2023-04-10 18:06
With so many different types of digital marketing available, it can be difficult to know which ones are worth investi… Read More
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Helping you understand China's digital marketing revolution and reach the new, global Chinese consumer, with agency-proven insight. Actionable strategies!
2023-04-10 17:59
Video marketing is quickly becoming one of the most powerful tools in a digital marketer’s arsenal.The use of v… Read More
2023-04-10 17:48
As a business owner, your online visibility is more important now than ever before. In today’s digital age, hav… Read More
2016-04-08 07:05
See part 1 for a brief rundown on why you should be thinking “incremental” and “scalable” rather than “big launch” for your China online strategy.
Compone… Read More
2015-12-22 04:40
For the western organization, there is no direct route to a profitable destination in the China market. Marketing here, as anywhere else, is increasingly digital, so that a route must be fo… Read More
2015-11-13 09:14
Cheng Yanqiu (1904-1958) was born to play the dan, or feminine role in Beijing Opera. Willowy and graceful, he made it through puberty with nary a crack in his sweet soprano pipes. While wes… Read More
2015-11-13 08:49
Social media for businesses, whether in China or the West, is a lot like marriage: darned if you do, darned if you don’t.
If you do, you’re making a commitment to sharing, carin… Read More
2015-11-12 14:30
The unsung heroes of Singles Day – logistics workers.14.3 billion bucks. One day of sales. That’s more than ten dollars from every man, woman and child in mainland China.
B… Read More
2015-10-07 02:03
Alternative lifestyles in old China were not necessarily always a closeted affair.
Admit it. When you look at old photographs and portraits from the past, you think the subjects were nothing… Read More
2015-10-07 01:53
The good news: cross border ecommerce can be super scalable, and leverages the SME’s key advantage – not being in China.
The bad news: there is no magical set-it-and-forget-it cr… Read More
2015-09-25 09:21
Ever gone a long way, through a lot of trouble, for a party where you didn’t really know anyone? It takes courage and social skills to go from feeling lost, to making connections and e… Read More
2015-09-16 10:56
What makes a man a man? No, not that. That only makes him a male monkey. No, being a real man lies in manly actions no other be-testicled animal would undertake. The male essence is exalted… Read More
2015-09-16 08:17
A very common question from SMEs is, “Why can’t I just find a Chinese distributor to buy my products and take it from there?”
A fair question, to be sure. Logical, t… Read More
2015-09-08 09:13
Born and bred Beijinger Jessica Ruan just moved to Heidelberg, and it’s totally stressing her out.
Culture shock? Language barrier? Heck no. Jessica is one of those fearlessly ch… Read More
2015-09-01 12:51
“Cross border” e-commerce gets confusing, fast. The grey cloud of government regulation makes the industry hazy to begin with. Then there are the endless layers of different ente… Read More
2015-08-31 04:55
Well la DEE da, the New York Times is making it hip to eat black chicken. High time, too, since in all objective terms, the black chicken, an wuji in China, a Silkie elsewhere, is the go-to… Read More
2015-08-24 10:29
Macy’s is in the midst of setting up on Tmall Global. News on this move also mentions Macy’s declining sales. But even if desperation isn’t driving the brand’s overdu… Read More
2015-08-19 08:50
News of Suning’s new $4.6B tie up with Alibaba ignores the fact that Suning’s own ecommerce platform is considered a top ten Chinese ecommerce site as far as volum… Read More
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