain. Deep learning models can recognise data patterns like… Read More
2024-01-21 11:30
If category or market share are key initiatives for your organisation, it’s likely that you are trying to determine your most promising sources of new revenue. Companies can no longer… Read More
2024-01-16 10:51
With the growing use of AI, new risks are emerging that require mitigation. These risks relate to bias and discrimination, trust and transparency, privacy and ethics, safety, security, finan… Read More
2024-01-15 08:23
Top trends in data and analytics technology and practices can help anticipate change and transform uncertainty into opportunity. Data and Analytics (D&A) leaders must factor these trends… Read More
2024-01-13 11:43
Thanks to its flexibility and range, and user-friendly, natural language–based interface, AI technology is showing its mettle everywhere from copywriting to coding. Its power and poten… Read More
2024-01-05 11:41
The modern consumer has ever-changing preferences and to satisfy them brands are turning to AI personalisation tools that help to increase customer engagement, boost loyalty, and ultimately… Read More
2024-01-04 21:23
It is important to have a clear understanding of the basic concepts of artificial intelligence types. We often find the terms Artificial Intelligence and Machine Learning or Deep Learning be… Read More
2023-12-28 14:43
If you’ve been following the technological developments of AI over the past few years, you know that it’s having an impact on nearly every industry, ecommerce marketing is no dif… Read More
2023-12-22 09:02
There is no better place to start when considering ecommerce trends than a recent poll by Boston Consulting Group (BCG) shows that more than 75% of UK consumers remain concerned about inflat… Read More
2023-12-15 10:51
The digital commerce platform market’s revenue grew by 11.2% in 2022, half of the 2021 rate. However, ongoing growth remains and we expect this rate to increase over 2023. This Magic Q… Read More
2023-12-12 08:52
While brands and consumers increasingly turn to electronic media, direct mail – an advertising and direct branding strategy inclusive transmission impression material directly go resid… Read More
2023-11-30 10:42
The era of one-to-many engagement is over. Your customers need each experience to be relevant – something as simple as knowing what pages a customer has looked at on your site before t… Read More
2023-11-22 18:11
Have you ever shopped for something online and then, moments later, found yourself inundated with ads for an eerily similar product? These are third-party cookies (tiny invisible bits of ad… Read More
2023-09-23 10:06
According to a recent study by Accenture, just 12% of companies currently use AI to boost their growth and results. Of these 30% of their revenue would be attributable to artificial intellig… Read More
2023-09-16 08:59
If you had to point out the most critical ecommerce issue in today’s high volume world, it would without doubt be personalisation. Not least because it happens to be the most lucrative… Read More
2023-09-12 16:38
AI has the potential to revolutionise the ecommerce industry, but it also comes with its fair share of challenges. Here are some of the key challenges that ecommerce businesses face when imp… Read More
2023-09-04 11:31
AI strategy change delivers enormous ROI. AI is a versatile tool that firms use to achieve a variety of business goals. When starting out, companies tend to use it to automate internal proce… Read More
2023-08-12 10:38
Have you ever received an email that appeared tailor-made for you? Maybe it was a product you were just thinking ab… Read More
2023-08-02 08:15
Ecommerce has grown tremendously over the last decade producing $5.7 trillion worldwide in sales for 2022. It is projected to reach $1.7 trillion by 2027 in the US alone, with global re… Read More
2023-07-29 16:16
Artificial Intelligence (AI) to drive core functions for retailers and brands will be a priority for 2023 as costs rise and customers become even more demanding, explains Emma Sahota, UK Man… Read More
2023-07-26 13:29
Artificial intelligence technology is changing how marketers reach and engage customers. From programmatic advertising to data analysis, AI can help marketers do a better job, but this rapid… Read More
2023-07-21 11:10
With everything else happening in the world this year, the heat-wave, the Ukrainian war etc it is no less important to keep an eye on what matters most to the vintner, the wine harvest, and… Read More
2023-07-20 10:05
A new Gartner survey finds 79% of Corporate Strategists see AI and Analytics as critical to their success over the next two years
Seventy-nine percent of corporate strategists said that t… Read More
2023-07-14 11:49
The wine ecommerce market size is estimated to increase by USD 12,062.31 million to 2027, at a CAGR of 8.15%, according to a recent market study by Technavio.
Wi… Read More
2023-07-12 10:54
You may feel that it would be reasonable to add to your tech stack incrementally, as you measure your progression and remain within a designated comfort zone, interpreted here let’s sa… Read More
2023-07-11 06:53
In recent years, PR and marketing has been rapidly evolving, driven by technological advancements and the adoption of generative AI tools. Companies increasingly rely on digital channels to… Read More
2023-07-11 06:53
In recent years, PR and marketing has been rapidly evolving, driven by technological advancements and the adoption of generative AI tools. Companies increasingly rely on digital channels to… Read More
2023-07-08 16:31
Have you ever felt like you’ve made HUGE advancements in marketing data and insight quality, but you still don’t see marketers or sales partners leveraging all of that… Read More
2023-07-07 06:56
As we venture deeper into the year, it’s clear that technological innovations are driving retention strategies to new heights. Notably, CMOs are increasing their martech spending to em… Read More
2023-07-04 19:53
As marketers enter into Q2, many have settled into a routine of marketing tasks. However, this landscape is continuing to evolve. With many new technologies and trends coming into the limeli… Read More
2023-07-04 04:35
Generative AI has been moving 100 miles an hour for the last year, like it or not As new and surprisingly powerful as gen AI is, we can already see how companies will incorporate gen AI capa… Read More
2023-07-02 07:52
When it comes to AOC wine and French classifications, it can feel really complicated really fast. But if you know some basics, you’ll find that understanding comes pretty easily. Plus… Read More
2023-06-30 10:55
Email personalization is an area where generative AI can play a significant role in enhancing the customer experience. By leveraging advanced natural language processing (NLP) techniques, ge… Read More
2023-06-29 14:41
Marketing concepts such as customer segmentation and positioning were popularised in the 40s and 50s when professors like Wendell R. Smith started documenting marketing techniques through re… Read More
2023-06-28 07:01
Artificial intelligence (AI) is no longer a science-fiction movie concept. AI is a fast-growing technology that’s gaining popularity worldwide.
Governments, enterprises, and sm… Read More
2023-06-27 06:41
Generative AI is a type of artificial intelligence technology that can produce various types of content, including text, imagery, audio and synthetic data. As the word suggests it gener… Read More
2023-06-25 09:34
While #personalisation is already a huge buzzword, the power of #generativeAI is set to propel us to new heights. In this article we offer how generative AI will transform you… Read More
2023-06-23 12:21
AI has been around for years now, so why is it making such a huge splash right now?
You can credit that to OpenAI’s release of ChatGPT on November 30, 2022. ChatGPT is a generative… Read More
2023-06-19 07:14
The whole world revolves around consumer data. Sounds like an exaggeration? It shouldn’t! The omnipresent Internet of Things and the global digital revolution which accelerated during… Read More
2023-06-08 07:33
Today’s successful ecommerce retailer has to work harder to maintain a strong competitive position. This requires their leaders to implement systems that understand customer’s ne… Read More
2023-06-01 11:55
As this season’s fashion weeks wrap up in London, Milan, New York, and Paris, brands are working to produce and sell the designs they’ve just showcased on runways—and… Read More
2023-05-31 11:18
After an unprecedented increase in retail spending online in 2020, a much needed profitable growth, ecommerce penetration across all categories continues to blossom. Online sales in re… Read More
2023-05-30 08:29
Generative AI and other foundation models are changing the AI game, taking assistive technology to a new level, reducing application development time, and bringing powerful capabilities to n… Read More
2023-05-28 09:57
The importance of network effects is well known. Economists have long understood that digital platforms like Facebook enjoy same-side (“direct”) network effects: The more Faceboo… Read More
2023-05-27 14:54
Achieving success in a crowded and fast-moving market like fashion retail is all about adapting to customer expectations and staying focused on differentiating your brand and experience. Lea… Read More
2023-05-26 14:24
When it comes to exploiting the potential of digital and online sales, the food and beverage have found its sweet spot. With more online supermarkets entering the market and gaining suc… Read More
2023-05-25 14:05
Tools offering artificial Intelligence are on the rise, accelerated by the phenomenal growth and adoption of ChatGPT. AI uses machine learning to automatically learn and improve from ex… Read More
2023-05-22 12:54
Realistically dictated by your set up, size and rate of growth, leading AI predictive personalisation marketing solution SwiftERM is available on MS Azure platform as an option. Enabling you… Read More
Subscribe to Swifterm Ai Personalisation Software For Ecommerce
Get updates delivered right to your inbox!