2024-04-25 10:30
This Week’s Highlights: Core Article: From Vinyl to Viral: Multiplying Your Messages Across Mediums Cool Stuff: Which Tarot Card Are you Professionally (Hmm, this site analyzes y… Read More
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The Soulful Marketing Blog
shannonmcc.com
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business
grateful
marketing path
potential tiktok ban
dream clients
abba
idea
amp cassette tapes
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Soulful marketing tips, tools and inspiration for your mind, marketing and manifesting what you most desire.
2024-04-18 10:30
This Week’s Highlights: Core Article: What do Snails, The Grateful Dead & Cassette Tapes all have in common? Cool Stuff: Time Travel Enthusiasts – this is kind of cool AI Inf… Read More
2024-04-11 10:30
This Week’s Highlights: Core Article: From Waterloo to Worldwide: ABBA-Inspired Content Strategies 🙂 Cool Stuff: What in the world is Barkatechture? (You gotta see it!) AI Info… Read More
2024-04-10 22:36
This Week’s Highlights: Core Article: Lessons From A Potential TikTok Ban In The U.S. Cool Stuff: Does the UK Really Have More Redwoods Than California? AI Info & Resourc… Read More
2024-03-28 10:30
This Week’s Highlights: Core Article: Lessons From A Potential TikTok Ban In The U.S. Cool Stuff: Does the UK Really Have More Redwoods Than California? AI Info & Resourc… Read More
2024-03-21 10:30
Have you ever had a seemingly small interaction that simply left an impact on you? A few weeks ago, at the United Club in the San Francisco airport, I ran into the chef who creates the recip… Read More
2024-03-14 10:30
This Week’s Highlights: Core Article: Chipping Away Your Barriers to Success Cool Stuff: How does the world’s largest cruise ship feed 10k people? AI Info & Resou… Read More
2024-03-07 11:30
This Week’s Highlights: Core Article On Mindset: Embarking on a Different Kind of Gratefulness Journey Cool Stuff: The One Question Bill Gates Would Ask A Time Traveler More… Read More
2024-02-29 11:30
Before You Dive In – Some Highlights For You: Core Article: Teaming Up – Go Nike & Dove! Cool Stuff: Happy Leap Year – Feb 29 only comes around every three ye… Read More
2024-02-22 00:59
So many things have been swirling through my head since I got back from our trip to Jackson, WY. Being away and realizing my age (as referenced after our snowmobile tour when I was so… Read More
2024-02-15 11:30
This week is just a simple email – as Alice and I are away for my birthday in the snow-covered landscape of The Grand Tetons and Yellowstone. Last week, as we were preparing for… Read More
2024-02-08 01:31
Let me tell you a quick story – (Adapted from Melody Beattie’s More Language of Letting Go.) Two monks were walking along the sidewalk during a heavy rainstorm. They came across… Read More
2024-02-02 22:28
Ok, so…. first off – it’s not what you think… It’s more of a first-grade crush, you know, when you met your first friend, and they were incredibly kind to you… Read More
2024-01-25 11:30
I want to share with you something that’s more than just a concept. It’s a transformative approach in the marketing world – it’s about embracing authentic curiosity a… Read More
2024-01-18 23:30
2024-01-11 02:04
Have you ever had the experience of remembering something, then going to write it down, and you forget? Then, later on, do you remember it? Or maybe you’ve written a blog, eGuide, or e… Read More
2024-01-04 01:29
And just like that – poof – it’s the New Year – Welcome 2024! How are you? How were your holidays? I’ve been thinking about you a lot lately. I decided tha… Read More
2023-12-21 00:40
ay, you clicked on this email, and you opened it up…. and now I have a question for you— What are you thinking right now? Are you here and present with me? Or is your mind somew… Read More
2023-12-14 00:33
Early on in my career, I had no clue about writing direct response copy. I pretty much just winged it. (Yeah, I know… And I was a journalism major, so I did have some writing experien… Read More
2023-12-07 00:03
Something that’s been ingrained in me from my dad and my mentors has always been setting my goals for the year. The one thing that always tripped me up was how I measured my success. I… Read More
2023-11-30 23:58
Have you ever been stuck, like writer’s block kind of stuck? And honestly, that phrase doesn’t quite fit for me cuz I’ve not ever had writer’s block. What I’ve… Read More
2023-11-23 23:48
Today in the U.S., we’re celebrating Thanksgiving. I love this time of year when friends and family get together to share a meal (or a feast), gratitude, and connection with each other… Read More
2023-11-16 00:52
So this happened… Earworms have invaded my space this week… Yep, this is a bit of an unusual topic. Surprisingly, earworms have a bit to tell us about messaging and mindset. Qu… Read More
2023-11-13 16:36
Someone reached out to me last week and needed some help with their business. They’re not getting many leads from their website and are spending money in many places, and nothing seems… Read More
2023-11-02 01:38
I’m currently in a 6 week inspiring and thought-provoking class taught by my good friend Kim DeYoung. The class is called “Choice Confident.” She teaches you how to use que… Read More
2023-10-27 23:02
Countless times, I’ve had people come to me in a flurry of frustration, having spent a lot of money on an expert or guru and they didn’t have any real results to show for it. Tha… Read More
2023-10-19 00:25
When I first started my business back in 2006, it wasn’t because I wanted to go out on my own. I was incredibly scared and a bit freaked out. I spent all my life in corporate America… Read More
2023-10-16 17:43
I had an interesting procrastination discovery moment this week that I wanted to share with you. Let me give you a little background first for context—I’m working on another big… Read More
2023-10-12 17:01
Let’s talk about manifestos and how they could be a perfect way to inspire you, your staff, or your team to make a huge difference in the last quarter of this year. You might be thinki… Read More
2023-10-02 21:50
I know, I know, you might be thinking, “Geez Shannon, what’s with this gimmicky email header about hidden secrets that sounds more like clickbait?” Yeah, I get it and… Read More
2023-09-21 00:25
Have you ever been in a group of entrepreneurs where you meet regularly to connect about your business and also get the opportunity to do a hot seat about it? I’ve been in several over… Read More
2023-09-18 22:01
I just came across another terrific article from Inc.com. They always have good combos of business, marketing, and uplifting short reads that are clickbait worthy. They often talk about Warr… Read More
2023-09-08 21:16
You might have guessed this answer if you read my email from last week… 🙂 (And thanks for all the kind comments – appreciate you!) This woman is simply on FIRE –&n&hell…Read More
2023-08-31 23:31
Hi Shannon, This summer, there’s been a lot written in the news about Taylor Swift’s Eras Tour. From crazy ticket prices, scalpers, and Live Nation/Ticketmaster’s conglomer… Read More
2023-08-28 18:48
Have you ever been shopping for fresh berries at the grocery store? The other day, while picking out some strawberries in the huge fruit section at Costco, I noticed the fascinating decision… Read More
2023-08-22 06:10
Another fun Soulful Marketing Principles case study for you. This company has been my go-to for t-shirts for at least the last 15 years. I have over 30 of their t-shirts, from long sleeves t… Read More
2023-08-14 20:03
It’s no secret that I’m addicted to learning. Honestly, it’s better than being addicted to anything else. 🙂 What I find interesting is that today, there’s so… Read More
2023-08-07 08:58
Whenever I’m working with a client who’s launching a product, course, or service online, I always walk them through my 7-Step Soulful Marketing System. That’s actually how… Read More
2023-07-31 20:19
It’s launch week for me and my major client. All I can say is yowza, I totally forgot how zainy launch life can be. This launch has sooo many moving parts and is complicated. Yet, that… Read More
2023-07-27 20:19
It’s launch week for me and my major client. All I can say is yowza, I totally forgot how zainy launch life can be. This launch has sooo many moving parts and is complicated. Yet, that… Read More
2023-07-24 23:22
I’d love to say that I’m Zen enough that nothing bothers me much anymore. And to some degree, that’s an honest statement. Then, on the other hand, when I spend money, and t… Read More
2023-07-18 00:06
I’m at it again, doing some fun research on “Soulful” businesses and how they use Soulful Marketing principles. This company is my personal favorite, not just cuz I love ic… Read More
2023-07-10 19:23
Let me take you on a short journey – my spouse, Alice, has been looking for a new car for a while. We’ve been asking these questions: “Do we buy another hybrid?” or … Read More
2023-07-02 22:42
I took on a very big launch project six weeks ago. It was for a company that I helped launch two of their other docuseries very successfully back in 2017 – 2018. They had a change in m… Read More
2023-06-26 22:04
Last week, I did a case study on REI and how they’ve used Soulful Marketing Principles to build momentum and create incredible long-term success over 85 years… So this week, I t… Read More
2023-06-19 17:11
I’m excited to dive into a more extensive case study with you. We’re going to explore some core principles of Soulful Marketing, and how it has created immense success into some… Read More
2023-06-12 21:11
If you’ve been on my email list for a while, you know how much I’m addicted to learning. It just fuels me.
And one of my favorite things to do is share some of the stuff I’… Read More
2023-06-05 21:35
It’s officially six months into the year. It’s half over, or as I like to look at it – there’s half the year left. 🙂 It’s also a terrific time to pause… Read More
2023-05-31 22:33
Have you ever been so stressed out and disorganized that work wasn’t getting done, and you felt like you were constantly disappointing your clients? Some of what you’re feeling m… Read More
2023-05-22 21:24
A couple of weeks ago, I attended a live virtual 3-day event – Product Launch Formula (PLF Live). I attended this event in person many times until the pandemic hit, and as you know &nd&hell…Read More
2023-05-14 21:16
What I’ve learned over the many years in business working with clients is that they always come to me with something specific that they need help with. It’s usually something lik… Read More
2023-05-09 00:42
When I started out 17 years ago as an entrepreneur, it definitely was a bit of a bumpy ride. Having come off, the heals of corporate America, there seemed to be so much to do to get my busin… Read More
2023-05-02 01:24
Just got off a call with a person I met online at a Trends Newsletter networking event. (If you don’t know what Trends is – I’d highly recommend you check them out. Es… Read More
2023-04-19 08:00
Last week, I shared about how your business changes over the years and how that change will impact your dream clients/customers. My core message was to ensure you connect with your power dre… Read More
2023-04-18 22:30
When I worked in Corporate America in the late 1990s and early 2000s, I had an amazing executive coach who I worked with for ten years. One of the things we focused on was how to deal with c… Read More
2023-04-06 22:57
I love looking at popular brands and then breaking down their online dream client experience to see how it works. Yeah, I’m kind of geeky like that. The fascination is not just about t… Read More
2023-03-31 19:47
Come down this rabbit hole with me. :-)
One of the main ways to improve ranking on Google searches is to get higher-ranked like-minded sites like Inc, Forbes, Amazon, GoodReads, and others t… Read More
2023-03-23 21:28
Each week when I sit down to write my weekly eNewletter, the idea usually just comes to me at that moment. I LOVE my intuition and connection with my inner writing and marketing guide. Yet… Read More
2023-03-16 23:13
I’m wondering if you’re anything like me and have a ton of books in your “Save for later” category on Amazon. You know, the books people recommend on your Zoom calls… Read More
2023-03-14 23:47
That’s why it’s more important than ever that what you write, and share emits your personality, vision, and values and ultimately connects with your dream clients.
It’s abo… Read More
2023-03-07 01:22
It seems that all the email lists I’m on can’t stop talking about AI and copywriting. Are you finding this too? (Or maybe it’s just me on too many copywriting lists!) I fin… Read More
2023-02-25 00:05
I’m constantly curious about what tactics companies use to get me to buy their stuff. And believe me, there are some that do some very interesting manipulative maneuvers… So wha… Read More
2023-02-16 15:04
A few weeks ago, I had a colleague reach out to me and wanted my thoughts on a new website that she had just launched for her mom’s business. I always find it curious and fascinating t… Read More
2023-02-09 16:47
I’ve not ever been a person who liked to do puzzles. I didn’t understand what drew people to putting a picture together that was in pieces… It just never made sense to me… Read More
2023-02-02 16:08
Have you ever launched a course, product, or service and felt like you worked your tail off, and then the big day came……and it was crickets? A few trickles of sales came in, ye… Read More
2023-01-26 06:13
And just like that, January is taking its bow and next week is “hello February.” Did January go by as fast for you or is it just me? Not only did it feel like I blinked but next… Read More
2023-01-19 05:28
Last week I shared with you part 1 of my spouse and I’s fridge adventure. I shared with you some insights into the first two appliance stores we perused. And I gave you some takea… Read More
2023-01-13 19:29
It’s the beginning of 2023, and for me, it’s been a bit of a rocky start – with my New Year’s Eve CVD positive test, the cyclone rain bombs (and it’s still rain… Read More
2023-01-06 17:44
Happy January 2023! How are you feeling? The first couple of weeks of January always feels like a bit of a blur to me. All the anticipation, shopping, presents, and prep for the holidays and… Read More
2022-12-23 17:41
When I recently presented to a group of 17 people about how to create your intention and vision for the New Year, I got some feedback that totally blew me away. Not because it was about me o… Read More
2022-12-15 05:10
Have you ever had something happen that you weren’t expecting and just turned your life upside down? Such as losing a big client, getting injured, getting sick, or maybe something happ… Read More
2022-12-08 20:15
Earlier this week I was on the phone with a client who said – “I cringe when I think about creating and sending out an email where I’m selling something this holiday.&rdquo&hell…Read More
2022-12-01 17:30
As an entrepreneur, I know how hard you work at and on your business. Sometimes it can be grueling and stressful, especially if you do it alone. And even if you have some help, it still can… Read More
2022-11-24 04:20
One of the hardest things I ever had to learn (and who am I kidding – still learning…) is when you’re suffering from grief or a loss… How do you turn it around and… Read More
2022-11-23 01:06
My spouse Alice and I listened to Brene Brown’s Atlas of the Heart audiobook as we drove home from being away in Lake Tahoe for a week. And aside, I love listening to her boo… Read More
2022-11-10 23:17
A few weeks back, I shared a story about our smoke alarms going off in the middle of the night. It prompted me to ask you, is there anything that’s beeping at you in your business that… Read More
2022-11-03 16:08
This might be the dreaded email here, calling you out on your productivity… Oh wait, that doesn’t sound good… apologies… Let’s reframe that – I want to… Read More
2022-10-27 20:05
Have you ever had a day when you’re at your desk and really engaged with what you’re working on, and then it happens – your mobile phone rings? And if you’re like me… Read More
2022-10-20 15:04
Have you ever been sleeping soundly, only to be woken up by an errant “beep,” then a few seconds later “beep,” and then a weird voice that you can’t make out sc… Read More
2022-10-13 15:08
Not sure you’ve noticed that I’m kind of a geek when it comes to collecting information that I’m interested in. Especially when my curiosity overtakes me after I read a sto… Read More
2022-10-10 15:49
Before I get into today’s topic, I wanted to clarify something from a reader about last week’s blog, “Taming Your Brain.” I had mentioned that if I hadn’t been… Read More
2022-10-04 15:17
A bit of a heady mindset topic for this week. Stick with me on this brief journey into your brain and how we work on trying to change your neural pathways to form some fascinating… Read More
2022-09-22 16:33
Been doing some soul-searching, reading, and connecting lately… That’s the gift of taking time out for me – and I’d highly encourage it. 🙂 It’s given m… Read More
2022-09-15 02:27
I have an important question for you: Are you unknowingly sabotaging your business by doing this? Before I tell you what “this” is, let me share a story about “the fence gu… Read More
2022-09-08 20:18
Since I’ve been in business, I’m always searching for the best tool that can help me be a better entrepreneur AND help my clients as well. Over the years, I’ve collected HU… Read More
2022-09-01 18:36
When I was just starting my business in 2006, I simply wanted to get my foot in the door somewhere. I needed new clients and was doing everything I could to get them. The biggest source back… Read More
2022-08-25 19:19
This week I’ve got some music ear worms in my head. First, it was Olivia Newton John’s “Magic – You’ve got to believe in magic – nothing will stand in you… Read More
2022-08-11 23:04
Have you ever had a pretty stellar idea and thought, “wow, this could be a winner, one that could help transform a lot of people as well as create some consistent income!” What h… Read More
2022-08-04 15:20
The last time I had a hot seat in front of a bunch of people was more than three years ago, and Jay Abraham was there offering his insights. I’m not sure how I made it through those tw… Read More
2022-07-21 20:43
I’ve been reading books about human behavior and marketing, my most favorite subject. It’s something I’ve always been fascinated about – human behavior and why people… Read More
2022-07-14 16:00
We finally took a vacation last week. And I still can’t believe our last vacation was our honeymoon when we married in June 2019! Since my spouse is in medicine, with the pandemic, we… Read More
2022-07-07 18:16
It’s been a week since all of the supreme court rulings, and since then, I’ve done some research. I was curious about how other businesses, influencers, and organizations would h… Read More
2022-06-30 22:12
I so struggled a bit this week about what to write… (Highly unusual for me.) On the one hand, this is a marketing and launch weekly email where I focus on Marketing, Mindset, and Mess… Read More
2022-06-23 21:17
I just finished a three-month copywriting course that pretty much blew me away. One of the reasons is that the person that created the course, Csaba Borzási, studied under all the cop… Read More
2022-06-16 19:18
I was doing some research for a book publishing client. One of the projects we’re working on is creating a brand new lead generator, and I’m writing the email follow-up sequence… Read More
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