2024-04-18 08:22
Elevate your sales team’s performance through effective sales coaching and training strategies. Plus, discover how to empower sales managers with the training and tools they need to un… Read More
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Sopro Blog | Great Insights; Articles Based On Sopro Stats Blog
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SoPro - Social Prospecting Blog - Written by SoPro people. Great insights, written by experts. Articles based on SoPro stats.
2024-04-09 10:00
If you’re experiencing a sales slump, we’ve got some quick and easy tips to help you motivate your sales team and get back on the path to success.
Are you finding yourse… Read More
2024-04-02 15:10
Business success largely depends on your team, especially your sales reps. We’re digging into all the best strategies and practices to help you attract, motivate and retain your sales… Read More
2024-03-22 10:53
Adding humour to your outreach emails can be an effective way of connecting with prospects. Check out some of our adaptable templates for a little inspiration!
Crafting the perfect prospe… Read More
2024-03-08 11:11
What is B2B target market segmentation, why must you do it, and what customer segments can you apply to your business?
The three core business principles are having a product that solves… Read More
2024-03-04 12:17
Sopro partnered with B2B Better on their amazing podcast! Listen to Sopro customer Nick Patterson, Co-CEO of Storm & Shelter, speak to Jason Bradwell.
In this episode, Jason had the… Read More
2024-03-01 13:20
Let’s dissect the key elements of perfecting follow-up email strategies in B2B outreach. Get to know your target audience, leverage effective communication tactics and nurture those cl… Read More
2024-03-01 13:20
Let’s dissect the key elements of perfecting follow-up email strategies in B2B outreach. Get to know your target audience, leverage effective communication tactics and nurture those cl… Read More
2024-02-23 14:24
A guide on how to generate more B2B leads, with a range of inbound and outbound strategies to help your business grow.
In today’s fast-paced business world, finding the golden key t… Read More
2024-02-23 14:24
Don’t get bogged down in endless sales jargon. A lead is simply someone who indicates an interest in your product or service, and this quick guide will give you all the tools you need… Read More
2024-02-20 09:30
Email lead generation is one of the most effective ways of driving new business. 86% of marketers have said it generates good to excellent ROI.
With a remarkable ability to make a real di… Read More
2024-02-15 11:44
LinkedIn is one of the most lucrative places for B2B lead generation, but there’s a lot to get right. From setting yourself up for success to sending an InMail that strikes the right c… Read More
2024-02-14 11:53
How do you make sure your emails land in the inbox, and avoid being tagged as a spammer? Here’s everything you need to know about email deliverability.
The legacy of spam – an… Read More
2024-02-13 09:24
At any one time, 95% of your target market is not in-market, so when you reach out to them is just as important as what you say. We uncover how to connect with them at the right time… Read More
2024-02-06 16:24
Stand out from the crowd and master the art of B2B cold emails with our data-backed ten golden rules to email prospecting.
Cold email prospecting isn’t a revolutionary practice with… Read More
2024-02-02 11:21
Before we dive into the benefits of sales prospecting and lead generation, it’s important to note that this isn’t about pitching them against the other. There is no need to pick… Read More
2024-01-31 16:15
Multi-channel prospecting can make your business more memorable and elevate your outreach. But how do you get started? This guide covers everything you need to know.
From the choppy water… Read More
2024-01-29 16:33
Forget the numbers game. Building an accurate prospecting list is the foundation of successful outreach campaigns. Here, we outline a variety of approaches to help you contact your ideal pro… Read More
2024-01-25 10:14
Unlike contacting qualified leads, cold calling is often the last thing the average sales agent wants to do. But does it still have a place in 2024? We’re taking an unbiased deep-dive… Read More
2024-01-23 09:12
We’re diving head-first into some of the critical data uncovered in The State of Prospecting 2024 report that will significantly impact your outreach marketing strategies for the year… Read More
2024-01-18 13:48
B2B intent data tells you how serious a potential customer is about buying, so you can offer them the perfect solution at the right moment. Here’s how you can use this powerful tool to… Read More
2024-01-17 09:51
It’s here! The official launch of The State of Prospecting whitepaper for 2024. Get in the know with plenty of data-fueled insights for outbound marketing.
We’re kicking off t… Read More
2024-01-15 09:14
LinkedIn is the go-to professional networking platform, with more than 67 million companies trying to attract the attention of more a billion users. This makes it a key tool for B2B busi… Read More
2024-01-12 10:12
Revolutionise your outreach with creative prospecting strategies! Unleash innovation for unparalleled business growth.
For any business, mastering the art of prospecting is a game-changer… Read More
2024-01-09 10:11
What can you expect to see in this year’s much-anticipated whitepaper?
Next week, we’ll launch our brand new whitepaper for the year ahead: The State of Prospecting 2024. With… Read More
2024-01-04 12:40
Ideal customer profiles and buyer personas are two different but related concepts. Find out how to utilise them together for better sales and marketing output!
At its core, marketing is a… Read More
2023-12-21 10:52
An in-depth guide to growing your email subscriber lists by creating and optimising your B2B content marketing strategy.
Email marketing is a powerful way to connect directly with y… Read More
2023-12-14 11:47
Is email prospecting spammy? We debunk the myths of cold emails, and explore strategies for effective B2B email prospecting.
Email is one of the most risk-averse and cost-effective channe… Read More
2023-12-11 13:59
Where first impressions are often formed within seconds, the humble email signature remains an underestimated asset. Beyond its functional role, your email signature has the potential to be… Read More
2023-12-07 16:57
A B2B outbound marketing perspective on the new email sender rules being introduced by Google and Yahoo: what you need to know, what you need to do, and what it means for your business.
W… Read More
2023-11-30 10:50
The big buzz of the email marketing world concerns the changes Gmail is implementing to reduce spam. Announced by Google’s product updates in early October, Yahoo swiftly backed the st… Read More
2023-11-23 10:37
Jurassic Park found the perfect blend of special effects techniques that still hold up today. From the science of SMART to forensic prospecting, here’s how your business development go… Read More
2023-11-14 11:14
You’ve probably heard of inside sales, but do you know its full impact on B2B selling? From creating an inside sales process that’s as good as being in the room, to the best virt… Read More
2023-11-09 14:47
You may have a pearl of wisdom for your prospects, but can you float to the surface of their inbox through a sea of spam? Absolutely. From personalising your stroke to swimming the right cha… Read More
2023-11-01 10:25
No money? No problem. Here are nine budget-friendly marketing strategies you can start implementing right now.
For many marketing teams trying to make the most of limited resources… Read More
2023-10-26 09:59
The most common mistakes sales reps make when engaging with prospects, and how leaders can help them avoid these pitfalls on the quest for new sales.
Effective sales engagement acts as th… Read More
2023-10-24 09:33
How to keep generating B2B leads in the typically slow month of December, and why you should use the quieter sales seasons to get ahead of competitors.
There’s a good chance that a… Read More
2023-10-19 16:23
Outlining the difference between sales engagement and sales enablement. Discover why you need both, and how they form a key part of your B2B sales strategy.
Working out the intricacies of… Read More
2023-10-12 12:52
Dive into this practical guide to learn what a sales funnel is, why it’s a game-changer for your business, and how to build one that turns curious clicks into committed customers.
T… Read More
2023-10-04 16:11
The B2B sales arena is slowly morphing into a bustling committee, with each passing year adding more and more decision-makers.
Over 78% of B2B sales are now overseen by multiple decision… Read More
2023-09-28 11:58
Last night, on the rooftop of our Skopje office, Sopro had the honour of hosting the launch of the British Business Association (BBA) in Macedonia.The BBA has been launched to promote trade… Read More
2023-09-27 15:38
Why you need content as part of your lead generation strategy, how to create high-quality content, and the best ways to distribute and promote your words.
———&mdas&hell…Read More
2023-09-25 11:27
Why you need to know your B2B target market, how to identify and segment them, and the best ways to start reaching out.
In the competitive B2B landscape, knowing your audience is th… Read More
2023-09-11 12:33
6 email lead generation techniques that move beyond a simple email and optimise the areas your competitors don’t. We’ll cover best practice in email prospecting, before revealing… Read More
2023-09-06 13:36
Why you need to build your own sales email list, how to do it, and tips for making the process quicker and easier without compromising the quality of your data.
You need new clients… Read More
2023-08-31 07:58
This guide covers what email prospecting is, and outlines an email prospecting strategy and some different ways to optimise the results. Finally, we look at how to get the most out of your s… Read More
2023-08-17 08:48
Ever feel like you’re in the marketing equivalent of an 80s action movie: up against overwhelming odds and a ticking clock?
Imagine a world where you’re free to focus on… Read More
2023-07-28 08:17
Why a good closing line is important for sales emails, what makes a good sign off, and examples of great closers that get responses.
It’s no secret that we love email at Sopro. In f… Read More
2023-07-24 15:41
How gifting works in sales prospecting, the regulations around it, and how to use gifting to get new clients.
In B2B sales, building strong connections with potential customers goes beyon… Read More
2023-07-12 14:29
Today, we’re going to venture into the vast frontier of email prospecting. The data repeatedly shows: there’s gold in them there hills.
But you have to keep your wits about yo… Read More
2023-07-06 09:32
Here’s the thing: most cold emails are boring and impersonal. Automation is great for adding personalisation, but relying too heavily on it can make your messages sound spammy and gene… Read More
2023-06-30 14:25
Looking to reel in US sales? Here’s how to write cold email templates that get American prospects hooked.
Whether you’re a seasoned pro or just dipping your toes into USA pros… Read More
2023-06-22 09:47
What improvements you can make to your website to ensure prospects are impressed? Here’s how to optimise your website for lead generation campaigns.
What is web optimisation?
Web… Read More
2023-06-14 15:46
Building brand awareness can be as simple as someone recommending you to a friend. Someone saying, “Hey, I like this brand – have you heard of them?”. One of the best ways… Read More
2023-06-09 09:41
Just as a skilled gardener knows which plants grow best, a savvy sales rep understands the importance of focusing on the leads most likely to be fruitful. This where lead scoring comes in. B… Read More
2023-06-02 13:15
You’ve found the perfect prospect and pitched like a pro, but the work’s not over yet. You need a rock-solid plan for what comes next and boost your chance of sealing the deal.&n&hell…Read More
2023-05-30 11:00
Whether you’re a sales newbie or a seasoned email marketer, understanding how to avoid spam folders is essential for a successful email campaign.
In this blog, we’ll delve int… Read More
2023-05-25 07:50
As GDPR turns five, we’re reflecting on the last half-decade, and what’s changed in the world of digital communications.
GDPR turns five
This time back in 2018, most of us… Read More
2023-05-24 14:11
Sales forecasting isn’t just saying, “I think we’ll earn this much this year”. It’s a complex practice that can change the face of your business if you do it pr… Read More
2023-05-18 08:16
On their own, email and LinkedIn are powerful sales channels. Used together, they’re a dynamic duo that propel your prospecting efforts and set you up for success.
But it&rsq&hell…Read More
2023-05-11 09:13
With Sopro, you can count on our experts to consistently deliver qualified sales opportunities to your team. However, the real value lies in closing deals, and that’s where your role i… Read More
2023-04-28 08:09
Just like cleaning out our homes and decluttering our “just throw it in there” cupboard, it’s important to take a fresh look at our sales strategies and techniques to see w… Read More
2023-04-27 08:53
With so many potential customers out there, it can be overwhelming to know where to start. That’s where LinkedIn Sales Navigator comes in.
LinkedIn Sales Navigator is a powerful too… Read More
2023-04-20 16:04
You know what they say, rules are rules. And when it comes to GDPR, you definitely want stick to them.
Since GDPR came into play in 2018, it’s become more important than ever… Read More
2023-04-14 08:04
The ultimate guide to B2B lead generation, how to generate B2B leads, and the best ways to measure your success.
Almost half of B2B sales reps say getting enough good quality leads… Read More
2023-04-13 11:24
What came first, the chicken or the egg? There are lots of different methodologies out there when it comes to selling, but let’s bring it right back to the beginning…
B… Read More
2023-04-06 09:39
The difference between a CRM system and a sales engagement, and why you need both to take your B2B business to the next level.
It’s an age-old trope, but you need to work smarter, n… Read More
2023-04-03 15:20
Defining an average B2B cost per lead benchmark is roughly as difficult as climbing Mount Everest. Calculating an average cost per lead (CPL) for each channel and industry is like climbing E… Read More
2023-03-30 09:26
Are your leads taking too many pitstops? Here’s how to speed up the sales process and get your customers to buy, faster.
The sales process is a bit like a race track. A talented dri… Read More
2023-03-24 08:57
Email marketing isn’t just sending out newsletters. If you’re only emailing a handful of subscribers every few weeks, you’re missing out on the immense power of outbound em… Read More
2023-03-23 09:43
Business development is a key part of growing a company and making it successful. It might not grab the headlines like the superstars in finance, sales or HR, but every company engages in bu… Read More
2023-03-16 13:59
Imagine this: you’re walking down the street, minding your business, when you spot someone with a clipboard. They make eye contact and now they’re heading straight for you&hellip&hell…Read More
2023-03-10 09:39
Sending sales emails in the United States? Then you might’ve found yourself lost in a labyrinth of regulations. Here’s everything you need to know about staying compliant when se… Read More
2023-03-09 16:28
Looking to outsource your B2B lead generation? Here’s how a Sopro campaign works, and how our prospecting service can get you more sales-ready B2B leads.
When you employ great sales… Read More
2023-03-08 09:21
The 2023 International Women’s Day theme is embrace equity. The #embraceequity campaign is to get people asking: Why equal opportunities aren’t enough.
But, this year, I… Read More
2023-03-01 10:22
A complete deep-dive into what sales strategies are, the different types and how to implement your own sales strategy.
46% of B2B sales reps list lead quantity and quality as their… Read More
2023-02-21 08:44
What UTM codes are, how they’re used, and how you can use them to make the most of your marketing campaigns.
To be a great marketer, it’s important to know if your activities… Read More
2023-02-20 10:24
It’s Shrove Tuesday, better known as pancake day, and that means it’s time for another tenuously related blog!
Just like flipping pancakes, social media campaigns can be… Read More
2023-02-16 09:49
Ain’t no ladder tall enough to keep me getting to you… that’s how you want your prospects to feel, right? That they’ll take the necessary steps to buy from you. But… Read More
2023-02-10 14:28
Aw, the famous words of Beyoncé: if you like it, you should’ve put a ring on it…
Sometimes getting someone, whether that’s a long-term partner or a prospect, to… Read More
2023-02-03 10:26
Outbound lead generation is the method of generating leads through outbound sales strategies, such as email marketing, cold calling, direct mail, and social media. It’s a great way to… Read More
2023-02-02 09:59
A complete deep-dive into what prospecting is, the different methods, tools, and strategies, along with an actionable outreach plan for engaging your ideal customers.
Making initial… Read More
2023-01-26 15:23
The psychology behind selling, and how you can use it to close more deals, faster.
What’s the brain’s favourite channel? The Neural Network.
Your frontal lobe m… Read More
2023-01-19 10:45
An up-to-date, relevant, and segmented database is the first secret to successful prospecting.
And while reaching that goal can take time and expertise, every sales prospecting campaign i… Read More
2023-01-13 09:19
What is appointment setting in sales? Why is it important? And how does it help with B2B lead generation? Here’s our best practice guide for appointment setting.
One of the most imp… Read More
2023-01-09 12:01
It’s a new year and we’re excited to announce the launch of our brand-spanking-new whitepaper: The State of Prospecting 2023.
It’s been months in the making, with all ha… Read More
2023-01-05 03:07
Sales and marketing alignment (known as ‘smarketing’) is an area ripe for improvement in many companies. Despite their similar purposes in driving new business, it’s surpri… Read More
2022-12-22 11:43
Marketing campaigns can go viral for many reasons – they’re funny, they’re thought-provoking or they’re downright atrocious. And just because it’s Christmas, we… Read More
2022-12-15 10:08
B2B marketing is boring.
Wrong. B2B marketing can be just as fun and creative as B2C. In fact, if you want to stand out from the crowd, adding a little humour to your marketing camp… Read More
2022-12-09 09:41
Bill Gates said he only hires lazy people because they work smarter not harder.
Putting more hard work and time into something doesn’t necessarily mean you’ll come out with th… Read More
2022-12-01 13:56
Planning your sales and marketing strategy for 2023? Here’s the top 5 B2B trends we expect to see next year – and how you can use them.
In this blogTrend #1: Getting serious w… Read More
2022-11-03 10:51
Nailing down that all-important tone of voice (TOV) can be a mean feat, and once you’ve done that you might be excited to share it with your prospects.
Just look at innocent… Read More
2022-10-28 09:28
Salespeople scream in the dead of night
This is prospecting, everybody make a scene
Trick or treat ’til the prospects gonna die of fright
It’s our town, everybody scream… Read More
2022-10-25 15:35
Outbound isn’t just for the sales team. Here’s why you should include prospecting when putting together your digital marketing strategy.
Outbound can seem like a dirty word wh… Read More
2022-10-21 03:32
Fed up with leads that never convert? It’s time to trust in a new way of selling. Here’s how to improve your sales process and close more deals.
The top 20% of salespeopl… Read More
2022-10-18 15:05
We all love a perk. Here’s how you can use incentives to convert your B2B leads into customers – and get them to stick around for the long haul.
Incentive. Noun. A thing that… Read More
2022-10-14 12:47
Tracking your leads is a necessity when it comes to B2B sales. As buyers make their way through their own journey, keeping in touch with them along the way is essential – communication… Read More
2022-10-12 08:43
If you’re in B2B sales or marketing, you’ve probably heard the term “demand gen” kicking around the office or on social media. Keeping up with all the different terms… Read More
2022-10-10 10:58
Does your prospecting data make you a sinner or a saint? Here’s the 7 deadly data sins – and how to make your prospecting habits heavenly.
Databases – not a subject many… Read More
2022-10-03 09:33
It feels odd talking about winter when we’ve spent the last few months melting in various heatwaves, but with school back in session and Halloween on the horizon it’s a good time… Read More
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