Optimising SEO for eCommerce images is crucial for creating a visually appealing and high-performing online store. It involves reducing the file size of images without compromising their quality, thereby improving website load times and overall user experience. There are several compelling reasons why image optimisation should be a priority for any eCommerce business: Faster Page Load Times: In the fast-paced digital world, users have little patience for slow-loading websites. Optimising images help reduce the file size, allowing web pages to load quickly. Studies have shown that even a one-second delay in page load time can significantly impact conversion rates and customer satisfaction. By optimising images, you can provide a smoother and more seamless browsing experience for your potential customers. Improved Search Engine Optimisation (SEO): Image optimisation plays a vital role in search engine rankings. Search engines consider page load times as a ranking factor, and faster-loading websites are more likely to rank higher in search results. Additionally, optimising images by adding descriptive alt tags and relevant file names can enhance your websiteâ€™s visibility in image search results, driving additional organic traffic to your online store. Enhanced Mobile Experience: With the increasing use of mobile devices for online shopping, it is essential to optimise images for mobile platforms. Mobile users often have limited bandwidth and slower internet connections, making image optimisation even more critical. By reducing image file sizes, you can ensure that your eCommerce website performs well on mobile devices, providing a positive user experience and increasing the likelihood of conversions. Cost Savings: Optimising images can lead to significant cost savings for your eCommerce business. Smaller image file sizes mean reduced bandwidth usage and lower hosting costs. Moreover, if you use a content delivery network (CDN) to serve your websiteâ€™s images, smaller file sizes will result in reduced data transfer and storage costs. Increased Conversion Rates: High-quality images are essential for attracting and engaging potential customers. By optimising images, you can strike a balance between visual appeal and fast loading times. This improves the overall user experience and can lead to higher conversion rates, as customers are more likely to stay on your website, explore your products, and make purchases.