2019-10-11 13:49
The travel industry is constantly developing and has to move in tandem with consumers changing attitudes and behaviours – and this makes it hard to know what next year will hold. From… Read More
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Weekly updated blog for Ad-Rank Media with marketing advice, SEO information and up to date content marketing data.
2019-09-12 09:30
In certain circles, cruising has garnered a reputation for being something of an older-person’s holiday option, but taking an objective look at what a break on the water can offer reve… Read More
2019-09-06 12:23
The aviation industry is ever-changing, and investing in content marketing, travel SEO and PR is paramount to success. Embracing new technology can also help companies gain a compe… Read More
2019-08-30 08:04
Welcome to the August edition of our Travel Digital Digest. As you can imagine, a lot has taken place since July, with many people heading on holiday. It is now more important than ever to k… Read More
2019-08-22 12:52
If you’re fed up of being told to ‘picture yourself on a beach, under a palm tree, with azure blue waters lapping at your feet’, then join the club.
Travel copywriting &hell…Read More
2019-08-16 15:23
When you think of cruise ships docking in ports around the Mediterranean, the image of the passengers disembarking for their day isn’t usually one of youthful vigour. Cruises have long… Read More
2019-08-09 11:17
Blockchain and travel – two words that invoke a lot of feelings on their own, but mostly confusion when combined. While blockchain may sound overly technical and complex (because, well… Read More
2019-08-02 12:05
Welcome to your July Travel Digital Digest. Time flies in the world of travel and with summer in full swing, we share some of the biggest highlights from July. With constant changes and deve… Read More
2019-07-26 11:09
If your travel blogs are struggling to get out of the slow lane, then it may not be the writing that’s the problem – it’s the images.
You may have immaculate intros, beaut… Read More
2019-07-19 07:34
Personalisation is a marketing trend that’s here to stay. 58% of consumers say that personalisation is very important when making a purchase, with 52% claiming they’d b… Read More
2019-07-12 10:21
Gone are the days of working face-to-face with a high-street travel agency to plan and book an upcoming holiday, or flicking through Teletext to find a great deal and confirming over the pho… Read More
2019-07-01 12:26
Welcome to June’s monthly round-up of everything travel. With the travel world constantly changing, it is important that your content marketing strategy is effective and up t… Read More
2019-06-26 09:47
In an age when technology is constantly shaking things up, keeping up with new ways to market products and services is essential for any industry – and the car-hire sector is no differ… Read More
2019-06-07 09:32
Virtual Reality (VR) has seen major usage in the gaming industry but marketers in other sectors – including travel – have realised its potential. We’re going to highlight i… Read More
2019-06-01 13:00
The news never stops in the world of travel.
May delivered some big headlines filled with big changes, developments and exciting predictions. While you focus on the day-to-day running of yo… Read More
2019-05-28 09:30
The travel sector has never been so crowded. From an industry dominated by a few big players 25 years ago, you’ll now find niche, specialist companies offering a huge range of holidays… Read More
2019-05-22 08:59
In the past, if you wanted to travel, you had to pay the full amount up front. For many of us, this meant months of saving before booking your flights and holiday.
Alternatively, you could… Read More
2019-05-09 11:39
Air travel is entering a new era, whereby private jet charter flights are no longer just for businessmen or wealthy travellers. Just as Airbnb and Uber have boldly burst into their respectiv… Read More
2019-05-02 13:37
April has been an exciting month in the world travel, packed with technological advances and new stats. Here’s our monthly round-up for April 2019 – here are all the importa… Read More
2019-04-24 10:33
Train travel is the adventurer’s unsung hero. With rail networks spanning the country from top to bottom, there are few places that can’t be reached via train. The possibilities… Read More
2019-04-18 11:56
Airbnb, one of the standout travel-industry disruptors of the past five years. Connecting travellers to unique, home-from-home stays in a more diverse range of accommodation than ever before… Read More
2019-04-03 13:37
Featured snippets are a great piece of real estate to own on search engine results pages (SERPs). There isn’t a decisive way to achieve a featured snippet – only Google really kn… Read More
2019-04-01 11:00
In the world of travel marketing, the headlines just keep coming. To make sure you’re up-to-date with the latest news, here is your monthly round-up of the top stories in March 2019… Read More
2019-03-28 13:49
Consumers are becoming savvier when it comes to marketing and advertising online. As found by Smart Insights, the global click-through rate of paid adverts across all platforms and form… Read More
2019-03-20 09:10
From the living room to the car and even your pocket – digital screens are everywhere.
With 64% of people more likely to buy online after watching video, producing high-qual… Read More
2019-03-12 14:43
The rise of social media has had a huge impact for industries worldwide.
Before the introduction of social platforms, travel brands would have to rely heavily on costly media advertising an… Read More
2019-03-06 12:29
Keyword research forms the basis of any website, and in a hyper-competitive industry like travel, it’s even more important. You don’t want to fall into the trap of launching a we… Read More
2019-03-04 13:14
‘88.2% of statistics are made up on the spot’ was famously coined by comedian Vic Reeves. Well, the following 50 travel stats are 100% accurate, and essential if you’re int… Read More
2019-03-01 14:51
From advancing technologies to new trends, this year has already seen some exciting headlines in the world of travel marketing. Here is your monthly Travel Digital Digest:
The rise of socia… Read More
2019-02-25 13:08
With the number of social media users set to reach more than 3 billion in 2021, the way that audiences use the internet has changed and developed.
Brands must now keep up-to-date with… Read More
2019-02-25 11:11
The power of PR should not be underestimated.
With everybody looking to gain attention for their travel brand, the right PR campaign can take businesses to new heights. And in this increasi… Read More
2019-02-14 09:57
Online Travel Agencies (OTAs) are a huge competitor for hotels, and with Statista projecting revenue of the online travel booking market to be £17.3 billion by 2023, this com… Read More
2019-02-11 12:47
Ever wondered how much of a difference the copy on your hotel website can make?
Writing the perfect hotel description, enables brands to increase conversion rates, gain new customers and mu… Read More
2019-02-07 12:53
2018 saw the further diversification of social media, the buzz around voice search, and the evolvement of personalisation. With 2019 well under way, there are sure to be more developments ac… Read More
2019-01-31 09:53
Building and earning quality backlinks is a great way to improve your Google ranking as they show that your content is high-quality, engaging and worth referencing. The downside is that link… Read More
2019-01-28 08:41
The best way of improving your website’s search-engine performance is by building and earning external links. They act as votes of authority, telling Google that your content is high-q… Read More
2019-01-15 17:03
Travel and content go together like sunshine and the seaside, one complementing the other perfectly. This is why coming up with content ideas is the easy part; the challenge is to develop a… Read More
2018-05-08 08:00
Conversion rate optimisation (CRO) is the data-driven process of optimising your website in order to create more conversions, such as sales or leads.
Tools such as Google Analytics make it p… Read More
2018-05-03 08:44
The beginning of spring has echoed themes of change and progress throughout the digital sphere. From search engine updates to GDPR preparations, here are some of April’s biggest headli… Read More
2018-04-30 10:00
Let’s cut to the chase – high-quality content is crucial to the success of your SEO strategy. If you fail to create engaging content, you risk spending a lot of time and money on… Read More
2018-04-23 10:00
Semantic trends have played an increasingly central role in search for some time. Algorithms now have the ability to take whole queries into account, rather than simply focusing on specific… Read More
2018-04-16 11:00
Facebook has had a particularly busy start to 2018, announcing a string of updates that have the potential to significantly alter news feeds and advertising. While Facebook’s commitmen… Read More
2018-04-09 10:12
‘Make a great product, and they will come’ has never been less true than in today’s crowded marketplace. For e-commerce businesses, having a watertight marketing strategy i… Read More
2018-04-06 11:16
We’re already a quarter of the way through 2018, and search engine and social media giants are pushing boundaries in the name of improving user experience. From shoppable social media… Read More
2018-03-20 10:00
There’s no denying that Artificial Intelligence (AI) is changing the way in which we use technology. In October 2015, Google announced the roll-out of an AI algorithm called RankBrain… Read More
2018-03-13 10:18
Creating an e-book is a significant undertaking for any business. From idea development to writing, design and promotion, e-books can be a drain on time and resources. Done well however, the… Read More
2018-03-06 09:49
Thanks to its association with all things romance, brands and businesses have been competing to encourage feelings of love from their users in February – often with mixed results. With… Read More
2018-03-01 12:38
As popularity in voice-operated devices grows, so too does the use of voice search. Google Assistant, Amazon Alexa, Siri and Microsoft Cortana are all paving the way for new voice-centric st… Read More
2018-02-20 16:48
Internal links are essential for any site’s SEO. Having an internal link structure that is bad or just plain non-existent can be catastrophic to your website. But why?
Internal li… Read More
2018-02-15 11:21
With an ever-increasing number of people using smartphone searches, coupled with Google’s upcoming mobile-first index, it’s more important than ever that websites are optimised f… Read More
2018-02-14 09:17
Personas are a way for companies to pinpoint who their customer base is and how they behave. Both the buyer persona (often also called the marketing persona) and the UX persona (or design pe… Read More
2018-02-09 08:00
Orphaned pages are pages on your website that aren’t linked to by any of your other pages. If no internal links are pointing at a page, not only does it make it unlikely a site user wi… Read More
2018-02-08 10:01
We live in an age of equality, or at least it’s easy to believe that until another big business makes an inappropriate ad or a campaign blunder. All too often businesses in the public… Read More
2018-01-31 10:47
The beginning of a new year brings with it a sense of change – and the marketing industry is no exception. From mobile ranking updates to voice search trends, here’s a selection… Read More
2018-01-29 13:24
The modern consumer wants to get to know you before they commit to your brand, making blogs important places for you to woo them with your content. And where best to look for inspiration and… Read More
2018-01-23 14:03
It’s been a tumultuous year for the UK, and internationally. One that began with the inauguration of Donald Trump as US president, featured a disappointing snap General Election for T… Read More
2018-01-23 10:01
With the introduction of the ‘snowflake generation’, into the consumer sphere, in which each and every person expects to be recognised and treated as individual and unique… Read More
2018-01-18 14:59
With the rate Google and SEO best-practice shape-shift, it’s always a good idea to have a grasp of tangible goals for improving your site’s ranking. With the new year in full swi… Read More
2018-01-16 13:23
An interview with SEO manager of Findmeagift.co.uk
There’s no question that ranking higher than your competitors in search results is a must. But how can you ensure that your ecom… Read More
2018-01-09 16:00
Content marketing best practice is rapidly shifting across industries. Naturally, brands and business are increasingly investing time and resources into the kind of user-led content favoured… Read More
2018-01-02 10:43
In order to successfully optimise your website for search engines, you need to pinpoint exactly which keywords are the best fit for your particular non-profit organisation.
You might be… Read More
2017-12-12 10:45
It’s been predicted that in 2018 online purchases will account for 18% of all retail sales made within the UK. It’s great news for e-commerce businesses, yet the industry&rs&hell…Read More
2017-12-01 13:43
The start of the festive season is an inherently busy time for the digital marketing industry. From Snapchat updates to controversial Christmas ads, here’s a look at the biggest news i… Read More
2017-12-01 12:02
Over 2 million blog posts are published every day, vying for the attention of readers in the hopes of converting words into leads, sales, advertising clicks, etc.
If you’re reading thi… Read More
2017-11-24 13:23
It’s easy to get wrapped up in your own SEO strategy, but if you really want to be successful it’s vital to look at the bigger picture. Even if your business offers a service tha… Read More
2017-11-17 14:42
There are a whole host of SEO factors at play when it comes to how well your website ranks in Google, and depending on which industry you’re in, some will have more impact on your sear… Read More
2017-11-10 11:53
As the industry becomes more and more performance-based, there is an ever-increasing pressure on marketing departments to demonstrate their return on investment (ROI). Yet 40% of marketing d… Read More
2017-11-01 12:00
As Halloween season ends and the chaos of Christmas marketing begins, it’s time for the next in our digital marketing round-up series. Here, we take a look at some of the biggest news… Read More
2017-10-31 15:25
In 2016 it was estimated that 89% of British households had internet access, rising to 94% in London and the South East. With 82% of adults logging on daily or almost daily, the im… Read More
2017-10-19 09:00
By its very nature, the world of content marketing and SEO can feel like a minefield to those with little experience. The industry is littered with SEO jargon, including acronyms and turns o… Read More
2017-10-02 15:52
With September over and October starting to spring into action, it’s time for the next in our digital marketing round-up series. Here, we take a look at the latest news from the worlds… Read More
2017-09-27 13:25
With so many innovative new ways to reach customers, many marketers wonder, is it still worth sending an email? The short answer: yes. Email marketing is alive and kicking, and if you’… Read More
2017-09-21 14:43
In 2016 it was estimated that 89% of British households had internet access, rising to 94% in London and the South East. With 82% of adults logging on daily or almost daily, the impact that… Read More
2017-09-20 13:01
The pressure is always on for new and existing fashion brands to deliver quality content online. Creating aspirational content that aligns with your brand identity and encourages conversions… Read More
2017-09-05 10:52
As we wave goodbye to August, we take a look at what happened last month in the world of SEO, content marketing and digital PR.
57% of traffic now from smartphones and tablets
It’s… Read More
2017-08-21 15:12
Everyone has heard of the Michelin guide. For a restaurateur, receiving a single Michelin star is a huge success and sure to boost reputation and revenue enormously. But why is a company tha… Read More
2017-08-15 12:00
We may only be part way through 2017 but content marketing professionals are already starting to look forward to the new trends and media opportunities 2018 might bring, to help get ahead in… Read More
2017-08-08 14:02
Social media can make or break a brand.
It’s estimated that 52% of online and offline purchases are influenced by Facebook alone, with nearly a third of shoppers actually purchasi… Read More
2017-08-01 09:18
Now that July is over, it’s time for our monthly digital marketing roundup to look at the latest news and advancements in the ever-changing world of SEO, content marketing and digital… Read More
2017-06-21 10:24
In the loan industry where consumers are looking for experts they can trust, content marketing offers financial service businesses a platform to develop a positive brand persona.
While SEO i… Read More
2017-06-21 10:24
In the personal loan industry where consumers are looking for experts they can trust, content marketing offers financial service businesses a platform to develop a positive brand persona.
Wh… Read More
2017-06-15 14:29
It’s impossible to underplay the impact that the internet has had on the building trade. Where the industry once relied on word-of-mouth and print ads placed in local newspapers, the w… Read More
2017-06-07 11:46
We are thrilled to announce our win at The Drum Search Awards where we walked home with a shiny new award for “Best Use of PR” for a SEO campaign.
The award reco… Read More
2017-05-12 13:26
As an e-commerce retailer your products are the back bone of your business – so good product photography is a biggie. Did you know that people remember 80% of what they see and 20% of… Read More
2017-02-06 16:15
Big brands like Coca-Cola, MTV and American Express are all winning the content marketing battle and it’s fair to say that money talks when it comes to content. There are some that fee… Read More
2017-01-24 11:26
Travel is a highly competitive industry, and to stand out from the competition it is crucial that brands use content to raise awareness and develop engagement. The internet is increasingly s… Read More
2017-01-06 12:29
Whether you’re looking to improve your e-commerce product pages or engagement on social media, there’s no denying the importance of great product photography. As many as 67% of c… Read More
2017-01-03 14:24
Working in collaboration will always bring with it its own challenges, as different minds, skillsets and personalities combine to bring about a shared outcome. Sometimes though, it can seem… Read More
2016-12-14 09:00
There’s a wealth of media online. Over 65 million blog posts were published in October 2016 on WordPress alone, so it’s important to make sure you stand out. Publishing high… Read More
2016-12-14 09:00
There’s a wealth of media online. Over 65 million blog posts were published in October 2016 on WordPress alone, so it’s important to make sure you stand out. Publishing high… Read More
2016-12-13 10:48
An SEO campaign has the potential to make or break the reputation of your brand, so choosing the right agency for the job is vital. While opting for those that rank highly in Google search m… Read More
2016-12-05 17:07
In an age of integrated social media, eCommerce apps for just about everything and 24/7 online customer service, retailers must continually adapt the way they market and sell their products… Read More
2016-12-05 17:07
In an age of integrated social media, eCommerce apps for just about everything and 24/7 online customer service, retailers must continually adapt the way they market and sell their products… Read More
2016-12-01 10:53
It’s official – Ad-Rank Media are now an award-winning digital content agency! At last night’s UK Search Awards we went home with a shiny new award, recognising us fo… Read More
2016-11-29 09:15
If the human brain processes images 60,000 times faster than it processes text, it is logical that including images and videos in your content strategy will have serious benefits. When a wal… Read More
2016-11-28 12:47
Digital PR is often a lengthy process, but can ultimately be broken down into three key steps – the planning and creation, pitching and distribution and tracking and measurement. We&rs&hell…Read More
2016-11-21 14:19
In case you missed it, we’ve recently been shortlisted for not one but two categories at the prestigious UK Search Awards. In just over a week, on November 30th, we’ll find out i… Read More
2016-11-14 13:33
Wednesday night sees Norwich’s Digital iQ networking Meet Up land at St Andrew’s Brewhouse, a free event open to all from 6-8pm. This month’s speaker is Ralph du Plessis of… Read More
2016-11-10 17:33
When it comes to buying things, we like to know what we’re getting. After all, you can’t touch, smell or try out the product, so strong, compelling images are essential. Yet whil… Read More
2016-10-25 12:29
We’re consistently reminded that journalists and publishers are busy people, with overflowing inboxes that are brimming with people wanting to get their story heard. So how can you mak… Read More
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