2024-01-16 11:19
Spanish has 496 million native speakers and 595 million total speakers. This means that over 6 percent of the world’s population speak this language, which, somehow, still manages to k… Read More
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Crisol Translation Services' Blog
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A blog about translation, localisation, multilingual SEO, and all things language and marketing.
2023-10-31 16:37
Translation serves as the bridge that enables people from diverse linguistic backgrounds to communicate, exchange ideas, and access information seamlessly. However, translation is not a one… Read More
2023-10-16 11:30
Have you ever wondered why you pick one brand over another?
Or, why you shop at an expensive store when a more affordable option is available?
Well, our brains have built-in shor… Read More
2023-09-18 11:28
Have you ever watched puzzled, uncomfortable, almost-on-the-verge-of-a-doubt patients when trying to fill out an informed consent that a smiling desk nurse has nicely handed out? You know, j… Read More
2023-09-06 20:01
Ahh, the translation process! Imagine it as a maze from where you will find your way out only by being aware of its turns and entrants, already at the start. You need patience, wit, and dete… Read More
2023-09-04 21:32
Contrary to the notion that “a global business” is only about exporting products to international markets, the truth is that by existing online, you are already reaching a global… Read More
2023-08-24 19:28
“Our bilingual intern translated our website last year. Could you have a look at it, please? I think we may need professional translation services.”
This type of enquiry isn&r&hell…Read More
2023-08-19 20:17
Are you scratching your head, wondering why your website’s international SEO rankings seem all over the map? You’ve put in the effort to expand your online presence to new countr… Read More
2023-08-06 19:05
Global content marketing extends and adapts your home-market content strategy for all your target markets. But you can’t just take your home-marke… Read More
2023-07-23 14:09
Within the vast realm of the written word lies a compelling facet known as persuasive writing, an artful endeavor designed to sway the hearts and minds of its readers.
Buckle up, because… Read More
2023-07-04 14:53
Creative translation and growth are intertwined. Growth is the lifeblood of any organisation. It represents the pursuit of untapped potential, the quest for increased profitability, and the… Read More
2023-05-25 20:48
Imagine a website that magically adapts to your preferred language, effortlessly speaks to your cultural background, and connects with you on a deeper level than you ever thought possible. S… Read More
2023-02-20 23:44
Marketing translation – and related disciplines, like multilingual SEO – are powerful tools that can help your business reach new heights. This makes them an essential part of do… Read More
2022-12-16 18:38
Multilingual keyword research is an essential part of any successful search engine optimisation (SEO) campaign that crosses borders. It helps you identify relevant terms and phrases that wil… Read More
2022-12-16 18:08
Understanding search intent is a vital part of search engine optimisation (SEO), and even more so when it comes to SEO localisation (also known as SEO translation). When we find equivalents… Read More
2022-12-13 16:50
Anywhere you look, software businesses of all sizes are investing heavily in software localisation. From small businesses with limited budgets to large corporations with expansive teams, loc… Read More
2022-11-17 18:42
If you’re reading this, it’s likely that you have a viable brand, a website you’re excited about, and the willingness to promote it internationally. But how do you go about… Read More
2022-09-30 15:48
If you’re here, you’re likely in need of a translation management system (TMS) and you’re investigating about the best translation management systems available on the marke… Read More
2022-09-20 13:40
Before we answer the question of “what is a translation management system,” let’s first take a step back and look at why you’d want to translate your content in the f… Read More
2022-08-26 18:57
When you’re running a business, there are a million and one things to think about. From the product or service you’re offering to the marketing strategy you’re using to rea… Read More
2022-08-22 16:05
We live in a truly connected world, and technology has allowed businesses to connect with customers from across the globe. While this unrivalled level of connectivity undoubtedly has its ben… Read More
Review Of Freelanly – The Job Board For Translators That Aggregates Data From Hundreds Of Websites
2022-08-17 11:34
Few things are as frustrating as job and project hunting. You can spend hours scouring the internet, only to find that most of the leads you’ve found are outdated or irrelevant. And wh… Read More
2022-05-27 12:05
As time goes on and we get more and more used to search engines, we expect them to understand us better. We no longer just type in a few keywords and hope for the best – we want search… Read More
2022-05-23 18:29
This article has been co-authored by Maria Scheibengraf, Operations Manager at Crisol Translation Services, and Sarah Presch, Director of International SEO at Chillistore. Maria has written… Read More
2022-03-20 10:05
In SEO, keyword mapping is the process of creating associations between keywords – discovered during your keyword research – and your website’s content, based on the intent… Read More
2021-10-05 21:29
Sentiment analysis – the identification, extraction, analysis, and labelling of consumers’ feelings and opinions on social media – is becoming an increasingly important par… Read More
2021-08-06 12:28
Search behaviour is not always the same all over the world. People search differently depending on where they live and their culture, and this can have a huge effect on a brand’s marke… Read More
2021-07-28 11:16
The world is a big place, and it’s only getting bigger. Over the next three decades, experts predict that the world’s population will swell to 2 billion people. That means more b… Read More
2021-07-12 17:41
Customer churn rate refers to the number of customers or subscribers who stopped using your product or service within a particular period. For subscription-based products, like SaaS (Softwar… Read More
2021-07-09 12:40
Hyperlocal marketing is every small business’s ace under the sleeve: a Google results page (or SERP) is one of the most competitive places on the Internet, but hyperlocal strategies ma… Read More
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