2023-10-12 08:04
After 11 years Marc Marquez leaves Honda HRC to join Team Gresini. This was announced in a laconic press release, without signatures or photos, by the same House of the Wing. The same one to… Read More
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RTR Sports Marketing delivers Updated News about MotoGP, F1 and Sports Marketing
The Role Of Content In Successful Motorsport Sponsorship: Comprehensive Content Marketing Strategies
2023-10-11 14:20
In motorsport, the deafening roar of engines and adrenaline-fueled sensation of speed are just the tip of the iceberg. Behind the scenes, meticulously crafted content creation and marketing… Read More
2023-10-10 15:11
If you are willing to invest in a sport sponsorship program just because you want to win and get brand visibility, you are making a huge mistake. Brand visibility is just one of the many ben… Read More
2023-10-06 14:46
The Metaverse represents an entirely new digital arena for brands to engage audiences through immersive experiences and virtual sponsorship activations. By leveraging emerging technologies l… Read More
2023-10-06 07:45
Motorsports sponsorship can be a powerful marketing tool for brands looking to reach passionate fans and drive sales. However, determining the return on investment (ROI) of these deals can b… Read More
2023-10-05 15:20
In the world of motorsports, there is no property quite like MotoGP. As the pinnacle of motorcycle racing, MotoGP offers unparalleled speed, drama and innovation that captivates fans worldwi… Read More
2023-10-05 12:51
After the Formula 1 boom in recent years, sponsors and companies have been knocking endlessly at the teams’ doors to grab a late piece of the cake. But with increasing sponsorship fees… Read More
2023-10-04 15:49
Aston Martin recently made history by allowing Jessica Hawkins to test at the Hungaroring last 21 September. The 28-year-old Briton drove 26 laps of the Hungarian circuit in the AMR21, the t… Read More
2023-10-03 15:15
Zoooooooom! There it goes, the sound of groundbreaking records being shattered one after another. Season 9 of Formula E didn’t merely sizzle – it detonated, sending shockwaves ac… Read More
2023-10-03 13:11
In the more than four decades since its establishment in 1977, the Williams Formula 1 team has become one of the most successful and iconic participants in motorsport’s premier c… Read More
2023-09-27 13:37
The Exciting Start of a New Era
We are thrilled to unveil the provisional calendar for the 2024 MotoGP World Championship. Set against the historic backdrop of MotoGP’s 75th anniversar… Read More
2023-09-26 08:23
Formula 1 is one of the most popular and lucrative sports in the world, with an estimated 1.5 billion fans globally. As such, it offers tremendous marketing and branding potential for sponso… Read More
2023-09-22 07:27
Formula 1 is known for being one of the most highly regulated sports in the world. The Fédération Internationale de l’Automobile (FIA) oversees and enforces the rules of… Read More
2023-09-21 13:44
Branding, in the age of digital transformation, has evolved far beyond simple logo placements and sponsored events. The dynamics of brand-customer relationships have shifted, and as marketer… Read More
2023-09-21 08:13
MotoGP‘s debut in India, at the Buddh International Circuit, is a watershed moment in the annals of motor sports. This is a transformative moment, expanding the geographic reach of the… Read More
2023-09-20 16:01
Modern Formula 1 is a fascinating and complex sport, in which the success or failure of a weekend-and sometimes an entire season-is played out over a few hundredths of a second. The single-s… Read More
2023-09-19 08:38
Tires are one of the most fascinating, debated and important objects in Formula 1. Always the focus of rule changes, design changes and engineering attention, tires are the only point of con… Read More
2023-09-14 15:29
In the fast-paced world of motorsport, where the roar of engines and the pursuit of speed dominate, another race is silently unfolding – a race among technology giants to sponsor and p… Read More
2023-09-13 11:48
Both the Formula 1 and MotoGP have a large and international portfolio of sponsors. These are companies that have been accompanying the top two- and four-wheeler series around the world for… Read More
2023-09-07 09:51
Since their birth in the early 2000s, the world’s best cybersecurity brands have been sponsoring Formula 1 teams. From former Ferrari partner Kasperski to today’s Acronis, CrowdS… Read More
2023-09-04 09:54
Introduction: The Zig-Zag Maneuvers of F1 Drivers
Formula 1, the pinnacle of motorsport, never fails to dazzle spectators with its high-speed races and cutting-edge technology. However, ther… Read More
2023-09-04 08:57
The dust is about to settle, and the engines are ready to roar once again as the Dakar Rally returns to Saudi Arabia. In the world of motorsports, this epic event needs no introduction. It&r&hell…Read More
2023-08-29 13:44
A relationship little investigated on the desks of sports marketing classes but very frequent in reality is that between the so-called silly season (the market moment of drivers and teams th… Read More
2023-08-23 14:38
The International Motor Sports Association (IMSA) is at the forefront of premier sports car racing in North America. With a rich history dating back to its founding in 1969, IMSA has evolved… Read More
2023-08-22 08:09
In the realm of modern business, forging and nurturing relationships stands as a cornerstone of success. Regardless of industry, the delicate web of connections within and beyond an organiza… Read More
2023-08-21 14:43
In the realm of business-to-business (B2B) marketing, sport sponsorship has emerged as a dynamic strategy to forge valuable connections and amplify brand visibility. As companies seek innova… Read More
2023-08-21 13:53
In today’s fast-paced and competitive business landscape, the role of sports marketing agencies has taken on a new level of significance. These agencies have evolved from being mere in… Read More
2023-08-21 07:27
Picture this: the roar of high-performance engines, the thrill of speed, and the adrenaline-pumping action of Formula 1 racing. But what happens when the unexpected occurs? Enter the unsung… Read More
2023-08-03 14:25
In today’s fast-paced and fiercely competitive business landscape, staying ahead of the curve requires more than just exceptional products or services. Successful companies understand… Read More
2023-08-03 09:41
In the thrilling realm of motorsports, the Superbike World Championship (WSBK) stands shoulder to shoulder with the renowned MotoGP, captivating a diverse and passionate global fan base. The… Read More
2023-08-02 13:33
In the fast-paced world of motorsport, securing a sponsorship deal can mean the difference between revving up for success or being stuck in the pit lane. As a motorsport enthusiast, driver… Read More
2023-08-02 07:01
In the dynamic world of motorsport, the realm of sponsorship stretches far beyond the mere adorning of logos on race vehicles. It evolves into a multi-faceted integration of a company’… Read More
2023-08-01 13:45
In the exhilarating world of Formula 1 racing, technology and innovation play a crucial role in gaining a competitive edge. One such innovation that has revolutionized the sport is the Drag… Read More
2023-08-01 08:03
Introduction
In the fast-paced world of motorsport sponsorship, the competition is fierce, and every edge counts. One of the most potent and often underutilized tools in a team’s arsen… Read More
2023-07-31 07:25
The just concluded season of the ABB FIA Formula E World Championship was a rollercoaster of excitement, high-speed racing and technological advances. This ninth season was characterised by… Read More
2023-07-31 07:06
Australian racing sensation Oscar Piastri, aged 21, has emerged as one of the brightest prospects in the motorsport world. His journey from karting as a young boy to becoming a Formula One d… Read More
2023-07-28 14:31
Formula 1 racing is a thrilling sport that captivates millions of motorsport enthusiasts around the world. One of the most revered and iconic tracks in the Formula 1 calendar is the Ci… Read More
2023-07-28 13:33
Unleash Your Brand’s Potential in the Fast Lane!
Are you a small business owner looking to put the pedal to the metal and accelerate your brand’s visibility and growth? Look no f… Read More
2023-07-28 07:52
In the competitive world of sports, securing a sponsorship deal can make a substantial difference in a team’s success and financial stability. However, one crucial aspect that is often… Read More
2023-07-28 07:20
The adrenaline rush of a car racing down a track is captivating, a spectacle that draws millions of people worldwide. In this world of high-speed competition, race drivers aren’t only… Read More
2023-07-27 14:47
Formula One, a pinnacle of motorsport, has been experiencing an extraordinary surge in economic growth in recent years. This article delves into the factors that have contributed to this unp… Read More
2023-07-27 07:52
The 21st century has witnessed an unprecedented surge in the popularity of esports and gaming. This meteoric rise presents forward-thinking brands with a golden opportunity to tap into this… Read More
2023-07-26 15:35
Motorcycling, especially MotoGP, has always been a high-octane affair. It has historically offered fans the thrill of witnessing their favorite riders maneuver powerful machines at breakneck… Read More
2023-07-26 07:20
The Power of Data in Sports Sponsorships
In the epoch of the data-obsessed modern society, sports sponsorships have evolved into a potent tool that transcends traditional metrics of reach an… Read More
2023-07-25 14:04
In a world saturated with brands vying for attention, standing out can be a challenge. One route companies are increasingly exploring is the realm of racetrack sponsorship. From boosting bra… Read More
2023-07-25 10:45
Formula E, the electrifying apex of sustainable racing, has unveiled its highly-anticipated 2024 calendar, sparking waves of enthusiasm across the motorsport world. With 17 pulse-pounding ra… Read More
2023-07-25 07:34
Analyzing trends in motorsport sponsorship is a critical task for marketing professionals. It provides valuable insights into the ever-changing landscape of the industry and guides the decis… Read More
2023-07-24 13:53
Formula E, alongside MotoE and Extreme-E, represents the forefront of a potential revolution in motorsport, harnessing alternative technologies. The key advantage of these series is their em… Read More
2023-07-24 08:59
F1 teams have distinct cultures, values, assets, and brand personalities. Choosing the right fit is crucial for your F1 sponsorship success.
Introduction on the benefits of sponsorship in Fo… Read More
2023-07-21 10:55
In the world of business and marketing, sponsorship plays a pivotal role in establishing new and meaningful relationships between brands. It serves as a powerful tool for enhancing a company… Read More
2023-07-20 10:10
RTR, a leading sports marketing company, won the prestigious ESCA Italian Sponsorship Awards 2000 for the sports sector thanks to the partnership developed between the Emilia Romagna Region… Read More
2023-07-20 07:10
Introduction on the benefits of sponsorship in Formula 1
Formula 1 is one of the most popular and prestigious sports in the world, with a global audience of over 400 million people. As a res… Read More
2023-07-17 14:20
How much does a sponsorship in Formula 1 cost? What are the elements and factors that contribute to the price of a sponsorship in motorsport’s top championship? Then again, how do acti… Read More
2023-07-17 09:47
The allure of Formula 1 is undeniable – a magnet for motorsport enthusiasts across the globe, its dizzying mix of precision engineering, elite competition, and human courage have entra… Read More
2023-07-13 07:30
Francois Cevert was a man who lived on the edge, testing the boundaries of physics on the unforgiving tarmac of the world’s most demanding race circuits. There was an elegance to his d… Read More
2023-07-12 10:42
In the annals of Formula 1 racing, one figure stands out as both a bright meteor that flashed across the sky and a haunting presence, forever etched into its fabric. Jochen Rindt, the charis… Read More
2023-07-12 10:04
Formula 1, often recognized as the pinnacle of motor racing, has always enthralled fans worldwide with its high speeds, remarkable technical precision, and intense rivalries. However, it has… Read More
2023-07-12 08:41
The recent victory of Scuderia Ferrari at the 24 Hours of Le Mans has been nothing short of seismic. Ferrari has been a household name in the world of motorsport for almost a century, but th… Read More
2023-07-11 12:31
Valentino Rossi, aka “The Doctor”, has wielded an influence over the world of motorsports that extends far beyond his last lap on the race track. Despite retiring from profession… Read More
2023-07-11 07:36
If you were to distill the essence of victory into a single act, it would arguably be the spray of champagne on the podium. A symbol of joy, achievement, and opulence, the uncorking of champ… Read More
2023-07-10 07:40
The glitz, glamour, and spectacle of the Formula 1 series has found a fitting new home – Las Vegas.
The F1 Las Vegas Grand Prix, a momentous strategic decision by the F1 organization… Read More
2023-07-06 07:29
With as many as 24 dates from March to December, the 2024 Formula 1 calendar will be the longest ever in the history of motorsport’s top series. In fact, the 2024 F1 season will kick o… Read More
2023-06-21 14:03
As a Formula 1 helmet sponsor, you have the potential to take advantage of one of the most popular sports on the planet and gain brand visibility through strategic designs. Helmet designs ar… Read More
2023-06-12 14:49
Get ready to rev up your motorsport experience! If you’re a fan of the fast lane, nothing beats the adrenaline rush of watching a MotoGP race live. But if you truly want to feel the pu… Read More
2023-05-31 15:48
Riceviamo e volentieri pubblichiamo questo bell'articolo scritto da Salvatore Valerioti, Redattore del Blog del Ring
“Give a child a sheet of paper, some paints and ask him to draw a c… Read More
2023-05-31 15:45
To sports marketing professionals, the name of Jon Spoelstra, certainly one of the most celebrated innovators and interpreters of sports marketing in the past 30 years, will not be new. Alon… Read More
2023-05-21 13:38
Short for ‘Best Water Technology,’ BWT are one of the many big brands involved in F1 sponsorship. In this feature you will learn what makes them special and how they have benefit… Read More
2023-05-21 11:52
The MotoGP VIP Village offers an unparalleled experience for attendees at Grand Prix events across the globe. With exclusive access to tours of the paddock, pit lane walks between sessions… Read More
2023-05-17 16:00
How do Formula 1 points work? This complex and fascinating system has a significant impact on the outcome of each racing season. In this in-depth analysis, we will explore the intricacies of… Read More
2023-05-17 12:17
As the world of motorsports continues to evolve, the importance of effective motorsport brand activation cannot be overstated. With a plethora of opportunities for brand exposure and fan eng… Read More
2023-05-17 10:51
As a racing enthusiast, you must have heard about the MoneyGram Haas F1 Team and their recent sponsorship deal with, you guessed it, MoneyGram. This collaboration has sparked… Read More
2023-05-17 08:42
Leveraging motorsport sponsorship for brand visibility in the digital age has become an increasingly effective strategy for companies seeking to expand their reach and strengthen t… Read More
2023-05-16 16:14
Emerging trends in sports marketing are reshaping the way brands and companies connect with fans, athletes, and teams. As technology advances and consumer preferences evolve, it is crucial f… Read More
2023-05-16 14:47
Businesses strive to attain the greatest ROI and build a strong relationship with their customers in today’s fiercely competitive sports sponsorship market. As decision-makers in promi… Read More
2023-05-16 13:21
As the world of sports evolves, the landscape of sports sponsorship is constantly changing too. For modern entrepreneurs seeking to leverage the power of sports for their brands, understandi… Read More
2023-05-15 14:05
The Unlikely Intersection of Formula 1 and Global Logistics
In the realm of global logistics, few brands stand as recognisable as DHL. Its ubiquitous yellow and red logo is a familiar sight… Read More
2023-05-11 13:51
Introduction
The exhilarating world of motorsport, characterized by speed, high performance, and advanced technology, serves as an exciting platform for promoting brands and businesses. This… Read More
2023-05-11 10:07
At RTR we believe that great partnerships must be formed from sponsorship deals- DHL and F1 are a great example of that as they’ve collaborated to achieve remarkable growth.
In 2021, D… Read More
2023-05-10 13:42
Sports PR companies are experts in developing and executing public relations campaigns that build brand awareness and generate buzz around a sport property, its sponsors or other major sport… Read More
2023-05-05 12:39
Saudi Arabian Oil Company, also known as Aramco, is a major sponsor of Formula 1. Aramco is one of the largest companies in the world by revenue and is the most profitable company globally… Read More
2023-05-05 08:53
Niki Lauda was a three-time world champion in Formula One, successful entrepreneur and aviation enthusiast. Lauda’s life has been punctuated by great achievements in any field, tumultu… Read More
2023-05-02 15:33
Motorsports sponsorship is a crucial aspect of the racing industry, with billions of dollars invested each year to support teams, drivers and events. Sponsorship not only provides financial… Read More
2023-05-02 14:31
In the following lines we explore the growing importance of the social media and of theinfluencer marketing in the digital age, focusing on how companies can use the best athletes and sp… Read More
2023-05-01 10:35
When it comes to Brazilian Formula 1 drivers, Ayrton Senna and Nelson Piquet are often the first names that spring to mind. However, before these racing giants, there was a man who not only… Read More
2023-05-01 10:20
In today’s rapidly evolving business landscape, it has become more crucial than ever for companies to explore innovative marketing strategies to stay ahead of the competition.
In this… Read More
2023-05-01 10:09
The world of Formula 1 racing captivates millions of fans worldwide with its cutting-edge technology, extreme speeds, and fierce competition. One question that frequently arises among enthus… Read More
2023-04-28 12:57
Michael Schumacher, born on January 3, 1969, in Hürth, Germany, is widely regarded as one of the greatest Formula 1 drivers of all time. His racing career is filled with incredible achi… Read More
2023-04-28 08:56
The Ultimate Guide to Overcoming 15 Motorsport Sponsorship Objections: Unlocking Business Benefits and Maximizing ROI
Motorsport sponsorship can be an exciting opportunity for businesses to… Read More
2023-04-27 09:08
In the world of Formula 1, there are drivers who are remembered for their talent and others for their personality. But only a few are able to leave an indelible mark on the hearts and minds… Read More
2023-04-26 15:33
Starting with the Baku Grand Prix in Azerbaijan 2023 (Baku Circuit, April 28-30, 2023), the Saturday of the Formula 1 changes face again, making way for a standalone day in which the Sprint… Read More
2023-04-25 14:16
Winning MotoGP – a bigger picture
Manufacturers participate in racing for a variety of reasons, including brand exposure, technological advancements, and market research.
Brand awarene… Read More
2023-04-19 14:06
Experiential sports marketing
Experiential sports marketing has become an essential tool for engaging consumers and building brand loyalty in the highly competitive sports industry. By creat… Read More
2023-04-05 09:16
It starts again from Australia, and specifically from the spectacular Phillip Island circuit, the World Superbike World Championship (WorldSBK) 2023.
There are 12 stages in the season, which… Read More
2023-04-03 09:35
James Hunt was an iconic Formula One driver who won the World Championship in 1976. He was known for his irreverent character, super-fast driving skills, and his love for the hedonistic life… Read More
2023-03-31 09:07
Youth sport sponsorship is a crucial component in nurturing the athletic talents of young individuals, promoting physical activity, and fostering community engagement. Companies that choose… Read More
2023-03-30 16:14
Brands need to create content that resonates with their target audience. As a sports marketing professional, I realize that sports fans are exposed to an enormous amount of promotional mater… Read More
2023-03-30 09:29
Latin Americans are known for being passionate, especially when it comes to sports, so much so that they have earned the name, fanáticos (fanatics). On top of that they are also very… Read More
2023-03-29 15:00
In the world of sports, brand sponsorship is key to fostering team success, supporting athletes, and generating fan enthusiasm. Formula 1 racing, with its high-octane energy and global appea… Read More
2023-03-27 12:43
For professional drivers and riders, especially in the beginning or minor categories, getting a sponsorship is an indispensable element in establishing and sustaining a successful racing car… Read More
2023-03-24 13:23
MotoGP is one of the most popular and exciting sports in the world, and it’s no secret that many of its top riders choose to live in Andorra. But why is this tiny country nestled in th… Read More
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