2024-03-07 23:18
Marketers face increasing complexity in measuring the full value of their cross-channel media strategies, driven largely by fragmented media consumption and ongoing privacy changes. As a… Read More
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Digital Marketing For Local Businesses Blog
launch805.com
LAUNCH805 delivers customized online marketing solutions that match clients’ preferences, business, and style.
2024-03-05 14:04
Every day, people turn to Search to find the best of what the web has to offer. We’ve long had policies and automated systems to fight against spammers, and we work to address emer… Read More
2024-02-06 12:46
From sending emails to scrolling through social media, our lives are very much online. Every click, login, and piece of information we share builds our digital footprint, one that requires c… Read More
2024-01-11 23:03
Today, we’re excited to reaffirm our support for the Right to Repair movement by releasing our first white paper on repair while endorsing proposed Oregon Right to Repair legislation t… Read More
2024-01-04 23:40
In 2024, we are helping people find ways to live more sustainably — from travel to home energy to thrifting. Here’s a look at 10 ways our products and features can help you make… Read More
2023-11-16 23:06
As more people use their devices for mobile banking and money management, fraudsters and criminals are increasingly using malicious apps to steal money or account information.
Scammers of… Read More
2023-10-19 20:09
Google Analytics 4 helps you understand consumer behavior across your websites and apps. It measures that activity while adapting to an evolving technology and regulatory landscape. By using… Read More
2023-10-18 09:51
Generative AI is helping retailers around the world approach common challenges in new and creative ways — from improving digital customer service to creating content more efficiently… Read More
2023-09-19 23:55
One of the biggest benefits of Bard, an experiment to collaborate with generative AI, is that it can tailor its responses to exactly what you need. For instance, you could ask Bard to s… Read More
2023-09-07 03:17
Streaming officially has a new leader. In a Kantar survey of weekly video viewers, over half said the first app they opened on their TV screen was YouTube.1 And the latest Nielsen… Read More
2023-08-31 01:34
Thousands of people gathered in San Francisco this week to learn about the newest updates and technologies at Google Cloud Next 2023. Our advances in AI were a major focus esp… Read More
2023-08-18 00:50
Billions of people turn to Google every day for access to trustworthy information and content, and we take this responsibility seriously. Our terms of service, product policies, developer po… Read More
2023-07-25 12:19
Before Google Maps came along, I got lost while driving more than I’d like to admit. But after many years as a daily Google Maps user — from the early days of printing off maps f… Read More
2023-07-22 14:18
We were pleased to take part in the Biden Administration’s symposium today focused on multi-factor authentication (MFA), continuing the industry’s ongoing efforts to strengthen a… Read More
2023-07-22 02:39
We’re proud to join with other leading AI companies to jointly commit to advancing responsible practices in the development of artificial intelligence. Today is a milestone i… Read More
2023-06-28 02:03
Like many other shoppers, I never want to miss out on a good deal. But whenever I impulsively buy something during a sale, I find myself questioning: Was that actually a good discount? What… Read More
2023-06-15 01:45
At I/O this year, we announced ways we’re making AI more helpful for everyone. That includes rolling out our new “Help me write” feature in Gmail to users in Works… Read More
2023-06-15 01:39
Google AI powers so much of what people love about YouTube: content recommendations, accessibility, user experience and more. As we shared at Google Marketing Live, it also powers… Read More
2023-05-03 10:37
For some time we and others in the industry have been working on a simpler and safer alternative to passwords. While passwords will be with us for some time to come, they are often frustrati… Read More
2023-04-14 13:16
Taking the time to like other people’s (or business’s) posts is an important aspect of social engagement.
By liking, sharing, and commenting on someone else’… Read More
2023-04-04 03:32
In today’s digital age, having a website for your business is essential. But just having a website is not enough. You need to be able to measure the performance of your website and you… Read More
2023-03-22 01:40
Struggling to stay focused and organized at work can look different for everyone. Maybe when distractions pop up, your to-do list turns into a distant memory. Or perhaps critical emails… Read More
2023-03-08 13:54
Local Services Ads is now available for more than 70 types of businesses, including those in categories like education, people care, pet care, wellness and health care.
As a local busines… Read More
2023-03-01 07:39
Automation, store badges and regular monitoring are some ways we help you shop safely on Google.
Shopping for something online — especially something big, like a new device or a pie… Read More
2023-02-22 21:37
Use this 77-step WordPress checklist guide to save time on how to quickly and efficiently establish your first WordPress website project.
1. WordPress Pre-Development
Where do you actu… Read More
2023-02-22 21:37
Use this 77-step WordPress checklist guide to save time on how to quickly and efficiently establish your first WordPress website project.
1. WordPress Pre-Development
Where do you actu… Read More
2023-01-27 23:00
When making plans for the year ahead, it may be tempting to turn to well-worn marketing tactics — those that have always driven consistent results. Instead, why not take the opportunit… Read More
2022-12-15 03:26
Two years ago, we created the Insights page to help you keep up with changing consumer behavior at the height of the pandemic. As the reality of the pandemic has evolved, new chall… Read More
2022-12-14 14:50
As the digital marketing landscape evolves, the need for nimble and durable measurement continues to grow. This is why we made data-driven attribution our default attribution model… Read More
2022-11-15 13:24
In a typical month, Google sends hundreds of millions of website visits and phone calls to hotels around the world.1 That’s because travelers often come to Google to research and deci… Read More
2022-11-13 21:58
THE CORRECT WAY TO NAME YOUR PHOTOS FOR IMAGE SEO
SEO (Search engine optimization) is the process of optimizing a website to generate the maximum number of organic (non-paid) vi… Read More
2022-10-12 14:15
Traveling can be a source of joy and excitement, especially when meaningful experiences are involved. In the last year, we’ve seen searches for “fun activities” reach an al… Read More
2022-09-08 23:58
Google Local Service ads empower small businesses to advertise on Google and receive leads directly from potential customers. Google Local Service ads appear on the top of the SERP’s … Read More
2022-09-08 23:58
Google Local Service ads empower small businesses to advertise on Google and receive leads directly from potential customers. Google Local Service ads appear on the top of the SERP’s … Read More
2022-08-22 08:14
Schema markup and Structured data are an SEO tool that can help improve the click through rate of your website on the search engine results page (SERP).
While schema and structured data… Read More
2022-08-10 09:51
Digital marketing is a multidimensional industry that utilizes a vast amount of consumer data.
As a result, a well-implemented regulatory framework is required to ensure that consumer pr… Read More
2022-08-08 09:04
Did you know that 76% of people who conduct a local search on their smartphone visit a business within 24 hours, and 28% of those searches result in a purchase? As a local business, it&rsquo&hell…Read More
2022-08-01 23:00
Google Display Ads are visually appealing online advertisements that are essential to building and growing a company’s brand. Their high-quality imagery includes a call-to-action (CTA)… Read More
2022-05-26 20:14
Another Google Marketing Live Keynote event has come and gone, and with it came a whole new list of Google product announcements, upgrades, and improvements. Google has stated several times… Read More
2022-05-07 23:04
Video marketing is one of the best ways to generate new sales leads.
Establishing an effective video marketing campaign can be difficult, especially for small businesses. However, advance… Read More
2022-03-30 23:10
Dynamic remarketing allows companies to target their selected audience using information generated when the viewer clicks on a specific product or engages with a particular advertisement. In… Read More
2022-01-27 20:27
New year, same trend: Consumers continue to tap into an ever-growing number of places to get inspiration and find what they need. This past holiday season, 54% of shoppers used five or more… Read More
2021-12-11 02:12
You’ve spent a considerable amount of time building your Google audiences. You’ve created in-market audiences, affinity audiences, and remarketing audiences. Now, it’s time… Read More
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